One Coke = 1 Year of Sugar 😲: Be Nice to Your Energy Engines (Heroic +1 #1,951)
17 Dec 2025 · 5 min
A short podcast/Plus One by Brian Johnson (with Michael from Heroic) summarizing mitochondrial health advice from Robert Lustig and Casey Means. Core message: mitochondrial dysfunction underlies chronic disease and removing refined/added sugars, industrial seed oils, and refined grains—especially sugary drinks like Coca‑Cola—substantially improves energy and long‑term health. The episode urges testing dietary changes and offers Heroic resources for further learning.
Chapters
Hi, this is Brian. Welcome back to another heroic one. In our last one we took a quick look at some wisdom from Robert Lustig's book Metabolical. As you may recall, we talked about the little energy engines inside nearly every one of the non red blood cells inside our bodies. Add them all up and you get quadrillions of them. Lustig tells us that it's the health of those little guys that dictate how how great you feel today and how likely you are to get a chronic disease tomorrow. I repeat, chronic disease is mitochondrial dysfunction and mitochondrial dysfunction is chronic disease. They are one and the same. Now in our last plus one I followed that wisdom up by reminding you that the best way to take care of the quadrillions of little energy engines is to dominate your fundamentals, AKA optimize your eating, moving, sleeping, breathing and focusing. Then I dropped my go to anchor line as I encouraged you to dominate those fundies all day, every day, especially today. Now I happen to have a tab open on my Mac with the skeleton for another plus one I was working on and I figured now would be a good time to polish it up and share it. So let's do that. Quick context in addition to diabolical and outlive and change your diet, change your mind and forever strong. One of the other books I read on my energy, nutrition and longevity binge was a book called Good Energy By Casey Means, M.D. in that book she basically echoes Lustig's wisdom and tells us to optimize our mitochondrial functioning. She offers a ton of tips on how to go about doing that, but boils it down to doing three things. Nutrition wise quit eating refined added sugar, quit eating refined industrial vegetables and seed oils, and quit eating refined grains. Boom. Mitochondria optimized. Seriously, if you actually did that, you'd eliminate all ultra processed foods and I can assure you you'd feel considerably more heroically energized. Don't believe me? Test it. Now. That's not quite what I wanted to share. This is Dr. Means also tells us, and I quote her Consider this. When a kid drinks one bottle of Coke, they ingest as much added sugar as they might have had in an entire year if they were living 150 years years ago. And that's today's plus one. Think about that for a moment. One bottle of Coke equals an entire year of sugar 150 years ago. Do you think that's a wise idea? If you have any doubt, I can assure you that it's not. Spotlight on you. Are you and your kids drinking sugary drinks. If so, I can assure you that your mitochondria don't appreciate what that added sugar load is doing to their functioning. You may want to consider eliminating that. It might just change your life one little optimized energy engine at a time starting today.
What's up? This is Michael, President and Head Coach at Heroic. One quick note before we go. I just think it's so amazing that Brian keeps reading all these books and distilling them into more wisdom in less time. By the way, thank you Brian for continuing to read the books distill them for us. I love not having to read the book, just getting them more wisdom in less time through the plus ones of Philosopher's Notes. And if you're into this kind of thing, expressing the best version of yourself and using your greatest gifts make a positive impact on the world. Make sure you head to Heroic Us to check out all the other resources that we have available to you. You can download a bunch of free goodies including Philosopher's Notes, Master classes, and our scientifically proven Heroic app. You can also explore advanced resources to help you go next level, including live and virtual workshops, working one on one with a Heroic Performance coach, or even becoming a certified coach yourself as you master heroic performance, the fundamentals of Coaching Excellence, and Heroic Coaching prosperity. Again, head to Heroic Us to get the ancient wisdom, modern science and practical tools you need to activate your heroic potential and change the world together. And please do hit subscribe. Appreciate you have a fantastic day and see you again soon.
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