I Love PUCW: Pronounced “Puke” 🤢🤓 (Heroic +1 #1755)

11 May 2024 · 4 min
3:30

Brian Johnson recounts a high-impact coaching session with Phil (they've had ~451 one-on-ones) and summarizes Phil’s framework of the "three unavoidables of life": pain, uncertainty, and constant work. He explains that Phil’s forthcoming workbook (to accompany Lessons for Living) will help people accept and learn to love these unavoidables as the route to heroic potential. Johnson references the Netflix documentary Stutz (and a Ronaldo Instagram screen grab) as related cultural touchpoints, contrasts a previous mantra (PUH, pronounced "poo") with a new acronym PUCW (pronounced "puke"), and leads listeners through the new mantra as a call-to-action to embrace discomfort with a smile.

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