Brian Johnson presents a short Areté microchapter titled 'Meet Your Mitochondria, the powerhouses in every cell.' He explains mitochondria's central role in human energy and health, shares 'fun facts' (up to a quadrillion mitochondria, ~10% of body weight, maternal inheritance of mitochondrial DNA), and prompts listeners to consider behaviors that help or harm mitochondrial function. The clip ends with promotional details for his book 'Activate Your Heroic Potential' including preorder tiers, shipping on November 14, and a launch event in Austin (Nov 10–12).
Chapters
Hi, this is Brian. Welcome back to another arete 1 degree. A microchapter from my new book, Activate youe Heroic Potential. 451 degrees to activate. Fire. 451 Big Ideas micro chapters in the book to help you activate your heroic potential. Today we're gonna talk about this. Meet your mitochondria, the powerhouses in every cell. Look inside almost every single cell of your body and you'll find those little powerhouses of human energy. We'll skip the details in the final exam, but as you may recall from your high school biology class, those powerhouses are called mitochondria. Know this. The health of those little guys plays the leading role in your health and well being. We'd die in seconds if our mitochondria has stopped producing energy. Fun fact. It's impossible to know the exact number with certainty. But with hundreds to thousands of mitochondria in nearly every 40 or so trillion cells, we have as many as a quadrillion mitochondria in our body. That's a one followed by 16 zeros. Add them all up and you get 10% of our total body weight. Now all that is fascinating. And it all begs the next question. How do we take good care of our mitochondria now? I smiled as I typed that out. Why? Because even asking that question is a huge step forward. If all we asked ourselves during the day was, is what I'm about to do going to help my mitochondria do their jobs as well as they can, we dramatically improve our energy and by extension, the quality of our work and our love lives. Details on how to go about doing that to follow in Objective 6 on dominating the fundamentals. For now, I'll ask you a simple question. What's the number one thing you already know you could be doing to dial in your energy? And perhaps even more importantly, what's the number one thing you already know you could stop doing that would most powerfully boost your energy. Maybe it's eliminating alcohol or sugar or late night binge watching or whatever those number ones are. It's time to get ourselves heroically energized so we can show up most powerfully in our work and in our love today. P.S. one more fun fact. Did you know that your mitochondrial DNA are inherited exclusively via your mother? Yep. Thanks Mom. I hope you enjoyed that. Arete plus one degree from my new book, Arete, Activate your heroic potential. The book will be shipped on November 14, right before Black Friday. In time to make it the perfect holiday gift. Perhaps I wanted to let you know that we have some special giveaways if you think you might like to pre order the book. If you and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic 4 free if you pre order 25 copies. You'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th and you'll get a personal voice memo thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this you can learn more about at Heroic U.S. book. Heroic U.S. book of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere you can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.
