Energy Is Everything: How’s Yours? (Heroic +1 #1,515)
17 Dec 2025 · 0 min
A short podcast episode in which Brian Johnson presents Kevin Cruz's final productivity secret: energy, not time, is the key to accomplishing more with less stress. The episode stresses that energy is the currency of high performance (citing Tony Schwartz and Jim Loehr), recommends creating regular positive rituals to renew energy, and ties the idea to the host's practice of daily 'heroic targets' and the Heroic app.
Hey hero, if you're enjoying these daily plus ones, make sure you head to heroic us to check out all of the other goodness we have to help you activate your best every day. And now, today's plus one.
Hi, this is Brian. Welcome back to another heroic plus one. Today we're going to wrap up our quick tour through Kevin Cruz's 15 secrets. Successful people know about time management. And we're going to talk about secret number 15. Although it's the final secret Kevin shares, it is by far the most important, so pay attention. Kevin asks us, and I quote, would you like to know the real secret to completing 12 hours of work in just an 8 hour day? Would you? Then he tells us, you can't get more time, only more energy. That was in all caps, by the way. And that's a very big idea. Kevin continues by saying, what if the ultimate time management secret isn't about time at all? You can't manage time no matter what you do, you will have the same 24 hours tomorrow that you had today. When people talk about time management, what they really want is to get more stuff done with less stress. And the real secret behind this is that you need to maximize your energy. And finally he tells us, I saved this secret for the end because I didn't think you'd even read it or care about it if I put it up front. But it's the most important secret of all. Energy. That, my dear heroic friend, is the secret to time management and to everything else you want to optimize in your life. Which is why our soul force equation begins with your energy. Then we focus it on what's important now. And know this. There's only one possible way we can more consistently show up in our work and in our love with heroic levels of productivity and connectivity. And that's by getting ourselves heroically energized. As we've discussed, see our notes on seven habits in our Heroic Coach Mastery series module on energy, etc. Renewing ourselves and sharpening our saws was Stephen Covey's seventh habit of highly effective people. I say let's move that up to the first position and create a chainsaw. Kevin leans heavily on Tony Schwartz and Jim Lohr's wisdom from their great book the Powerful Engagement. To make his point in this final and most important secret, those guys tell us energy, not time, is the fundamental currency of high performance. And they say energy is simply the capacity to do work. Our most fundamental need as human beings is to spend and recover energy. And then the next logical question is, how do we develop our energy? Well, they tell us all great performers rely on positive rituals to manage their energy and regulate their behavior. And the more exacting the challenge and the greater the pressure, the more rigorous our rituals need to be. And they say creating positive rituals is the most powerful means we have found to effectively manage energy in the service of full engagement. And the more scheduled and systematic these rituals become, the more renewal they provided. And that, my hero. And that, my dear hero, is precisely why I hit 101 heroic targets every single, single day and why we architected the app the way we did. It's time to activate our soul force and get our energy focused on what's important now. Not once in a while or when we feel like it, but consistently, all day, every day, especially today.
We hope you enjoyed today's heroic one. For more ancient wisdom, modern science, and practical tools to help you flourish in energy, work, life, and love, head to heroic Us, where you can get started on your heroic journey for free.
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