Interview - Crazy Good with Steve Chandler
17 Dec 2025 · 40 min
Steve Chandler talks about the 15 choices in his book Crazy Good, from creating instead of reacting to building systems instead of chasing dreams. He breaks down the 5% incremental improvement method, the robot technique for getting unstuck, and why connection matters more than perfection.
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You're listening to Optimize with Bryan Johnson. More wisdom in less time.
Hi, this is Brian. Welcome back to the Optimal Living Interview series. Today I am thrilled to be chatting with Steve Chandler. Steve is one of my favorite authors and teachers, and he's also one of my favorite human beings. The last time I interviewed Steve was almost, I think, about three years ago, and I was a real big fan of his work. Before then, I think I'd listened to, if not all, most of his stuff. But by the end of that conversation, I was very clear that I wanted to work with Steve one on one. And we put together a relationship and worked together for two solid years, most of which we met once a week. And I have goosebumps as I describe this because he completely helped transform my life and really solidify a lot of the ideas I'd been exploring in a powerful way. And I just have a deep level of respect and appreciation and love for Steve and thrilled to be chatting again. And today we're going to talk about Crazy Good. So thank you, Steve. Today we're going to be talking about Crazy Good, Steve's new book, which is Crazy Good and excited to jump in. But, Steve, thanks for taking the time, and thanks for being you.
Well, and thank you for saying all those nice things. You know, you're the ideal client for anybody in the world because you've got the ultimate learning mindset, the ultimate open mind, and it's so much fun to work with you. And it's. And I love everything you teach and your commitment to having people be enlightened and find wisdom and not be trapped in whatever their past history was, but with you and everything you offer, the podcasts, the little teaching tutorials, people can start their lives over today. And instead of resenting that they were never taught this, or nobody ever showed them that, or my parents never helped me understand psychology or philosophy. That's out the window now because you're giving them everything they need. So I really admire you for that.
Well, I appreciate it. And it's one of the reasons. I think I know that it's one of the reasons why I have such a strong connection to you is the fact that you were the son of two alcoholic parents. I. My father was an alcoholic. His father was an alcoholic, struggled. And you yourself struggle with alcohol. And I had my own challenges, not with alcohol, but just with, you know, hopelessness, not being able to figure out what I wanted to do in my life. And you're such a great storyteller and, you know, your own story. And your own hero's journey of having battled what you battled in the earlier part of your life, and to so humbly share it and jokingly say, look, if I can figure this out, you can figure it out, has been unbelievably inspiring for me and I know countless others. And that kind of brings us to the theme of this book, which is crazy Good. The subtitle is A Book of Choices. And we're going to talk in detail about it, but let's start on the high level and let's define crazy good. And then we'll talk about why choices are so important. But tell us, what does it mean to be crazy good?
Well, it's beyond good, I think. And it was hard. It was a challenge for me to try to say what this was in the book because. But I also think we all know it. So every once in a while we go to a concert or we watch an athletic performance, or we read somebody's writing, or we connect with another human being, and they are way beyond expectation. There's astonishment that occurs. And it's not just good. They're not just good at what they do. They are so much better than they need to be that people get tears, they get goosebumps. And the only way I could describe it was crazy good. Out beyond. It's even beyond the evaluation of good. It's insane to be that good. And we all have our own musical moments where. Where we've got that reference where we're just transported by some music. And then we have our artistic moments and our just moments in history where people went way beyond what they needed, what they really had to do. And we get tears and goosebumps when that happens because it's just so far beyond what was necessary. And that's what I mean by crazy good.
And the book is all about not just potentially creating that type of product that moves others, but to make our lives an expression of that level of goodness and doing the things that are above and beyond what's needed to kind of have a normal life. Or, you know, you jokingly say most of us go from bad to good, like a ping pong, and good isn't even that good. Right. So just elevating our standards to that.
Yeah. Just thinking it's good. This is good enough. I'll turn this in.
Yeah. So good. Well, okay, so let's talk about the engine to creating crazy Good. And you have a quote you said. Now for the most interesting question ever. Here it is. Can your whole life become crazy good? Which of Course is what the book is all about. The subtitle is A book of choices. And of course, there are 15 different choices that you outline in the book. Of course, for you and I and for those listening, 15 different choices. Why are choices essential to creating a crazy good life?
Well, these are. I kind of found these backwards. These are the things that in my life changed me and had me live life completely differently than I was going to. And they're the things that when the choices are presented to clients I work with, they are able to see they now have a choice and move in a new direction. So they come from two different sources. These choices come from what worked for me and what surprised me. And they're all hidden in a certain way. They're not obvious choices. If they were obvious, people would all be talking about them and they'd all be doing them, but they're not obvious at all. And that's why I wanted to write the book, so that people would wake up to the fact they're not stuck. For example, one of the choices is agreements versus expectations. Most of the people that I work with, by most, I really mean over 90%, have a life filled of expectation. They expect things and they're let down and they're disappointed and they're upset and they're betrayed all the time because of these expectations. And they don't even see that there are some agreements that can be made that would solve everything. And I found this out when I was training corporations and leaders inside manufacturing companies. So that's what the choices are. They are options we didn't know were available to us. Maybe that would have been a better subtitle, but it's too late. I'm on to the next book.
Steve's also pretty funny, actually. Very funny. Your dry wit and humor is just ridiculous. What was the choice? Now that I think about something super funny, I just laughed out loud and I nearly started crying. With the individual who wrote you and said that you talk so slow that he wanted to kill himself or something like that.
I made him want to commit suicide because my audio programs, I spoke so slowly that it just depressed him. It just put him over the edge, you know, he had a point. And a lot of my earlier audios, when I listen now, I just cringe. And I don't know why I do that, but I do that. I speak very slowly. And a lot of my clients speed up the audio. When they get it from me, they actually put it into hyperdrive. So I sound like Donald Duck or somebody. But at least it arrives to them at the same energy level that they're thinking at instead of my level.
That's really funny. Do you remember the choice that was from.
Let me see. Oh, that was. Oh, God. You know you're gonna. Here you go. Promised that you would. These would be softball questions, and now you're pinning me down.
Oh, creating versus reacting is what it was.
In other words, do you know your own book?
Yeah, it was creating versus reacting.
Okay. Creating. Yeah, yeah, that's it. So create. So he. So I get this email that he's going to commit suicide because my audios are so bad. And so my choice, I can react to that and defend myself and be very defensive and come back at him. Point, counterpoint. That's a reaction. Or I can breathe deeply and I can create. And I can create based on what I'm up to in life, what do I want my life to be? And what would I like to have with this person? I'd like to have a relationship with this person. Something caused him to buy the audio to begin with. And then in the book, I put down what I actually sent to him after I breathed a bit and came out of reaction. A lot of people don't know they don't have to act on their reaction to other people that they can step back and ask themselves, given what this person said, what would I like to create?
So cool. And to step in between that stimulus and response. And the way you share that story is just hilarious. And then, of course, he emails you back saying, wow, thanks for your really thoughtful reply. I didn't expect that. And you know what? Your stuff isn't so bad.
Yeah, right. He likes the book, so if he doesn't have to listen to it.
Yeah. So good. Such a great demonstration.
I've had a lot of people criticize my voice. I had one client say that she uses me as punishment for her children when they're riding in the car. Put one of my CDs in the car and the kids will just go crazy. Not that guy. Not that poor guy. Mom. We'll be good.
That's really funny. For me, I loved it because it's literally the counterpoint to my energy, which is one of the reasons why I just loved our work together. You just don't get ruffled. And there's just that calm groundedness that's, for me, really, really soothingly energizing. So great stuff. Okay, so let's talk about the 5% solution. I'm not going to put you on the spot on which one. This Is because I don't remember which choice it is. But you talked about you're going through your challenges and you started working with Nathaniel Brandon and he had you do some sentence stem completions. But what I really loved about the idea, that's obviously an amazing practice, but just the idea of you can't change everything at once. And it's all about the incremental improvement. Can you talk to us about that?
Yeah. And people have a hard time seeing this. They want to go from bad to good. And I've been guilty of all these things in my life. I want to go if I think I'm overweight, I want to be real thin. I want to be. If I think I'm not strong enough, I want to be Arnold Schwarzenegger. And if I think I'm bad, I want to be great. And these polarities make it so hard to get there, because they're impossible. That's not how evolution happens. That's not how mastery occurs in growth curves and learning curves and evolution and the spiral of evolution. The spiral takes certain turns and turns and turns. And it doesn't always feel like a straight arrow. And everything that grows is a spiral growth. And you take a turn on the spiral and another turn, and those turns are incremental. And when you learn an instrument or anything else you master, you understand it happens that way. A person doesn't sit down at the piano and start playing. That only happens in the movies. It's really a little bit at a time. And if we could relax into that realization that if I could just be 5% better at this thing I think I'm lacking, if I could be 5% more organized, if I can be 5% more open and honest in my relationship, what would that look like? And I can always find a 5% improvement. It's not too scary. And if you keep doing that, what Nathaniel Brandon had me do, keep finding your five little tiny 5% growth points. And if you stay with that, it's only a matter of a couple of months before it really gets surprising how things have changed.
Yeah, I love it. Just that spiraling up. And I've certainly been guilty of it as much as anyone of wanting to change everything now. Right. We go to a weekend workshop. We have that state experience of deep inspiration, and then we come back to reality. And we think we should be able to hold that immediately. And it's just about showing up day in and day out. 5%. 5%, 5%. Compounding that over time. Such a cool idea. Talk to us about I'm going to jump to another one of my favorite ones, Experimenting. And as a recovering perfectionist, I found this wisdom from you and our work together, and then of course in the book as well, unbelievably empowering to quit viewing my life. The choice was testing versus trusting. But that idea of making life an experiment, talk to us about that.
Yeah, because if I'm willing to test something, I can skip this trust factor. And I use the analysis of the analogy of a child learning to walk, a child just testing it and testing and seeing what keeps him up, or learning to ride a bike or learning to swim. It's all testing, testing. I certainly didn't trust ahead of time that the bike would stay up or that the water would hold me up or that I would walk like other people. I didn't need to trust it because at that age I had enough love of life and enough spirit in me. I was willing to test it. I was willing to just go right to the test. Let's see, let's see if this works. Let's see what happens here. Willingness to fail, whereas grownups get so locked down in. I even have grown ups tell me that they don't fail at things. And how sad is that? That just means they've created a really safe way to live and they're not interesting to me at all or to other people. So the experimentation, the great thing about knowing I'm experimenting, let's say I call somebody up and I. I offer them some service I have at a very high price. I'm experimenting with that phone call. I don't have to think of it as failure or success. I don't have to put it in those polarities. Those polarities will make me schizophrenic, paranoid, superstitious and depressed. And those are the good moments.
So the experimenter views everything neutrally. Emotion doesn't come in, it's just data, right?
Yeah. You know, people like to cite the example of Thomas Edison and how he had 10,000 failures before he found the light bulb that worked. Now, the reason, and they like to say that he was amazing because he didn't let failure face him. Well, it wasn't failure to him. So it wasn't like he was resilient and pushing through failure. They weren't failures. Every one of his tests taught him something. So every test was progress. And when you're testing instead of trying to succeed and trying to be perfect, but just testing, it's all progress. Like Dale Dalton says, experiments never fail because you experiment to Learn something and you always learn something. So where's the failure?
That's so good. That line is so good. Experiments never fail. It's like the quickest way to get into that Carol Dweck growth mindset. Right where we're not. It's not a fixed mindset. Either I'm okay or not, depending on the success or failure of this outcome. It's all learning. It's all one big experiment. I found that personally to be unbelievably liberating.
Yes. And exciting and fun. And the stress of whether I'm going to succeed or not is gone. It's just gone.
Yeah. Yep. Can I learn a little bit more today? Oh, wow. That didn't work. Okay, I can check that box. Don't do that again. Let me try this one. Oh, no, that one wasn't there either, but it was a little closer. Such a cool orientation on that front. You didn't talk about this in the book per se in terms of this description, but another distinction that was related to that of removing emotion from the equation and particularly the fear and the self doubt and stuff like that you taught me was the robot. Can you talk to us about the robot?
Yes. I invented this little game for myself when I was afraid to make sales calls. And I thought, you know, I don't know why I'm afraid because I'm a good communicator. I do talk a little slowly, but a lot of people don't mind that. And there's no rational way reason to be afraid, but I am anyway. And I thought if I were a robot, if I could program a robot to be me, have all my capacity capability but no ability to feel any emotion. And then I would just tell the robot what to do today. Then I would have the robot make these calls and the robot would just make the call because that's what I told them to do. And there would be no hesitation, there'd be no anticipation or anxiety around the call because the robot doesn't have that. The robot just does what you tell it. So I would pretend I was that robot and then I would say, so call this person and ask him if he'll give you a million dollars and if you could program yourself that way to fearlessly do anything, it's amazing that the mind can actually do that and it can use the robot. And what the trick is really showing you is there's a lot more to you than the little collapsed, contracted ego mind that gets afraid of everything. There's a bigger mind in there and you Did a recent. I don't know how recent. I watched it recently, but one of your videos was about big mind. And we all have a much greater, larger mind than we operate with throughout the day. If we could only relax into it.
Amazing. The Enlightened Robot. I love it.
Yeah.
Cool. Let's step back into the choices and let's talk about systems versus dreams. This was another one of my favorite ideas. All systems are perfect for the results you're getting. Can you tell us what that means and why we want to focus on systems vis a vis dreams?
I will, but I'm writing down the Enlightened Robot as a title for my next book. And thank you for that. I will forget to credit you with that as the days go by.
Taking a bow now.
You're going to jump on and trademark that phrase as soon as we can.
You can count on me not doing that.
All right. So I learned this from a client of mine, very brilliant man, Steve Sange. And he was with Intel. He grew up in India and he went to intel and he was one of the star leaders over there. And then he formed his own company called Microchip Technologies, and he ran the whole company, the whole culture on systems. And his philosophy was, every system is perfect for the result it gets. And if you'd like a different result, put in a different system. Now, the beauty of that philosophy was, let's say a salesperson was making a lot of clumsy, cold calls and not introducing himself right and not creating relationships with. Well, that was his system. That's what he did. Let's look at your system. And your system is perfect for not having sales occur. It's perfect for that. It's perfect for the outcome it gets. Every system is. Now, if you want a different outcome, let's change the system. Now, one of the beautiful things about this way of thinking is that you don't have to make the person wrong inside that company. They didn't have to blame people and have confrontational. I'm disappointed in you. Where all the leaders are now surrogate parents who make people feel shame if they're not performing. It was like, let's take a look. Sit down with me. Let's take a look at your system, and your system is getting this result. Let's see if we want to put in a different system. And it was just so liberating and so intellectually fun. And it made performance and productivity like a Sherlock Holmes movie. It was just a really fun challenge intellectually to be a better performer and to be more productive.
So great. And then to bring it into really nuts and bolts terms for individuals looking to optimize their personal lives. When I hear you describe that, I think of, okay, well, if you wake up feeling tired and you look back and you see, well, you didn't eat too well the day before and you stayed up three hours past when you wanted to doing whatever. Right. Well, that system produced fatigue is what it is. We're experimenters. We've got the lab coat on and the goggles and we can look at that and say, well, I wonder what would happen if I had a system of eating a little differently, 5% better, I don't need to be perfect and going to bed a little earlier. Well, that might produce different results. The systems are always going to produce the perfect results. Right?
Exactly right. And there's so much better as far as your mood and energy and creativity. There's so much better than goals and dreams. Because if I wake up with my mind on my goals, my mind on my dreams, what happens is it's another day of not having reached has to be that. It's another day of not having reached my goal. It's another day of not having realized my dream. And that's what my days are like. One more day of not having realized my dream. Yet now that psychologically is not very empowering. What I want to do is create a system that I can live with and enjoy and jump into and use throughout the day and have that system be my success.
I love it. It reminds me of Scott Adams who created Dilbert.
Yeah.
I don't know if I sent you the book how to Fail at Almost Everything and Still Win Big, but he says it directly. He says goals are for losers because of exactly what you just said, that you're always losing because you're never at your goal. Now, of course we want to have a certain set of aspirations and things we want to achieve, but the more important thing that you obsess about, he obsess about is what are your systems? What are you doing on a day to day basis that's going to make that outcome a byproduct of your commitment to doing the right thing, Right?
Yes, yeah, absolutely. Absolutely. And I love that book, Recommend it highly. Scott Adams. Yeah, Fantastic book. And I didn't think it would be because his Dilbert cartoons were just so negative and bitter most of the time. I thought, well, I don't want to read this guy's book. But the book is great. Scott Adams.
Yeah, it really is. And I never really spent much time one way or the other on Dilbert. But I found him to be his story to be incredibly inspiring. Well, he actually reminds me of the next idea I want to explore. Game versus shame. You talk about how games are the most powerful way we can possibly orient to life. Can you talk to us about that distinction?
Yeah. People have this false impression that games are frivolous and they take things too lightly. And after all, this isn't a game, this is life. And the problem with that serious approach is that it's so easy to get depressed from that position. And also, you'll never perform at your best if you're using shame as a motivator. And most people do, they shame themselves. They say, I should have done that by now and I shouldn't be doing this, I should be doing more of that. And they keep trying to shame themselves into performing at a better level. And the problem with that system is that it's not effective. It really doesn't work well. And we know this on the level of motivating other people and coaching other people that we know that when we give them support, we create a game for them and have the dolphin jump through the hoop and get a little fish that that game, the dolphin loves to play and will learn the tricks by playing the game. And if we can make anything a game for people and we give them support and leave the shame out of it, they improve really fast. Athletes, artists, actors, they improve from positive support. But then we do that all day and then we turn around and when we turn on ourselves, we shame ourselves and say, you should have done this. You shouldn't be doing that. You should be further along by now. Someone your age should have made more money. You should be ashamed of yourself is what we tell ourselves. And we think somehow we can shame ourselves into performing at a higher level. And the opposite happens. Because when I shame myself, I get into a bad mood, a low mood. Now I'm more likely to procrastinate and put things off and not engage with my opportunities that are out there.
Describe the metaphor you use of the lamp.
Yeah. Yes. It's like. So it would be like saying, I'm in my office at night and I have a lamp and I'm saying, boy, it's dark in here. I hate this lamp. It doesn't give enough light. This lamp should be giving more light. And I walk over and I pull the plug up. I'm so disappointed in my lamp that I pull the plug out and now the whole room is dark. And I say, wtf? What just Happened and I gave the lamp some well deserved criticism. I jerked his chain, I pulled his plug and now he's performing at an even lower level because I'm in an office with no light. But we do that to ourselves all day.
Yeah, that's awesome. Powerful stuff. And the research is unequivocal about that as well. Kristin Neff and her work on self compassion, it just doesn't work, right? To criticize ourselves and to have that harshness just doesn't get us anywhere we want to get. Two Tell us about. Just as a separate note, I mentioned to you as we were chatting before that I often get asked from people how to develop kind of speaking skills and presentation skills. And I always reference our work together. And when we first started working together I was producing a series for a prep school and I was really nervous about it and I hadn't done a lot of kind of in front of the camera work and I just had a lot of anxiety about it in terms of performing the way I wanted to. And you shared some amazing wisdom. That's again one of those life transformative things that's really stuck with me that I love to share. But I'd love to hear you describe connection over perfection.
Yeah, I wish I had put that choice in the book. The book that you imagine is so much better than the book I wrote because it has the robot in it and it has connection versus perfection. And that's the book we really would have run out of.
16 and 17 choices. Part two.
Maybe I'll make it a separate book, but here's the thing. Self obsession, self focus, thinking. I've got mirrors around me. When I'm thinking about how I'm coming across and what people are thinking of me, I'm not going to give a good talk. And what I want to do instead is turn the camera around, turn the floodlight around and focus on the people in the room. And my only goal is to connect with them. I want to connect with them any way I can. And I may tell a deeply personal story, I may, but they are on my mind. I am not on my mind. And I used to do public talks for a living. One year I did over 200 talks in one year. And so I did it all the time. After a while when I practice only focusing on them, the people listening. And when I walked out, I actually got to a point where I didn't exist, where it was just connecting to those people. It wasn't me. It wasn't even like I'm connecting. It was like connection is occurring. And those were always the best talks. And people would say, oh, you're funny, you're good, you're amazing performer. And there is no performance. It's a connection. So really it is thinking about how I'm coming across. And I told you that I heard John Madden, the great commentator for professional football, he said he never once listened or watched any game that he was a commentator on because he didn't want to intimidate himself and become self conscious. He didn't want to hear his flaws in the way he spoke. He wanted to just speak as if he was talking to a friend when he was making his commentary. And I thought that was powerful.
Everything about that is so good. And you use the story of if he did watch him, he'd cringe because he's sitting there spitting and he's just out of control. But that's why people love him, is that he's uninhibited, he has no pretense at all. And it's his pure passion coming through. And you gave me the freedom to do that where I no longer needed to try to be perfect, which is obviously both impossible and alienating for people. And I could just be me and show up. And the way you described getting yourself out of the way is what you taught me. And as I've been practicing it and obviously I'm doing a lot of repetitions now of just continually challenging myself to produce and to share and to get rid of the just kind of robot style, right? Of fear of what's going to happen and what I do. I've been trying to get develop a kind of a pre shot routine, right, where I do a similar thing before each one. And it's evolved to the point where I finally understand Gandhi's idea of reducing oneself to zero, which I think is what you just described. And what I do now is I breathe in and I literally say that to myself. Reduce yourself to zero. This isn't about you. And then I exhale. And it's one person, I hope one person gets one idea from this that will inspire their life. This is. It's not about me. Just let it rip. And I have goosebumps. I say that again because it's been so liberating to just get out of my own way. And when I can do that is when the magic can occur, right?
Absolutely right. And that's when we are connected to you. That's the paradox. We don't connect to perfection, we don't connect to exceptionalism. People trying so hard to be Exceptional. When you are an exceptional public speaker, we feel disconnected, disconnected from you because you're the exception. You're not one of us. And what I loved when I watched the video you did of Crazy Good, there was a moment when you said, ah, well, this is running a little longer than I thought it would. And then you just moved right along and I thought, I love that because that tells me that everything you're saying is real because it can't be rehearsed if you say that. And that thing that you might have three years ago tried to edit out or think, oh, I got to do it over and make it shorter. That humanity in there is what has the rest of it really feel real.
I appreciate that reflection. And yeah, I mean, that's the practice. And again, for me, as a recovering perfectionist, I don't edit any of it simply as a practice to remind myself of this wisdom of no, this isn't the point to be perfect. Just be you let it rip. And it reminds me just briefly of Ellen Langer, who writes a lot on mindfulness. And she says that whenever she gives a talk, she has as sparse of notes as possible because if you have really detailed notes, you're going to go into rote. Right. And it's anything but mindful. So just allowing yourself and trusting yourself, which is for me has been so hard to do, but yet so rewarding, entrusting yourself in the broader sense. Right. Not in a I need to be perfect before I can do it sense is just so cool. Well, that's amazing. What did we not talk about from your book?
You know, Brian, just, just to have to bring the book back in. What crazy good would tell you is keep testing an imperfect delivery. Keep testing how that feels to you and whether that's okay with you and how the audience likes you. And keep testing it. And you won't have to trust yourself because test it enough times and it'll just be your natural way of doing it.
Yep, yep. Yeah. And that's been exactly my experience. And again, robot mode. And then the it's not about me, just let it rip. And I often see John Madden spit, you know, flying out of his mouth. If he can get away with that and be the best in the world, what he does, I can get away with a couple of whatevers. So good. Well, what did we not talk about from your book? I walked us through some of my favorite big ideas. Did we miss any of your favorite distinctions you want to share?
Well, Hank Williams Jr. Family tradition. I urge everyone to listen to that song because it's so telling. Most of our belief system comes from things we have overheard over the years. We personalize them and try to become significant and unique but really it's all borrowed misery. And that song is so great about it. So I featured that song in the book Family Tradition by Hank Williams Jr. And otherwise you covered everything.
Well, we touched on a few things. Far from everything. I highly recommend the book. It's written in a really fun style. Steve and I also share a style of just super more wisdom in less time. Essentially many chapters to the point. No wasted words. Steve's a really good storyteller. Self deprecating humor that I find awesome. Other books of Steve's that I both love and that we featured Wealth Warrior, Fearless time warrior and 100 ways to motivate yourself. Steve has another 276 other books. Is that about right?
Who knows?
Steve Lost count. They're good. So Amazon find the book crazy good and then stevechandler.com is the best spot. Steve.
Yeah. Yeah.
So Steve's newsletter, where they sign up for the newsletter is right there. It's pretty obvious.
Yeah, it's right there. And don't buy anything please. You can buy the book if you want. I'll give you a refund if you don't like it. Don't buy anything on my website. You know, watch your there's enough free stuff available to you but from me and watch Brian's stuff and you'll be fine.
Tell us. I'm actually want to do one more thing. Profound service. So we talked about this a little bit before I hired you and then that was the cornerstone of our work was to profoundly serve. Tell us what that means and why you're so committed to that.
Because I'm an advocate of profound service beyond what's expected by the client or customer. Because it taps into our greatest creativity. If I ask myself what will satisfy this customer? That's a dreary exercise. What can I get away with? What will they be okay with? But if I ask myself what would astonish this person that taps into my highest creativity and the more I tap into my creativity throughout the day, the better the day. Like you say, make each day your masterpiece. That's how to do it. Profound service. Not just service, not just customer satisfaction. Not all the dreary flatline medium stuff, but profound, astonishing, surprising service.
Awesome. And I forgot to ask my what I usually do is the one question if we stepped all the way back and crazy good content is obviously maybe the answer to this question. But if you could only share one piece of wisdom with someone passionate about optimizing their lives, what would that one piece of wisdom be?
Well, it would change every five minutes. So for this one, it's start over, challenge everything negative that you've got in your mind and start over.
Perfect. And amen.
Thank you, Brian.
Thanks, Steve.
Hi, this is Brian. I hope you enjoyed that interview. If so, I think you'll enjoy everything else we offer at BrianJohnson.
Me.
Two basic things one our free newsletter. It's called the Optimizer. Over 50,000 people start their day with it and they tell us it's pretty awesome. And 2 our optimal living membership program. This is where I put all my best stuff. 10 bucks a month for a ton of wisdom. Two primary things in there philosopher's notes plus optimal living 101 classes. When you sign up, you'll get instant access to 250 philosopher's notes, which are basically six page PDFs and 20 minute MP3s where I capture my favorite big ideas from great books. The PNTV episodes are kind of a mini version of all that goodness. You'll also get instant access to all my Optimal Living classes.
This is where I take all the.
Ideas we cover in the Philosopher's Notes and boil it down to the most practical stuff you can apply today. Classes include Confidence 101, Getting Stuff Done 101, Relationships 101, Habits 101, etc. You'll also get access to what we call micro classes that I think you'll love. We aim to astonish and we're blessed to have thousands of members telling us we're helping them change their lives and and that this is the best 10 bucks they invest in themselves every month. Go to BrianJohnson ME membership to learn more. Thanks for your support and have an awesome day.
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