Goggins on Belief: It’s a Gritty, Potent, Primordial Force (Heroic +1 #1,477)
17 Dec 2025 · 0 min
David Goggins and a 1950s rat study show how belief changes everything. Rats rescued before drowning swam 60 hours longer on a second try, one for 81 hours straight. Remember a past win, use it as fuel, and keep swimming.
Questions this episode answers
April 7, 2023
Never Finished
30-inch deep
About 60 hours (one rat swam 81 hours)
Hey hero, if you're enjoying these daily plus ones, make sure you head to heroic us to check out all of the other goodness we have to help you activate your best every day. And now today's plus one.
Hi, this is Brian. Welcome back to another heroic plus one. David Goggins is an inspiring human being. We featured his first book, Can't Hurt Me, which is all about how to master your mind and defy the odds. So when I saw he had a second book coming out called Never Finished, I pre ordered it and started reading it pretty much the day it arrived. This one's about how to unshackle your mind and win the war within. As I expected, it was as inspiring as his first book. If you don't mind the F bombs that go with his unapologetic, iconoclastic, all in commitment to being the toughest human being ever, then I think you'll enjoy both of his books as much as I did. Check out the notes. Today we're going to talk about the power of belief. Let's get to work. Goggins tells us, and I quote, belief is a gritty, potent, primordial force. In the 1950s, a scientist named Dr. Kurt Richter proved this when he gathered dozens of rats and dropped them in 30 inch deep glass cylinders filled with water. The first rat paddled on the surface for a short time, then swam to the bottom where it looked for an escape hatch. It died within two minutes. Several others followed the same pattern. Some lasted as long as 15 minutes, but they all gave up. Richter was surprised because rats are darn good swimmers. Yet in his lab they drowned without much of a fight. So he tweaked the test. Goggins continues by saying, after he placed the next batch in their jars, Richter watched them before it looked like they were about to give up. He and his tech scooped up the rats, toweled them off and held them long enough for their heart and respiratory rates to normalize. Long enough for them to register on a physiological scale that they had been saved. They did this a few times before Richter placed a group of them back in those evil cylinders again to see how long they would last on their own. This time the rats didn't give up. They swam their natural butts off for an average of 60 hours without any food or rest. One swam for 81 hours, end quote. Now that's from the introduction. In fact, that's from the second page of the book. On the preceding page, Goggin tells us that this is not a self help book. He tells us that most Self help books are written to make you feel warm and fuzzy and never really work. Then he says self help is a fancy term for self improvement. And while we should always strive to be better, improvement is often not enough. There are times in life when we become so disconnected from ourselves that we must drill down and rewire those cut connections in our hearts, minds and souls. Because that is the only way to rediscover and reignite belief that flicker in the darkness with the power to spark your evolution. Then after that, he drops that story about the swimming rats to make his point about the power of belief. Now we talked about this same study in our notes on Isaiah Hankel's Black Hole Focus. We've also talked about the power of belief many times before you remember the science of Self Efficacy Albert Bandura tells us that one of the best ways to cultivate your confidence or belief in yourself is to remember prior successes. The rats who had a prior success, they swam 60 hours, which is, I repeat, 240 times longer than the 15 minutes the rats without that hope belief created by a prior success. So let's move from theory to practice to mastery together. Think about one time in your past when you were up against the wall and you didn't think you had what it took to make it through that challenge. Yet somehow you mustered the courage to take one more step and then another, and another until you got through it and made it to the other side stronger than you were before that ordeal. Feast on that hero bar. Let that prior success be the fuel for your next success. Know that you can create a better future. Then go do the hard work to get clarity on what that better future might look like and how you might bring it to life and and how you will navigate the inevitable obstacles that will arise. Then keep on swimming. Give us all you've got, hero today.
We hope you enjoyed today's heroic one. For more ancient wisdom, modern science and practical tools to help you flourish in energy, work and love, head to Heroic Us where you can get started on your heroic journey for free.
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