Master Coach Steve Chandler on Why People Don’t Want a Coach (And What They Want Instead)

The content you're about to hear was captured during a live coaching session in the Optimize Coach program multiple times every month. Coaches connect live with Brian, Michael, Alexandra and members of our world class luminary guest faculty for wisdom, guidance and encouragement for more head to optimize me coach. That was a really big breakthrough for me that people don't want coaching per se. They want what coaching can help them realize or achieve or they want the breakthrough or they want the change. But people don't just walk around wanting coaching out of the blue. Now the reason it's important to see that. It took me many painful years of not seeing that. So I kept promoting coaching like do you want coaching? Coaching so valuable. But what I saw was people don't walk around saying I want surgery. I would love surgery. Do you guys know anybody? Can you connect me with someone who can do some surgery? What do you mean? Surgery is something that people except are open to the possibility of if it's the only thing that might solve what's going on. But they don't just openly, randomly want surgery and they don't just walk around wanting coaching. They do if they've been coached before successfully or if they're a coach and they already know the power of coaching. They might, they might want coaching. But most people, most of our clients, they want solutions and answers and they want possibility to be real. And so the reason that's important, Michael, for me anyway, and the coaches I've worked with is coaching. At the beginning, I behaved as if I have to sell coaching and let people know about coaching and promote coaching all by itself and it's a more acceptable thing than it was when I started 20 years ago. But still it's not, it's not like people just want it. They want to talk about what's wrong or what's possible. It doesn't have to be what's wrong. It doesn't have to be a big problem they want solved. It can be a possible life change. It can be a possible goal they want to reach that feels unreachable. I want to connect with people right there with what they want to have transformed. I want to find that out and then go right there. Not just talk all about coaching. We hope you enjoyed that part of a live coaching session from the Optimize Coach program. For more info, head to Optimize Me coach.