Heroic Chat with Jim Kwik: Being The Hero Of Our Own Stories

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P.m. plus 29 minutes. We usually start at 101. Jim needed to start at 1:30 today, so we're starting at 1:30. We've got Jim Quick, author of Limitless. His book comes out the same day RT comes out. We are twins. I am excited. Look at you, dude. I am, I'm excited to be here with you today. He's rocking his heroic T shirt. I've been a fan of Jim's for a long time. We actually had dinner together at Marielle Hemingway's house forever ago. Alexandra was the flower girl at Marielle Hemingway's wedding forever ago. Look at you, Jim. You do it all. Dude, that is phenomenal. Omg. And then we reconnected via our mutual friend Giovanni Marsecco, who premiered a movie called Hero. We had dinner together the night before. Hit it off. And Jim is the definition of heroic. His story is super inspiring. His book Limitless, he's. He's releasing an upgraded edition to it, a new, new edition on November 14th. Nat if you can put in the chat the philosopher's note link to it. It's one of my all time favorite books. Jim. It's phenomenal. Your story is great. The way that you frame everything up is great. And I'm just thrilled to be here with you today. I like to say. Well, let me just kind of pause there. Great to see you, dude.

So good to be here. And thank you for everyone who's joining us live and also on, on the, on the recording. I love the energy here. So it's great to be with you, you fellow heroes.

We're fired up, dude. I like to say hi, Derek, Coach, Lanny, Ryan, Steve, Josh, Christopher, Ben, Jonathan, Sahai, seven Robin. Monica. Nice to see you. Pauline. Dr. Gareth, Sarah, Eloy, Gary. At all. Wendy. Nice to see you. All right, well, let's drop in. We're gonna. Jim may walk us through a different exercise throughout, but we're gonna do a quick little connecting to the best, most heroic Limitless. We'll have Jim define that for us in a moment version of ourselves. But flip the switch as we like to do via your posture. I'll sit up a little straighter. I'm. I'm on the road, by the way. I'm in the parking lot outside of a conscious capitalism event. Having fun, connecting with some old friends. I'm passing out the book like I'm at Whole Foods, like giving out samples. It's pretty fun. But take a little break on the road. But flip the switch. Get your posture strong, slow down your breathing. And invite the best, most heroic version of yourself to join us, feeling your limitless heroic potential as we recommit to living with wisdom, discipline, love, courage, gratitude, hope, curiosity and zest, moving from theory to practice to mastery together today. Let's go. All right, Jim. So your story is heroic. When I think of individuals who embody the idea of anti fragility and taking, you know, significant challenges and just squeezing everything you can out of them to make a difference in the world, you're at the top of my list of guys that have demonstrated the power of that. I'd like to hear more. I'd like to hear about your story. Of course you share it in the book, but I'd love for you to give us the quick take on it, ideally including, you know, the hero on a quest, facing the dragons, you know, coming back stronger with the boon and whatever else you feel inspired to highlight. Then we'll talk about Limitless, what that means for you. We'll talk about the three M's to tap into our limitlessness and everything that comes on the other side of what I think will be a great conversation. But if you could just start, tell us more about you, your heroic quests, what brought you here today.

Sure, it's wonderful to see so many energized faces. And thanks for holding space for this and including me. My name is Jim Kwik of Kwik Learning. I help people learn quickly. Qwik really is my last name. I didn't change it. It's my father's name, my grandfather's name. And I guess my inspiration really was my desperation. I've taken kind of my mess and turned it into more of my message. When I was 5 years old in kindergarten class, I had a kind of unfortunate accident. I say unfortunate now, but, you know, it probably worked out. I went head first into a radiator and I had this traumatic brain injury. I was rushed to the hospital and parents were really concerned because where they said, you know, at five years old, I was very energized and very playful and very curious. Like most kids, I just became very shut down. I had processing issues that said they would describe it, teachers would repeat themselves over and over again, and I would learn to eventually pretend to understand. But I didn't really understand. I had poor memory, focus. Took me goodness, three, three more than three years just to learn how to read like all the other kids. A defining day. When I was nine years old, I was in class and I was being teased more than usual. And because I was just slowing down the Class and a teacher pointed to me, came to my defense, all I remember saying. She pointed to me and said that, leave that kid alone. That's the kid. That's the boy with the broken brain. And that label, you know, became my. My limit. And from there, I just. It was just struggle, you know, I. I was just always embarrassed and had a lot of doubt. I was very fearful of being called on in class, if that makes sense, because I never knew the answer. We talk about superheroes a lot. My superpower was. Was shrinking. Like, I was really good at, like, collapsing. So I would take up less space in school because I just didn't want to be called on, you know, My superpower was like being invisible because I never knew the answer. And to the questions the teachers had. And I would work myself so sick going to the nurse's office, you know, just to. Because I was so nervous before tests or quiz or book reports or, you know, any kind of, like, public speaking. And then that was kind of my state. Fast forward. I was fortunate enough to get into a local university. I purposely chose a school that I didn't know anyone was going to because I just even knew at that age if I wanted to recreate myself. I didn't want other people's expectations or imposing on my identity. And I thought freshman meant I could make a fresh start. So I took all these classes, and I. I did so much worse. It was just so much harder because less. More is on you, right? Less time in class with teacher's help. And I wanted to quit because I didn't have the money. My parents immigrated to the United States, and my dad came over when he was 13. He lost both of his parents. You know, they were very poor. And he came here just to live with his aunt so that he could have food. We live in the back of a laundromat that my mom worked at. You know, didn't speak the language, and just everybody has their own origin story, but that's. That's part of mine. But I want to make my parents proud. But I didn't have the money to be in school already. And I have younger two. Two younger siblings. I want to be good role models. So I had all this pressure, and I didn't know how to tell my parents I was going to quit. So a friend, when I was talking to him, said, hey, why don't you get some perspective? I'm going to go home this weekend. My folks get a different point of view. And I noticed, like, you know, when you change the place, you Are in life, the physical environment or the people, it kind of changes your perspective. And I go, I agree to go. And the father walks me around his property, very well off on the water, and asked me a very innocent question. But honestly, it was the worst question you could ask me at the time. He says, jim, how's. How's school? And I just, like start bawling right in front of this complete stranger. And I'm. I'm naturally pretty introverted and really shy, but I just very emoted. I just holding all this pressure in and just telling my whole story like I told you, and just said, I'm just broken and I'm just not smart enough to do this and don't know how to tell my family I'm going to quit. And he asked me another question, and I realized that questions are the answer. You ask a new question, you start getting new answers, right? And he says, well, why are you in school? And I didn't have an answer for that. And I just. I thought that's what you do, right? And he's like, well, what do you want to be? What do you want to do? What do you want to have? What do you want to share? I mean, I didn't have answers for those either, because no one's ever asked me those questions before. And I go to answer them, and I started rattling off a couple of things, and he stops me and he takes out a journal out of his back pocket, like a diary. And he takes out a couple of sheets, rips them out, and gives me a pen and makes me write. Makes me write it down. And it became like a bucket list after the exercise is done, and I started folding it up to put it in my pocket. And he reaches out and he startles me, and he grabs it right out of my hand, and he starts reading my dreams to himself. And just imagine, 18 years old, just feeling very insecure and broken and defeated. And all of a sudden, you finally start putting together your dreams and somebody else is looking at them. And I'm very scared of being judged, of course. And when he's done, he's like, jim, you are this close to everything on that list. And he spreads his index fingers like a foot apart. And I was like, no way. Give me 10 lifetimes. I'm not going to crack that list. He takes his fingers and he puts them to the side of my head. A true story, meaning what's on the inside is really the key or the bridge. And he takes me into his home, a room I've never seen before. I've since created it many times over. It's wall to wall, ceiling to floor, covered in books. And remember, I'm a very poor reader. I've never read a book, certainly not cover to cover. It's like being in a room full of snakes. That's how intimidated I was. And what makes it worse is he starts grabbing snakes and handing them to me. And I'm holding these books and I look at the titles and there are these biographies of some incredible women and men in history and some very early personal growth books. Norman Vincent Peale, the Power of Positive Thinking, Napoleon Hill, Dale Carnegie. You know the ones. And he says, jim, you know, you read to succeed, and you know, I want you to commit to reading one book a week. And then I go into my. My story again. I'm like, are you kidding me? Like, have you not heard anything I've said? I'm like a very poor reader and I can't even keep up with my schoolwork. And when I said that, he's like, jesus, Jim, don't let school get in the way of your education. And I didn't realize it was a Mark Twain quote. This is 32 years ago. I'm 50. This was when I was 18, 32 years ago. And I'm just thinking, there's no way. And he says, and I was like, I can't commit. You know, my parents aren't like very super spiritual or health conscious or, you know, wealthy or educated, but there's very good people. You know, they work really hard and they, they do what they say they're going to do. And I. I can't say I'm going to do this, because I can't. And he's very smart. He reaches into his pocket and takes out my dream list, my bucket list. And he starts, look at this audacity. He starts reading every single one of my goals out loud. And something about that, everyone, it just kind of messed, like hearing your dreams and somebody else's voice kind of incanted out into the universe. It shook up my heart, my mind, my spirit something fierce. And a lot of the things on that list were things I wanted to do for my parents, you know, things they could never afford to do for themselves. Or even if they had them, they wouldn't do it for themselves. So with that purpose, you know, I think you need reasons to get results. Things have to go for your head to your heart, to your hands. And I felt at that in my heart, I agree to read one book a week. Now, fast forward this Is the end of the story is I have a pile of books that I have to read for school and a pile of books that I put promised to read. And I already couldn't get through pile A. So what do I do? I just don't eat, I don't sleep, I don't work out, I don't spend time with people, friends, socialize. I just live in the library for weeks and weeks and weeks. And one night at 2:00am in the library, I fall down a flight of stairs out of sheer exhaustion. I just pass out and I hit my head again. I woke up in the emergency room, the hospital, like two days later. I was hooked up to all these IVs. I'm very malnourished, dehydrated. I was down to 117 pounds. I lost an incredible amount of weight. Um, I thought I died. And it was the darkest time in my life, you know, where I really felt like worthless. And when I had that thought, the nurse came in with a mug of, of of tea, you know, tea drinker. And on it was a picture of Albert Einstein. You know, pretty smart person. And on it was this quote that really spoke to me and it said the same level of thinking that has created your problem, won't solve your problem. And it just made me ask a new question, like, what is my problem? Well, I have a broken brain. I'm a very slow learner. Well, I was like, well, how do I think differently about it? And like Einstein says, and I was like, well, maybe I could fix my brain. Maybe I could learn how to learn better, right? And I thought, where do you do that? You, I thought school, right? School teach you. And I asked the nurse for a course bulletin. I look at all the classes and they're all classes on what to learn. Math, history, science, Spanish. But there's zero classes on how to learn. And I realized that was a big gap in education for a lot of people. And so I put my schoolwork aside. I started studying these books that was given by my mentor. And I started studying also about the brain and learning and not just the latest brain science, but I wanted to know what did ancient civilizations do before there were printing presses and, you know, the wet, you know, Internet and all, whatever. And I started getting answers and about, you know, studying speed reading and ancient mnemonics and adult learning theory, multiple intelligence theory, A light switch flipped on and about, about 60 days in and I just started to understand things for the first time. I mean, I was just, it just started to read, started to retain, started to do better in school. And my life started to improve. And because of it, I couldn't help but help other people because I really. Maybe because I was suffering for so long, sitting in class marginalized. I would just watch people and I could really. I had high levels of empathy for people who are suffering. And I feel a moral obligation to do what I do. And I started to help people and teaching them what I learned. And one of those students, she was a college freshman, she read 30 books in 30 days. And I wanted to find out not how, but why, going back to purpose. And I found out her leverage point was her mother was dying of terminal cancer. Doctors gave her mom two months to live, just 60 days. And the book she was reading were books that save her mom's life and wished her luck. Prayers. Six months goes by, I don't hear from her. And one day I get a call and she's crying hysterically. And when she finally stops, I find out there are tears of joy that her mother not only survived, but it's really getting better. Doctors don't know how, they don't know why. All the doctors are saying it was a miracle, but her mother attributed 100% to the great advice she got from her daughter, who learned it from all these books. And, and in that moment, I realized that if knowledge is power, then learning is our superpower. And it's a superpower we, we, we all have. You know, lots of times we're just not shown how to access that, that power and purpose. So I've dedicated every day of my life since then to helping build better, brighter brains, you know? You know, no brain left behind. And that's why I do what I do. Dude.

Oh. The hero on his journey. Gets a guide, gets buddies, is driven by love and purpose and protecting those that they, they love and want to serve. What a great story and what a well told, great story. All right, so then tell us about some of the fun things that have come on the other side of that. So, you know, you have now had the opportunity to work with some of, you know, Hollywood's elite and others of influence and, you know, in many ways, significance culturally. Just tell us about some of the fun things there, superhero and otherwise. And, and then we'll kind of transition to limitless and some of the core, core things you teach now.

Okay, thank you. I don't know if I can pull up something, but yeah, I would say that. I mean, fun things, like, we judge everything by impact. Our team is small in people, but we're really big. In purpose. And Kimmy, I love that photo of us. We start our days, we have. Our team is a few dozen people and we started by going into our Slack channel and we have one that's called Joy Stories and everybody uploads them on our private Facebook group and our social media and all the messages and videos that people send us. So everybody on the team, that's how we start our day because it just kind of taps us into the things that matter most. Our work expresses itself in different ways. We have a podcast, we have books, we have social media. We have the largest online accelerated learning platform in the world. Teaching, accelerated learning, speed reading, memory enhancement. All the superpowers I felt like should have been taught back in school. Yeah, I mean one of the notable ones that I mentioned in the book, so it would be a little bit for those of you who've heard it, but the quick of it was in 2013, I do a lot of corporate training like Facebook and Nike and Google and places like that, helping them focus on mental fitness. I believe that our brains are number one wealth building asset that we have is just doesn't come with an owner's manual and it's not user friendly. So if you struggle with overload or forgetfulness or distractions, there are things people could do and we have more resources than we realize. So I do this corporate training for a film studio that I get called to do and it's a Friday and that morning I just, I crush it. It's like one of the moms so proud. It was one of my best trainings and part of it was when I was going to that room, I saw all these movie posters of, you know, the hero's journey, right. Like, like Star wars and Avatar and, and all these and kind of put me in that kind of childlike state of play. And so I really delivered. Afterwards the, the chairman of the film studio says that was amazing. Thank you so much and I'd love to give you a tour. And he gives me a tour of the film lot, which I've never been on before. And I saw this movie poster, some of, you know, the story of Wolverine. And I made this comment and I can't wait for that to come out because it wasn't coming out for a few months. And, and he picks up his phone and five minutes later I'm in his private theater watching Hugh Jackman fight all these super ninjas, which is like the best Friday afternoon ever. And then afterwards he, he comes to get me and says, how was the movie? And I was like, this is great. I liked it better than the first. And I. I start because I'm in that childlike state right, where I'm not filtering. I'm just kind of raw. I just. I was like, you don't know this, but I couldn't read as a child. I taught myself how to read by reading comic books. Something about the stories, you know, hope gave me hope and help and inspired me to learn and put me on this journey. And my favorite comic book was Wolverine and his fellow X Men. Not because of the strongest, because I don't think they are, but they're. They didn't fit in, right. They're. They're mutants. And. And I felt like I didn't fit in as a child. And the highlight was when I'm reading underneath the covers when my parents thought I was sleeping one night. Is that the X Men school? Some of you know who are comic book geeks like me is in Westchester, New York. And I lived in that area. And so on the. On the weekends, it's telling you, when I was nine years old, I used to ride my bicycle every weekend searching for this school because it was real to me, because I wanted to escape my pain and my, you know, my world. And I wanted to find my superpowers. I want to find the people like my super friends. And I'm telling this to him, and he's like, jim, I didn't know all that. We have another 30 days of filming a new X Men movie, Days of Future Past in Montreal. Do you want to go on set? And I was like, are you kidding me? That, like, that would. That would be a dream come true, right? But what I was like, but I'm always wanted. Energy exchange, affair energy. I was like, well, what can I do for you? He's like, do. Do what you did for us. You know, teach them how to speed, read scripts, memorize lines, be focused on set. And I was like, I could totally do that. So the next morning, on that Saturday, I get on their plane and they call it the X Jet. And I'm the last one on. And the entire cast of X Men is waiting on that plane. And I don't even see Hugh Jackman and Patrick Stewart. I see Wolverine, Professor X, and I'm sitting between Halle Berry and Jennifer Lawrence, and we're flying to Montreal, and I'm doing all this brain training the cast and crew. And when we land the next day, the very first shot that they filmed took place in the X Men school. And I. I don't know Just like I was still in a like perpetual nine year old self. My inner child is just going crazy because I got to see my superheroes come to life in front of me. And even better, you know, I'm there for a week and I go home and there's a package waiting for me the size of the, like a television. And actually I don't know if I could share screen here.

Let's make it happen. That will hook it up.

I can do that. It's this, it's a photograph of me and the entire cast of X Men on that Asian dude in the middle. She's like, who photoshopped that guy there? But even better than that was a note and the note said it was from the chairman who's right behind me opposite of Hugh Jackman. And Jennifer Lawrence said, Jim, thank you so much for sharing your superpowers with all of us. I know since you're a child, you've been searching for your superhero school. Here's your class photograph.

Oh geez, that's so good.

I get goosebumps saying it. I call them truth bumps. But it's, you know, I obsessed about that, you know, finding that school. And you know, I just want to remind us that our mind you are the greatest project you're ever going to get to work on. You know, and we have to take time sometimes and make time to create magic. And you know, when you. What I did was I would just imagine it all the time, like obsessively. And I would imagine and I would trust it, I would believe in it, I would step into it and feel it and, and then work daily for it. But I truly believe there's a version of ourselves that's patiently waiting. And I think the goal is we show up every single day until we get to be introduced, you know, to that person. So that's my jam.

That's your jam. Brilliant, dude. Tears my eyes. I can see everybody else's emotion on that. Everything about that is so, so, so good. Let's, let's take that as the perfect segue into what it means to be limitless. So tell us what that word means for you and then we'll talk about how one can activate that limitless potential that is latent within each of us. What does it mean to be limitless?

So let's, let's start what it's not, I think limitless is. It's not about being perfect. Limitless is about advancing and progressing often beyond what we think or believe is possible for us. Right? And when we're talking about the power of the human mind. And I'm a big fan of Professor X. Obviously, I kind of relate to that and wanting to start schools and help people access more of that dormant power. I think we discover more about the human when we're talking about the brain. More about the brain in the past 20 years than probably the previous 2,000 years combined. And what we found, I feel like, is we're grossly underestimating our own capabilities. You know, And I always tell people that life is like an egg, that if an egg is broken by an outside force, life ends. But imagine if an egg is broken by an inside force, then life begins, right? So I believe great things begin on the inside. And I really believe that part of being limitless is acknowledging the genius that we already have. That it's not about how smart you are, it's not how smart you are, it's how are you smart? And we all have different ways of expressing our talents, our gifts, our genius, our superpowers, if you will. And that's really what limitless is about, about accessing one of the superpowers that we have, which is the power of our mind. Because you think about the superpowers of creatures in nature, right? Some creatures have the superpower of flight. Some could breathe underwater, some could, are really strong, and some could spin webs, and some could, you know, could go really fast. And we're not really, we can't do any of those things. But because of the power of our mind, that superpower, we can fly and we can go underwater and we can go really fast. And, you know, our brains just don't come with an owner's manual. It's not always user friendly. So I feel like, you know, we teach something called the limitless model, which are, you know, three forces that will help to unlimit us, where we could redraw the borders and boundaries of what's possible. And certainly it's, it's a, it's full of methodology. How to read faster and improve your memory and your focus and problem solve and get in flow states and optimize your sleep, all that good stuff. But really what it is, it's, it's about, you know, I, I think life is difficult sometimes for one of two reasons. And I don't know if everyone can relate to this or someone can relate to this. Life is difficult for one of two reasons. Either you're leaving your comfort zone, and I don't know how many of you are leaving your comfort zone in some area, you know, Your health, your wealth, your connection, your relationship, whatever. But I also think life is also difficult, not only when you're leaving your comfort zone, but when we're staying in our comfort zone, you know, and sometimes, you know, it takes outside forces. Like with me, my two biggest challenges were learning and the sphere of public speaking. And life has a sense of humor because what do I do every day is I, you know, public speak on this thing called learning. But I do believe our struggles can lead to strengths, can lead to our superpowers, that adversity can be an advantage. If you dissect any of the superheroes that I'm very fond of, you know, they all had a major adversity. You know, many of them were orphaned, right? Batman, Superman, and Spider Man. And, you know, and none of them are. None. Few of them are very perfect. And they had their own challenges. Tony Stark was an alcoholic. I mean, there just goes on and on. But we all face these inner challenges. And it's usually the. In. In the book, it opens up actually with the hero's journey, kind of walks through the stages. And I want people to be the hero, you know, of their own story. So, yeah, that's what Limitless is. It focuses on optimizing and unlimiting your mindset, upgrading your motivation, and providing you with the methods to advance your learning in your life.

Again, brilliant. And so much we can explore. Let's go to the Hero's Journey. And then I want to go into those three M's. But give us the arc, you know, of the good hero's journey. As you held up the book, it's structured around these ideas and each of us being the hero of our own story. Give us your take on it, if you will.

Yeah, I mean, I simplified it to kind of fit our content. But if you look at it, you know, it's. It's like. And I can't maybe have a son digital somewhere. And it's definitely online. But the first stage is Free youe Mind. And this is what, for me, it's kind of like the Matrix, like, free your mind. This was the call to adventure. Because I feel like. Like Luke Skywalker or Dorothy, you know, Guy followed that calling. Then I follow those three M's into this. So for me, the initiation is the mindset. Because I think everything first starts in the mind. I think we live in the millennium of the mind. And often all behavior, all our behavior is belief driven. You know, if you think you can, or think you can, either way, you're right. But part of that as I'm going through the model, at the same time, our mindset or the set of assumptions and attitudes we have about something, like. But so many people want to know, go right to the methods. And even at events, like, they're like, I'm so glad you're here. And I do these memory demonstrations. Well, you know, memorize everyone's name or do something like that. But I always tell people, I don't do this to impress you. I just express to you what's possible. Because you could do this too. Regardless of your age or background here, you know, your, your gender, history, iq, we just, we're just not taught. But so many people come to me knowing I'm a memory coach and say, like, I have a horrible memory. I'm just getting too old. And I always say, hey, wait, so stop. If you fight for your limitations, you get to keep them, right? They're. They're yours. So, so much, so much of it lies in our mindset. And the three areas that I'm really concerned about are the things like what, what you believe is possible, what you believe you're capable of, because you could believe it's possible for somebody else, but not that you're not capable of it, and another one. And if we're going to get really real, like, is what you believe you deserve because somebody, like, let's say they have a mindset around your set of assumptions and attitudes around money and it's the root of all evil, or you have to hurt people, then you're not going to use the methods, right? Because the mindset is going to contain you. And that's. So if you imagine yourself in a box where you're not making progress, where you feel stuck, that box has three forces. It's three dimensional, right? And the three forces that contain you are these three stages of the hero's journey. The mindset, motivation, and the methods. So motivation for me and my dogs are a little excited about this concept too, is the revelation we could go through this. And then the methods are the transformation that, that actually happens. And then the momentum is kind of like the reward and the return. You come back with the, the elixir, you come back with the treasure. Kind of like what I did in a different way. And I learned these superpowers and super. Just having a superpower doesn't make you a superhero, right? You know, if you just have a power, doesn't make you a superhero. But using that power for purpose and giving back, I think you learn to earn, to return. If anyone purchased this Book in the original form or the new one. We donated 100% of my author proceeds to charity. We built schools in Ghana, Guatemala, Kenya. Fully funded the schools, built them from nothing. School books, teachers. We offer healthcare and clean water to children that can keep them from going to school. And also Alzheimer's research in memory of my grandmother who passed of Alzheimer's. And women are twice as likely to experience Alzheimer's than men. And yet most of the research is done on men and treatments on men. And so I do that in memory of her, you know, in terms of Alzheimer's research for women. But, but that's the return, right? And so I, that's, I feel like that's, that's what gives our life purpose, you know, it's not just about making a dollar, it's about making a difference. So.

Yeah, dude, I'm just soaking you up. And I'm looking at the chat being Jim. So inspiring. Oh my goodness. Every single thing about this. You know, there's a lot of other questions I can ask, but I want to invite our community to connect with you, which we have done, you know, at different times. I haven't done it recently, but if anyone wants to raise their hand and ask a question, connect with Jim, please raise your hand. What else do you want to make sure we know as people think about whether they want to connect with you in this context, what are the biggest distinctions that you've made that you think would be most helpful for us as we navigate our hero's journey?

So I think a part of it is like in the Matrix where I don't know for you if I'm gonna geeked out, like, I'll just. This is. I love movies and I love, you know, fiction novels and. But remember when Neo goes to see the Oracle and he. And he walks into the kitchen and there's, there's a, there's a phrase above the kitchen. Basically translates to know yourself. And I really think that we're for fulfillment. We need the curiosity to know ourself. And also. And that's why you go to therapy or you meditate or you journal or you take assessments or what have you. But once you have the curiosity to know yourself, I think the other part of it is having the courage to be yourself. Right. Once you get to know yourself, you know, being yourself is a different game and different animal. But no, especially with knowing yourself. And so something that could serve everyone here, that's free and it's a gift for me. We created a brain assessment. This is something I've been using with clients for years. Because just as there's personalized medicine, you know, not everything's for everybody, right? Everyone learns different. Not every foods for everybody. Just like there's personalized medicine based on your genetics, there's also personalized nutrition based on your gut. Well, we created an assessment for personalized learning. I realized that I pulled this assessment I pulled from personality types like Myers Briggs I was in inspired by left brain, right brain dominance theory, learning styles, visual, auditory, kinesthetic, introvert, extrovert, ambivert and multiple intelligence series. So many different areas of science and psychologies. And I created a quiz that only takes four minutes. There's nothing to buy. You get a detailed report based on your brain type on how you could apply it for personalized learning. To focus, to maybe read faster or better to study better, to lead better, to communicate more effectively. You can get it@mybrainanimal.com if that's okay to mention. You can put in the chat. Maybe somebody put in there mybrainanimal.com and you get a detailed report on how to do it. But the gift for you is to answer your question. So I call it your brain code. C O D E and that stands for the animals. The C is the cheetah. And if you're a cheetah, maybe you could identify with this. And I'll end this quick so we can answer more questions. The cheetah is the fast actors. These are people who implement. They, they, they have strong intuition and they adapt and they thrive in fast paced environments, right? The O in code are your owls. And your owls are very logical, they're very rational. They love data, they love facts and figures and formulas. Now think about a cheetah and an owl would learn differently, right? They would act differently, they would invest differently, they would buy differently, right? They would relate and communicate differently. The D ENCODE are your dolphins. Dolphins are creative visionaries. These are people who maybe they're entrepreneur and they could paint a picture that maybe other people can't see. They're really strong in pattern recognition. They're very creative, obviously. And finally the E are your elephants and your elephants. Their superpower is they're, they're very, they have high levels of empathy. These are your collaborators. These are people that hold a group together, right? They're very loyal. So if you think about the hero's journey, take anything. Star Wars, Harry Potter. Let's take Harry Potter, right? Harry Potter would be a cheetah, right? Just getting into trouble, going out and just acting, adapting, I would say Hermione is the owl. Think about how studious she is, how much research she does, how many books she reads, right. Hagrid was the one that kept everyone together, right? The friends together. Loyalty was a big trait. High levels of empathy was always there for the kids. I would say Dumbledore, who ran the school, the creative visionary, right? You could do this for James Bond. James Bond, you know, is the cheetah. M who ran MI6 is the owl, right. Very organized and, and logical. Her right hand, Moneypenny was the, the, was the empath. The, the, the, the one that orchestrated, brought everyone together. You know, the elephant Q was the inventor, right. The creative vision, that would be the dolphin. Right. You could do this for Star Wars. You could do this for friends, right? And so my, the idea here, right. Mary thinks, what's Monica the elephant? He always wants to host everything, Right. You know, Joey was the one that was the, the, the cheetah just going on intuition and moving. Right. And Ross was the academic, the owl doing all the research and the science. Right. Phoebe was the creative dolphin with all her music and art. But it's curious. Take, take, take the quiz. See where you fit and it's interesting. Have your team do it. Like we had everyone take the quiz was 100% elephants because they're there to support everybody. High levels of empathy to have everyone's back to drive the community. Right. Our CFO is an owl, very logical and number driven. And our CEO is a dolphin. So it kind of informs how you communicate, how you relate to other people and also how you learn and think. So it's just something kind of fun you could play with. There's a whole chapter in the book about the reason.

Yeah, there is. There's a whole weekend on that one, if not a month long conversation on that. That is awesome. So good. All right, Chris, you had your hand up. First we're gonna go to you and then we'll kind of bounce around and see what we can do in the next 15 minutes. Jim has a hard stop on the hour, so we've got 15 minutes. So if you can frame it up nice and tight like we, we like to do and then we'll get to work. But Chris, you are on. Awesome. Cool, thanks. First off, I appreciate both you guys so much.

Tremendous influence for me, both you guys. So love this, love all this. It's great. It's just recently Jim, my son, is showing dyslexic tendencies and so I'm trying.

To figure out how to approach accommodating.

Him because I think they come from.

Me that I was like, you struggled a lot in school, horrible learner.

Now have had the mind shift thanks to Brian and his, all his work. But I'm trying to figure out how.

Do I, how do I help my.

Son at 5 start to get on the right mindset and start to coach him and teach him to be the learner that he can be and how to use like his, his owl or dolphin ness. Yeah, yeah, yeah. So I, I could my. I take a very strength based approach to, to traits whether it's dyslexia or ADD adhd, you name it. One of the authorities ON this is Dr. Ned Hallowell who wrote a number of books. He'd been on Oprah a number of times, wrote a driven to distraction. But she takes a similar approach to, to these learning traits and neurodiversity. So I would, I would look up though that work. We've done a couple of podcast episodes also that would go more in depth. We have our own, you know, podcast and it's 20 minutes and so you can search my name, dyslexia. I also have the opportunity, have the trade where I'm reading something or I'm hearing something, I'll reverse words maybe because of my head injuries that I had as a child. And so I would say some of the most amazing people I get to spend time with, you know, the Richard Branson's of the world, you know, also share this amazing superpower, you know, and because they learn differently, they also think differently and act and behave differently and create also in some cases like astonishing different results, you know. So I like, I think from a mindset standpoint and I always start with mindset, the assumptions and attitudes we have about something is that this is not a bad thing, you know, this is what it is and this is how we can maximize these traits. It would be interesting to also have them take the quiz and they certainly could do that even at that age and then supporting their best development. Meaning, you know, there's so many things we talk about in the book on how like one third of your brain's potential is predetermined by genetics and biology according to science. Now some people believe with epigenetics, 100%, you know, is influence, but at least two thirds is in your control as you know, for that individual or the parent. And so it's lifestyle driven. So also providing the hardware, right? Giving it what it needs. The best brain foods, optimizing sleep, managing stress, creating positive peer groups which highly Influences kids and adults of all ages and stages because we have these mirror neurons. We're constantly imitating the people around us. Great supplementation and, and so much more. So all that is kind of detailed in the book, but I, I don't have a quick answer, but I would say that this in many cases of me coaching people for quite a few decades, it's a gift and, and treating it like that and, and you know, and obviously at that age, just like when I was a child and things were imprinted, I was, I, I was a blank slave. I didn't believe, I didn't know I had a broken brain until it was told to me. But adults have to be very careful with their external words because they often become a child words. So you know, I know, I know it's, it's, it's, it's a lot and it's, I'm not saying it's easy at all but also, you know, time will tell. But I also believe in people's potentiality. Maybe that's just my, my nature and I've too many case studies and examples of people, you know, going through situations, you know, including, including my own. So.

Yeah, right on.

Thank you guys.

Yeah, that's a brilliant response, dude. Love your humility, the wisdom, the strength based approach and your book. And then you were generous enough to recommend the other book. Check it out, Nat, if you can make sure that was captured and in the chat, that'd be fantastic. Sending love to you and the family. Chris. Day one. All in. Let's go. And I'll tell you what. Emerson learned how to build a fire before he knew how to read. He didn't really establish proficiency in reading till like 9 or 10. We're like whatever. We'll let, we're not going to pressure him. We're not going to impress anybody with how fast our kid can read. We're going to let him go at his own pace. It wasn't his thing. We pushed, I pushed it hard when he was really young and I'm like, you know, it kind of went and then it kind of didn't. But allowing for that idiosyncratic expression. And then I loved your frame too of the words we use become their internal words. I'm really hesitant with, with labels on anything. And then if we're going to use it, it's. No, that's a positive thing. Look at Branson. Let's go find the top 10 heroes who have used it to their advantage and then use those constraints to our advantage. The eating, the Moving, the sleeping, the breathing, the focusing become important. But super inspiring. Dude, great question. Appreciate the way you framed it up and sending love to you and your, your big guy.

Awesome. Thank you guys again.

All right, man. Nice spirit as well. Very importantly. All right, I'm going to jump up to Leonel simply because you're double rocking here. We got a flag, we got a T shirt, we got, we got a hat on as well. We tripling it up. Hi there. Yes. My goodness. All in, folks. I thought I was all in. All right, well, you know, if we can frame it up and, and tap into Jim's beautiful brain, that'd be fantastic. I'm so, so happy for Jim that I seen you with your heroic T shirt and my book is ridiculously marked my limitless book. And I want to tell you, Jim, I teach very often the three M's in my classes and it's amazing how fast the kids remember what it means, how we have to use. My question for you today is I am interested in what is the last research in motivation? Because it's so important to know. It is intrinsic motivation. What kind of motivation do you think it's working best to teach languages right now in this time?

So independent of intrinsic or extrinsic motivation, whether it comes from inside or outside, the three things I really focus on, my strategies tend to be very practical and pragmatic. And that's what I'm always looking for. While I do all the research, I always want to figure out how do I translate this in a fun way that people can easily understand and most importantly put into play. So the formula for limitless motivation in my estimation is P times e times s3. P times e times s3. That's, that's the formula to motivate yourself or even motivate somebody else. Motivate your kids to brush their teeth, motivate your someone to buy or to invest or to get healthy. You need these three forces. So really quickly. The P is purpose. What I was mentioning is, you know, I wasn't committed to reading those books, but then, you know, he really tapped my purpose about helping my family and how this could help my family. So I found a reason. And reasons reap rewards, right? Reasons reap results. Another great book, Simon Sinek. Start with why right things have to go from your head to your heart to your hands. If you have an idea in your head, you're not acting with your hands, you're not motivated. Check in with the second H, which is our heart, right? Because we are not logical as Much as we are biological. Think about dopamine, oxytocin, serotonin, endorphins. We are this chemical feeling soup. But you need to feel something. If you don't feel like you want to remember what you read, you're probably not going to remember. If you don't, you know, feel like you want to remember that person's name without the reasons, you won't get that reward. All right, So I would say first is purpose. And tapping into that purpose. Now, somebody could have limitless purpose and still be stalled and not be motivated. They'll procrastinate, put things off, because you need E, which is energy. Now I believe it's a myth that we have energy. I think it's something we do. Right? And taking the nouns in your life and turning them the verbs is a big first principle of limitless. So you don't have to have focus, you do it. You don't have a memory, you do it. You don't have creativity. There's a process for creating and you don't even have motivation. There's a process for motivating yourself. So energy is a big part of that. I have a 10 month old and this is our first child, and I, I haven't slept in weeks and I, I would love your, your, your sleep tips on this to those who understand this problem. But it, it affects my motivation to work out. Doesn't that make sense? Because I'm exhausted. And so if you're exhausted, it can make us very unmotivated. If you had a big processed meal or your kids ate a big processed meal and they're in a food coma, they'd not be very motivated to study. So you have to optimize the energy. And so that's a big part of the book, the best brain foods and how to optimize your sleep. And then finally, you could have limitless purpose and limitless energy and still not be motivated. Because the evidence you're motivated is you consistently act. Right? That's, that's the only evidence. Not what you say, right? It's what you show. And so S3 are small, simple steps. Because I realized that while people have purpose and energy, they could still be stalled because this thing they're going for might be intimidating, it might be too big. You know, they want to have a hundred thousand followers or make the next unicorn or meet their soulmate, live happily ever after or whatever, right? Have the perfect body. And so a small, simple step, maybe you want to motivate yourself to work out, because working out is Great for the brain. Bdnf, Brain derived neurotropic factors and helps so many different ways for your brain health. But if you're not doing it, maybe a small, simple step is putting on your running shoes, right? If your kids aren't flossing their teeth, we just did a podcast with a famed biological dentist and talking about how oral health relates to brain health. And we're talking about flossing. And if you can't get your kids to floss all their teeth, a small, simple step. Floss one tooth or they won't clean their disaster of a room. Get them to put one sock in a hamper. That's a small, simple step if you want them to read to succeed, right? If you've seen photographs of me with Oprah or Elon or these individuals, people ask how we bonded. We bonded over books, right? Because leaders are readers. If you want something to read, maybe reading a book for 30 minutes a day is too big of a jump and a confused mind doesn't do anything. Maybe opening up the book is a small, simple step. Maybe reading one line in the book is a small, simple step. Little by little, a little becomes a lot. And how you find your small, simple step. And I end with this. Ask yourself this question. I ask myself this question ten times a day. When I feel stalled or I feel facing a difficulty or demand. I ask myself, what is the tiniest action I could take right now that will give me progress towards this goal where I can't fail? What is the tiniest action I could take right now? Now being the operative word. You know that with the science action I could take right now that'll give me progress towards this goal, it's gonna be closer to this goal where I can't fail. And then you'll find your small, simple step, right? And for me, that, that's encapsulates motivation for yourself and also for others.

Awesome. Thank you so much. Thank you. Amen. Dude, that was, that was another mic drop one. I want to make sure we get a, a heroic woman in the mix. Claire, great to see you. Would love to connect you with Jim.

Okay. Did I unmute myself here?

You are unmuted. Good to see you.

Okay. Jim, thank you so much. I, I, I can't, I, I'm just so grateful. I, I, what you do with the money from that book just, I've been crying just the whole time I've been listening to you. I'm, I'm older, as you can see, but I'm, I'm, I'm A. I'm a super crone. I'm a vibrant, you know, running super crone. I have, as well as having Ms. And recovering from Guillain Barre syndrome, I was always very seriously, severely dyslexic, but was. It wasn't diagnosed. People didn't diagnose it in my era very often. And I also found out that not only was it dyslexic, but I also have eyes that operate separately neurologically. I never understood why people liked 3D movies because I couldn't see them. They were just blurry. And after years of doing some therapy, I can now actually go to a 3D moving and see it. But. So I. But I have a master's degree. I did it. I went. I started off in sciences, interestingly, studying neuroanatomy. That's what I wanted to learn. But I really was an artist and a sculptor. Because the thing about dyslexia mostly is that people who are dyslexic interpret the world three dimensionally. And. And then I ended up teaching art and being professor until I got diagnosed with Ms. But what I could always pick out both in. When I taught art history as a lecturer, and also when I taught art. I could pick up the dyslexic kids instantly before I'd ever read anything or saw any. Saw their handwriting, which I can also pick out. And years ago, I came across a book called the Gift of Dyslexia, which really talked about that, you know, And I. And I'm just like, I'm really excited about your book because I'm thinking, okay, this is another tool. And I've done some work with. With people and readers and. But I also just like, yeah, art is like, you know, I can read maps really well.

Hey, Claire, I want to. I want to celebrate you and just your unbelievable heroic awesomeness. And I also want. Give you whatever support Jim may be able to give you in this context. Was there a question that you wanted to ask or just celebrate? Which is great if you just wanted to celebrate with him.

I still read really slowly. I just put your book on hold. I read really slowly. It's ridiculously slowly. So I have piles of books, you see, I have lots of books in my house, but I read really slowly. I'm 66. Is there hope for me to be able to read faster?

Yeah, I. I feel like there's always hope. We always have a chance because I'm behind in the.

In this course.

No, no, no, it's okay. You know, like, when we're. I'LL I'll a couple of quick things, Claire, in the time that we have. And I appreciate you and I celebrate you. I would say first celebrate yourself also. You know, when we're hard on ourselves, we think we're more likely to follow through. So if you're in this course and you're falling behind, one way of approaching it is beating ourself up. But actually the research shows when we're kind to ourselves and we realize we're human and we miss things because we get caught up in things, or we might not be feeling so great that day, we're more likely to follow through in the future as opposed to when we kind of like beat ourselves up, if that makes sense. So I would celebrate you in all ways past and present and moving forward for your reading. It's certainly. I always feel like again, there's always a chance because you always have a choice and it's the choices that we make. And I always error in thinking that people have more inside them than they realize because that's been my personal observation. A simple thing you can do with your reading. Sometimes we read slowly because we lose focus, right? You back skip and you reread words. And sometimes even just having a visual pacer, a pen with a its cap on, and just underlining the words will boost your focus and boost your speed too. In fact, for most of you, if you were to take any book, any book and just time yourself to read for 60 seconds, underlining the words with your visual pacer, it could be your pen, a highlighter, a mouse on a computer, and then count the number of lines you read in 60 seconds and then pick up where you left off. Sorry, Sorry. You read without your finger and then 60 seconds, you have a baseline and then use your visual pacer the second time for 60 seconds. For most people, that would. That second number will be a 25 to 50% increase in. In speed and focus. And so sometimes our eyes. And you notice because our eyes get distracted by things in the environment, our mind wanders. Sometimes we're reading too slow because believe it or not, like, if I was to talk really slow throughout this conversation, you what would your mind do? It would distract. It would. You would go to sleep, you would think about other things. But those are the same symptoms people have when they read, right? They fall asleep, they think about other things, their mind wanders because it's going too slow. And you. And for most people, their brain, your brain's this incredible supercomputer. And if you feed it that slowly, one Word. I can't talk that slow. One word at a time. You'll starve your mind and it'll seek entertainment elsewhere in the form of distraction. So I would say honor yourself and also use your finger to help guide you. And there's so many more tips in the book, you know, I'm glad you have it on hold and I hope you enjoy it.

Thank you so much.

Yes.

Bless you, Claire. Great, great work. I want to be really sensitive to Jim's time, and I also want to make sure that we highlight his book again. Nat, please put a link to Jim's book in Amazon. Obviously you can get it anywhere. Or, Jim, you tell us if there's a better page to which you would like to invite people to learn more about your book, to buy the book. Is there an ideal place that you'd like them to go in order to.

Find out if you could support it here@lesslessbook.com but.

There we go. Cool.

Yeah. And it has all the links to all the places, you know, almost globally. And Geo is in the house.

I was just saying the same thing. Geo, get up here, dude. Let's get Geo on the line.

Yeah.

So limitlessbook.com and again, Jim has been so gracious and humble throughout the process, but his book is packed with ideas like what he just shared.

You get a special gift when you go to Limitless Book. You'll get some. Some of the basic fundamentals and of course, on speed reading and memory and focus as a gift. So that way you could go through it and then when the book arrives, you could just have at it because you'll have your. Your skills, you have your superpowers in place.

Right on. All right, well, Jim's book drops the same day, his updated version that ours does November 14th. We are twinning so fired up. Jim, you're a good soul, man. I really enjoyed connecting with you, of course, in person, one on one at Gio's event and at the dinner before. But really, really felt you and your wisdom and your just your beautiful, grounded, humble, powerful, impactful, very skillful way of articulating these ideas, communicating these ideas and connecting. It's been a beautiful experience. I've done a lot of these calls, and this is tied for first as my favorite. It's been fantastic. I can feel the power and the resonance is Nat, who's been here for almost all of those. But bless you. I appreciate you, all the hard work that you've done, the demonstration of who you are and how to show up humbly yet Heroically and just feel really grateful for you taking the time and investing decades of work in your craft, in your life and giving us such a profound gift today. So thank you.

Thank you, Brian. I want to acknowledge you also as well. I appreciate, I love that we reconnected through geo. Time is almost. It feels like yesterday when we were in Malibu in California. But I also feel like things happen for a reason, that if you're watching this right now live or recorded, that there, there is a reason, you know, and I, and I really do believe we're on this quest together to reveal and realize our fullest potential and, and purpose and, and that's how we do. How do we become limitless in a limited world? We do it together. So I appreciate this whole community and thank you for including me today.

Mutant Limitless heroes unite. It's a good one, dude. All right, man, we'll go get on your stuff. And this is Jim, by the way, on no Sleep. Literally. So Jim took a red eye from LA to New York. I believe it was that direction. Is that right?

Yes.

With the 10 month old. I didn't know about the 10 month old. That is so good. So this is Jim on no Sleep. I was joking before he came on. I'm like, dude.

Lots of love, everybody.

All right, man, go get it. We'll see you soon. And Gio, are you still here? Giovanni, our mutual friend who connected us, can't unmute perfect, but he's here. Gio's going to join us actually. On. Oh, there he is. Okay. But you can unmute perfect once that helps you. Dude. What's up, brother? I'm sitting in my hotel room in Austin. I just got here and I was like, I should really check out your app. And I see this, this notification that you're live with Jim. And I thought, oh, the serendipity of that. Oh my God, dude, serendipity is just our story, isn't it? So I met Giovanni. I'd heard about him so many times over the years. Pat Solomon and Gio are really good friends. And then Ben Pakulski introduced us. Ben here's a dear friend and a big supporter and we connect. And then it was just like instant soul brother. Oh my goodness. Are you kidding me? You kidding me? Goosebumps on Goosebumps is our joke. And then he's premiering his movie two days after. I'm keynoting in Toronto. In Toronto. Okay. Yeah, I'm there. And then we had dinner the night before. That's where Jim and I reconnected and a couple of other amazing human beings. So GEO has a new movie coming out called Hero. Right. No joke. Featuring. It's inspired by. By Finding Joe, which, you know, we have a deep affinity to, that we're going to talk about more when we get together, but we're gonna. We're gonna premiere the movie with Gio at our launch party. So in the afternoon, I think on Saturday, we're gonna have Gio join us. We're gonna talk about the movie in that context. We're gonna watch it together. If you're there in Austin with us, we'll watch it, you know, on whatever we have set up. And then we're gonna encourage you and invite you to live stream it with us. Geo, your movie launches When? Now? October 10th. Is that right? Or 9th? I forget the exact. Yeah, November 10th. Okay. So Geo's gonna release the movie for free for a week. Right. And you can watch it streaming for free. So we'll be sharing more on that. Is it ready yet or is that still. We're holding on the URL sharing that. November 3rd. It'll be ready. Okay, cool. So we'll be sharing that publicly, often between here and there, but. But that's going to be a lot of fun. So that's November 10th. We're going to do it together. Is that right? 10th, 11th, 12. No, 11th is a Saturday. We're going to watch that together on Saturday in the afternoon. It's going to be amazing. So Gio will join us before for a quick intro and then we'll do Q and A afterwards on the 11th. Details to follow. But dude, that's so cool. He's in Austin. He's coming out to my ranch tomorrow. We're going on a walk. But I saw you pop up and I'm like, what? Let's go. How good was that chat? Awesome. Wasn't that inspiring? I mean, you, you, you know Jim so well, but I thought he was just so fantastic. Jim and I are BFFs when it comes to superheroes, so yeah, I love Jim. Gio's going to tell his story on Saturday. We'll hold the story because it's a good one, but Gio is Professor X, so what Gio does professionally is bring together the heroes and deliberately train the heroes. So super fun story. Goosebumps, as I say that. And your hero's journey will be fun to talk about on the 11th. And what led to the movie. The movie's phenomenal. It features four heroes, two men, two women, some Joseph Campbell wisdom really, really moving and I think you all will love it. Cannot wait to share it with you. And I'm so happy you're here, dude. Both here today, here in Austin and can't wait to see you tomorrow afternoon. I'll see you tomorrow. All right, brother. Thanks for showing up. See you. All right. That is how it is done. Wow, I'm buzzing. That was good, huh, Jim? I'm, I'm again, I enjoyed connecting with Jim personally, but it's another thing to get together and to really shine a light on somebody, you know, and then to hear their story. What a beautiful storyteller telling such a beautiful story and impactful story and. Yeah, dude, I saw a comment. Joshin. All are. All my tribes are. Are merging into one dud. The Vision. It's the heroic social training platform, you know, where everybody comes together and heroes unite. You know, the social platform through which the heroes meet their guides, connect with their guides, connect with the buddies and go out and do what we're here to do. And Joshen, I also want to celebrate you. I'm 99% sure that you are the Joan I'm thinking of as I say this, your, your post. Alexander sent me a grab of your post on heroic about your LinkedIn post about how you usually have an allergy to, hey, help us do this and help us do that. You're like, but I want to help. We're not at where we need to be with Goodreads yet. Help Brian out. Tears my eyes. I told Michael, I said, dude, that's it right there. The way that you framed it up, you know, we have some, again, partnerships in the military where they said, we don't. We don't do things that they tend to have allergies to. And then you frame that up in a way that's like, really important to me that the brand that we're preserving, where we're unapologetic in our ambition, we're sharing our mission. But we're not those guys, you know, that are just, you can. They're not clean. So for you to share what you shared meant a lot to me and I just want to celebrate you and thank you for your support and everybody else for your support. I see you, dude. There you are. If you're open to coming up, dude, I'd love to have a real quick connect nat if you can. There you go.

Yeah, sure.

All right, welcome.

Yeah, that was awesome. I actually like the whole serendipity actually from today because I've been following Jim's.

Work for a Long time, Giovanni.

Then as well, actually.

And then all the three of you guys today.

That's awesome actually.

So good day. Been a good day here. As you know.

I. Dude.

And seriously, thank you. I appreciate your support. And I was joking to Michael, I'm like, you know, you want to win an election, it's the independence, you know. Yeah. You'll get the fringe extremes, you know what I mean? Anybody that's going one way or the other, but the way that you frame it up of, you know, I got an allergy most of the time, but this is worth pursuing like that again. Saying it for the third time means a lot to me and so I appreciate you reflecting that back and of course giving us the support. And we're fired up. So we got some more insight into what we think we need to do in order to have the best shot at making some proper noise on Goodreads. So we're going to extend it, I'll just say it right now. We want to not only ask you to put Arete on your want to read shelf. Goodreads has shelves, right. So the request is going to become put us also on your non fiction shelf, the self help shelf and the business shelf. Those that matters. There's like, there's, there's data in terms of not just how many people have added us to the want to read, but how many shelves on which we have been added. It's a subtle thing, but it's an important thing for us. And now we're going to lean in hard over the next five days, six days between now and the 31st. We're all in. It's an opportunity. And this is the only year, by the way, do we have a shot to qualify for the Goodreads Choice Award. It's an annual thing and the reality is, you know, we would have, we would have done an insane. We would have been really well positioned if we launched in January and had a full year. So we're gonna have to get this thing going and get officially nominated before we've even launched. So I don't think it's ever happened for essentially a first time author to launch a book and be nominated for an award yet, let alone win it before it launched. Which I look at, I go, perfect. That's the kind of challenge we like. Let's go just on one side of crazy or the other. But we've got great momentum, it's in striking distance. So now it's a matter of having fun. Keyword, having fun. Seeing what we can do to make Some noise, and we'll be rolling that out. Michael will be leading the communications on that. But again, dude, thank you. I appreciate you. And I'm so happy that we're able to connect together with two of your other favorite humans out there and can't wait to connect in person. You're in Germany, is that right?

Yeah. In south of Germany.

Yeah.

All right, well, Berlin, close to you. My geography in Germany sucks.

No worries.

Close to Munich, close to the Alps. Munich. All right, cool. So I look forward to getting out. It's not a question of if, it's a question of when. We'll make sure that we got a Munich and Berlin on the trip. And I can't wait to connect in person if you can't make it out to the States to one of our events before then. And bless you, brother. Thank you.

Awesome.

Thank you very much. All right, man. Have a great night. All right. Two, four, three. At least on my clock that Nama borrows this car when she's in town. She said it ahead, so it's not really 2, 4, 3, but on her five minutes ahead clock it is. So that's awesome. Not if those of us who would like to stay can stay. Let's connect everyone, and we will go from there. Great to see you all, and I look forward to seeing you on day one tomorrow. I think it's a normal scheduled day. This was our master chat for the week.

Maybe.

I don't know. Nat, what's our calendar for the week? Do you have anything else interesting?

I think that was it. Let me just confirm. We have a heroic chat with Robert.

Oh, cool. Robert P. Zwas Diener. So Robert Beeswas Diener is the son of Ed Diener, who along with Martin Seligman and Mihaly Csikszentmihalyi are the. Are the founders of the positive psychology movement. He's known as the Indiana Jones of positive psychology because he's gone to the most crazy, you know, indigenous cultures in the world and studied them, you know, in their natural environment and brought back those learnings. Tal speaks very highly tall. Ben Shahar of Robert. He wrote the courage quotient, which for some strange reason is out of print, but it's. It's a phenomenal book on the science of courage. He also wrote the Dark side of not the Light Chasers. That's Debbie Ford. But basically the importance of embracing your darkness on the heroic quest that it's not all supposed to be bright and shining, all that stuff. I haven't connected with him personally yet, but Love his work. That's Friday, Nat. Cool. All right. How is it? Wednesday already. But tomorrow will be Thursday. Of course. I may actually not be here tomorrow because it's the final day of conscious capitalism. John Mackey's doing a keynote with Raj Sisode, and I want to make sure I'm there. And then I want to make sure I brought 160 books, 16 books per case. I personally hauled in 10 cases of books. I am not leaving until every single person here gets a book. I'm like the Whole Foods dude. That's like giving out samples. Hey, did you get a sample yet, by the way, the one way people say, what's arete? So I've gotten a ton of reps in over the last. Whatever my new description is. Arete is the one word answer that the ancient Stoics in Aristotle and Socrates and Plato would give you on how to live a good life. The one word answer on how the ancient Stoics, Aristotle, Plato, Socrates would give you on how to live a good life. Now, we translate it directly as into English as virtue or excellence. But it has a deeper meaning, something closer to expressing your best self, moment to moment to moment. It's been fun to craft that and to just get in and get out. So that's. I'm really happy with that. And then in this context, people say, all right, well, and then I flash my. My tattoo. You know, our attack. I'm all in, folks. I'm wearing my RT T shirt. I'm not holding back here. And then heroic. Now, when I'm in this context, the way I describe heroic is I say, have you seen the social dilemma Netflix documentary. Maybe they've seen it or not. If they haven't seen them. Like, you got to watch it, especially if you have kids or grandkids. It's about the unintended, catastrophic consequences of social platforms driven by attention economics. Right? Which, you know, if you've seen it, if you haven't seen it, you should watch it. Heroic is an answer to the social dilemma. We're a social training platform that helps people show up as their absolute best self so we can make a difference in the world. We worked with the same company that built Slack, Tinder, Uber Eats to build again the next social platform that can help people show up as their best without any of the toxicity in those other platforms. That's also a really, really powerful exciting thing. Donald Robertson's releasing a book, and I'm seeing these different chats come out. But anyway, that's been super fun. His new book on Aurelius. Ooh, cool. We got to get Donald back in for that. But anyway, that's that. I gotta go. I got a podcast. I think I'm do from the car. This. This is good enough, right? Like, I'm showing up. I don't need to worry about finding an internal room. I got thumbs up from Sarah. Right. We're good here. All right, cool. Charge up the battery. Let's go, Nat. Connect, everybody, please. Bless you all, and I look forward to seeing you on Friday. Assume I won't be here tomorrow, but not part of the team. Will guide you with Alexander's meditation and then connect, and then I'll see you on Friday.