Brian Johnson presents a short micro-chapter (Arete +1 #064) from his book Activate Your Heroic Potential focused on the second part of Rule #1: 'exoneration' — the idea that life is supposed to be challenging and we will never be fully exonerated from challenges. He reframes challenges as 'reverse indicators' that one is on a heroic quest (Arete) and encourages self-compassion and persistence. The clip ends with promotional details about the book: shipping date (November 14), pre-order tiers (1, 3, 10, 25, 50+ copies) with escalating rewards (advanced ebook, audiobook, limited edition coin, autographed advanced hardcover in a VIP box with shirts and memberships), and a launch event in Austin (November 10–12).
Questions this video answers
November 14
November 10–12 in Austin
October 19, 2023
A free advanced reader copy of the ebook today
A free advanced copy of the ebook, the audiobook, and a limited-edition Arete coin
Chapters
Hi, this is Brian. Welcome back to another Arete One Degree, a micro chapter from my new book, Activate youe heroic potential. Thousand plus pages,451 of my all time favorite ideas. Here's the third micro chapter from the second objective on forging antifragile confidence exoneration part two of rule number one. One more thing. Before we move on to define some key terms, you need to know that rule number one of a good noble heroic life has two parts. Part one, as we discussed, it's supposed to be challenging. And part two, as my beloved coach Phil Stutz puts it, you're never going to be exonerated. In other words, you're never going to get to a place where you don't have challenges. Now that might sound like bad news, but again, when we really get this, it's the most liberating news imaginable. Why? Because once we really get the fact that it's supposed to be challenging and that we're never going to get to a place where it isn't, we can quit beating ourselves up and stop shaming ourselves for not being perfect. We can see the fact that we're experiencing challenges and inevitably feeling overwhelmed, etc. At times. Not because something's wrong with us. We're experiencing challenges because we're human. In fact, when you really, really get this, you'll see all your challenges as reverse indicators. Not that you're doing something wrong, but that you're doing something right. You're a hero battling the dragons that inevitably show up on our quests, striving to do so with more and more wisdom, discipline, love, courage, gratitude, hope, curiosity and zest. In a word, Arete, let's close the gap and activate your heroic potential today. I hope you enjoyed that Arete plus one degree from my new book, Arete, Activate your heroic potential. The book will be shipped on November 14, right before Black Friday. In time to make it the perfect holiday gift. Perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book. And even more goodies if you think you might want to give the book away this holiday season, here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic for free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th. And you'll get a personal voice memo thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere. You can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy of or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.