Matt McCall on the 4 virtues of Arete.

We're told you're either the alpha killer driven by anxiety and fear, or you're the roadkill that eventually goes to tulum and does retreats and is content. I had a group of eight of us, and we all hit the wall at the same time. And I was like, well, what is the formula? And that's where Brian came in. And Brian said, it's arete. It's been around for 3,000 years. You can be the best. You can be the Olympic swimmer, you can be the best vc, you can be the best coach, you can be the best parent, you can be the best consultant, whatever you're doing. But it's not comparing to people next to you. It's not driven by fear and anxiety that you're not enough. It's this idea of arete wisdom, mastery and discipline, courage and love. And so every morning I get up with those four virtues and I say, how can I help these entrepreneurs who are truly heroes doing what they're doing and kind of reprogram things?