Carpe Diem: Seize the Day! (Or Is It "Pluck the Day"?) (Areté +1 #193)

Hi, this is Brian. Welcome back to another Arete plus one degree, a micro chapter from our new book. Arete, Activate your heroic potential. I hope you're enjoying the series one of 450, one of those little micro chapters. Carpe diem. Seize the day. Or is it pluck the day? Carpe diem. I don't know about you, but I get fired up just saying that Today we'll have fun looking at the ancient Latin roots of the phrase and see how we can apply that wisdom to optimizing our lives. So the Latin phrase carpe diem sees the day comes to us via Horace's odes written over 2,000 years ago. Well, technically the phrase came to most of us via Robin Williams character in Dead Poets Society, but he got it from Horace's Odes. But here's the thing. Seize the day isn't quite the best way to capture the essence of the Latin word carpe. Although it doesn't sound quite as cool. A more precise translation of carpe diem would be to pluck the day. As in pick today off the tree of life. It's ripe and ready to enjoy. Now, the difference is subtle but significant. Imagine a ripe piece of fruit hanging from a tree. It's juicy and ready to be enjoyed. We don't need to seize that fruit as if it's something we need to take hold of suddenly and forcibly. We want to pluck it and then enjoy it. And that's the essence of what Horace was getting at. Life is preciously brief today, and more precisely, this moment is something to be enjoyed and lived to its fullest. So our plus one degree, Pluck the day, eat it like your favorite piece of fruit, and savor every bite. I hope you enjoyed that Arete plus one degree from my new book, Arete Activate youe Heroic Potential. The book will be shipped on November 14, right before Black Friday. In time to make it the perfect holiday gift, perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book. And even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook. And a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you. And get all of that plus an autographed advanced Hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th and you'll get a personal voice memo. Thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere. You can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy or or 3 or 10 or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.