Micro Class - The Tools: Bring It On!
17 Dec 2025 · 5 min
Brian Johnson breaks down the Bring It On tool from Phil Stutz and Barry Michaels' The Tools. When fear or pain shows up, you mentally shout it, say 'I love pain,' then 'Pain sets me free' to flip avoidance into momentum and tap infinite potential.
Chapters
You're listening to Optimize with Bryan Johnson. More wisdom in less time. Hi, this is Brian. Welcome back to another micro class. This one's on Bring It On. It's inspired by the Tools by Phil Stutz and Barry Michaels. One of my favorite books ever. Check out the note and the interviews and all that good stuff. Bring It On. This is the first tool and my favorite tool. And in my interviews with Phil and Barry, I learned it's their favorite tool as well. This is how we deal with fear. Now, most people, when they experience fear or pain or anything uncomfortable, right? They're sitting here in their little comfort zone and they feel this fear right here, right? And what do they do? They feel it and they bounce back into their comfort zone. Ah. They want to do everything they possibly can to avoid that pain or that fear. What the Tools guys say is we need to do the exact opposite. We need to reverse our desire. Rather than the desire to avoid pain, we need to condition ourselves and train ourselves to say, bring it on. Bring on this fear. This fear, this little cloud of fear, is what separates me from my infinite potential. Infinite potential exists on the other side of our fear and our pain. Knowing that we want to reverse our desire and get excited about feeling fear because we know that's an opportunity for us to bust through it and experience a higher and deeper degree of our infinite potential. So the tool is basically this. Step one, when you feel fear or pain, you say to yourself, you actually shout it to yourself, bring it on. As loud as you can, silently inside your head, Bring it on, right? And then you say to yourself, I love pain. And they make the point that this isn't a masochistic idea. This is just the relationship that's healthy with fear and with pain. Knowing that it's connected to our infinite potential. We love it, right? The third thing we say is, as we move through this fear in our mind, energetically visualizing it is we say, pain sets me free. Pain sets me free. By moving through it, I enter my infinite potential and I tap into forward movement, forward momentum. This is a higher force. They say that every one of their tools connects us to a higher force. The higher force here is forward momentum, forward movement. Life moves forward, and we learn to lean into our fear to say, bring it on. I love pain. Pain sets me free. And then go do whatever needs to get done. There's an energy and a life force and a vitality that's created that is momentum. And it catalyzes some extraordinary things. I'm sure you've experienced that in your life. When you've stepped into something that you were afraid of, all of a sudden doors opened where there once were walls. As Joseph Campbell puts it. Bring it on. This is the first tool. I love it. It's transformed my life. Try it out the next time you're feeling any fear or pain. Lean into it via this three step process and take a step closer to your infinite potential. Hope you enjoyed. Look forward to sharing more soon. Have another awesome day. Bring it on. Hi, this is Brian. I hope you enjoyed that micro class. If so, I think you'll enjoy everything else we offer at BrianJohnson me. Two basic things one our free newsletter. It's called the Optimizer. Over 50,000 people start their day with it and they tell us it's pretty awesome. And 2 our optimal living Membership program. This is where I put all my best stuff. 10 bucks a month for a ton of wisdom. Two primary things in there philosopher's notes plus optimal living 101 classes. When you sign up, you'll get instant access to 250 philosopher's notes, which are basically six page PDFs and 20 minute MP3s where I capture my favorite big ideas from from great books. The PNTV episodes are kind of a mini version of all that goodness. You'll also get instant access to all my Optimal Living classes. This is where I take all the ideas we cover in the Philosopher's Notes and boil it down to the most practical stuff you can apply today. Classes include Confidence 101, Getting Stuff Done 101, Relationships 101 and Habits 101, et cetera. You'll also get access to what we call micro classes that I think you'll love. We aim to astonish, and we're blessed to have thousands of members telling us we're helping them change their lives and that this is the best 10 bucks they invest in themselves every month. Go to BrianJohnson ME membership to learn more. Thanks for your support and have an awesome day.










