Hero365: Hero Training 101 (The Manifesto)
17 Dec 2025 · 5 min
Brian Johnson outlines his 2017 theme "Hero Training 101" and announces a daily video series called "Hero365." He frames "hero" as ancient-Greek protector whose "secret weapon" is love and presents a program to develop heroic mastery across fundamentals (nutrition, movement, sleep, focus), goal-setting, habits, leadership, and expansive love. He also promotes the Optimize Me membership (30-day free trial) and notes prior work (~25 Optimal Living 101 classes) and forthcoming "Optimize Me Hero" offerings.
Questions this episode answers
2017.
30 days.
About 25 classes.
Chapters
Hey, this is Brian with a quick note before we jump into today's show. If you haven't signed up for the Optymyze Premium membership yet, a, what are you waiting for? And B, you can now get the first 30 days of optimizing for free. Just cruise on over to Optimize me and sign up. Over 10,000 people now start their days with Optymyze so they can actualize their potential, including best selling authors, leading entrepreneurs and even NCAA championship teams, two of them. So again, 30 days of free optimizing at Optimize Me. If you're already a member, thanks for your support. Now for the show, You're listening to Optimize with Bryan Johnson. More wisdom in less time. Hey guys, this is Brian. Haven't done a video in a while, as you may have noticed. I've been super busy doing a lot of other stuff that I cannot wait to share this morning. It's bright and early, about 5am Got up before, did my meditation, a little yoga and started journaling. And the first question I asked myself this morning was what will I do to serve heroically as a teacher in 2017? I'm stepping more into the social entrepreneur role, which is of the part of what I'll be sharing soon. But for 2017, my big theme for our work together is going to be Hero Training 101. I think the world needs heroes more than ever and it is time. So anyway, as part of that, what I'm going to do is a video series. I'm going to call it Hero365 where every day I kind of flip on my iPhone and just do a quick video kind of behind the scenes or big idea that I'm learning or whatever. So whenever I ask myself when should I start? The answer is always now. Hence, turned on the phone and I want to share with you the promo script, kind of the little manifesto that I wrote for a video that we're going to record tomorrow in the studio just to kick off the process. So here we go. Hero training 101. Do you know what the word hero means? In ancient Greek, the word heroes, which is spelled with a cool line over the e and the O meant protector. Not killer of bad guys or super strong tough guy, but protector. A hero has strength for two. The hero's secret weapon, Love, compassion, empathy. A hero cares and a hero is willing to do the work necessary to be strong enough to to serve and to protect the people and community and country she loves. Our world needs heroes today more than ever before. That's why I'm putting every single ounce of my energy into something we're calling Hero Training 101. We're going to help you create the greatest year of your life and in the process help you create heroic mastery of every facet of your life. We'll start by figuring out what you're here to do. How will you be heroic? What bold steps will you take to give your greatest gifts in greatest service to the world? Who must you become to make that vision a reality? We'll figure out your highest calling and then challenge you to step up and create the strength to make that dream a reality. We'll start with your fundamentals. Absolutely. Dialing in your nutrition, your movement, your sleep and your ability to focus your mind. Putting your attention where you want, when you want, for how long you want. The skill that psychologists tell us is the most important attribute of the greatest and happiest among us. We'll master the process of setting and achieving goals, building habits and using your willpower wisely. Cultivating humble yet heroic confidence. Mastering the process of getting stuff done while conquering any procrastination, anxiety or depression. We'll step into our full leadership potential and master the process of using business as a force for heroic good. And most importantly, we'll focus on love. Not just for a few people with whom we're close, but for everyone and all of life. Remembering that the secret weapon of the true hero is love. Fully embodied and expressed in every micro moment of our lives as we dig deep into and commit to most fully giving ourselves to our families, communities, countries and world. Hero training 101. It's time. That is what's firing me up these days. We will soon have Optimize Me Hero ready to go. And basically all the work that I've done to date with we have I think like 25 optimal living 101 classes. That's kind of like the basic stuff. And this next year we're going to kind of do the advanced stuff. Kind of me fully intense. What are you here to do? Let's go do it. Revisiting a lot of the same themes but from a higher level. We've got a lot of exciting things planned for next year. So anyway, quick video. Say hi again. I've missed you. Hope you're doing great. Can't wait to make 2017 the greatest year of our lives and tap into our highest potential and truly step into that opportunity to serve profoundly as heroes.
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