Areté +1° #068: Bring It On! - Reversing Your Desire (#1,554)

Hi, this is Brian. Welcome back to another arete One degree. A micro chapter from my new book, Activate youe Heroic Potential. This is another micro chapter from the second of seven objectives on forging antifragile confidence. Here we go. Bring it on. Reversing your desire. Now that we know rule number one of this wonderful game of life and we've defined what it means to forge antifragile confidence, we need to understand the proper way to handle life's inevitable challenges. In short, we need to learn how to eat them. Like energy bars. Let's explore three powerful ways to go about doing that. They can be summarized in three heroic mantras. Bring it on. I'm excited. And Ohms. Let's start with Bring it on. Phil Stutz and Barry Michaels wrote a great book called the Tools. There are five tools in the book that help us deal with the biggest challenges we all face in our lives. The most important tool in the book is the first one. It's called the reversal of Desire and helps us deal with the most powerful challenge. Fear. Phil and Barry tell us that most people like to live within their comfort zones. Why is that? Well, what does it feel like outside of our comfort zones? By definition, it's uncomfortable. And most people hate feeling any level of discomfort. So they pretty much do everything they can to avoid the pain of being outside their comfort zone. Now that's great if being mediocre is your goal, but not so great if you're serious about living your greatest life in activating your heroic potential. Now here's the deal. Your infinite potential exists on the other side of your comfort zone. And again, what does it feel like when you exit your comfort zone and start exploring the zone of your infinite potential? You feel fear, doubt, anxiety. Fill in the blank with the pain of your favorite sense of discomfort. So knowing that our infinite potential exists on the other side of our comfort zone and that we feel pain, discomfort, etc when we exit our comfort zone in route to our infinite potential. If we're serious about optimizing our lives to activate our heroic potential, we need to reverse our desire. Rather than try to avoid pain, we need to learn to love it. We need to see those moments when our heart skips a beat and our palms start to sweat. As the gifts, they are tickets to our destiny. Which leads us to the tool. It's simple. The next time you feel even an inkling of fear, doubt, etc. Practice saying to yourself more precisely, Phil and Barry tell us to scream to yourself, bring it on. Know that your infinite potential exists just on the other side of your comfort zone. And very importantly, know that you don't need to and shouldn't try to go a mile outside your comfort zone. Just get in the habit of going an inch outside your comfort zone every single time you feel that whisper of fear. Get in the habit of reminding yourself that this is the opportunity to get a little stronger. As you say to yourself, bring it on. Something magical happens when we do this. In fact, science shows that we fundamentally change on a physiological level by inviting the challenges into our lives. We move from what researchers call a threat response to a challenge response. And when we do that, our entire bodies change. Bring it on. Try it. It works. I hope you enjoyed that Arete plus one degree from my new book Arete Activate your heroic potential. The book will be shipped on November 14, right before Black Friday, in time to make it the perfect holiday gift. Perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book, and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced Hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies, including this Arete T shirt, a Heroic t shirt, and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th. And you'll get a personal voice memo. Thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book. Of course you can order the book on Amazon, Barnes and Noble, independent bookstores. We'll be everywhere you can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy or or 3 or 10 or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.