Philosopher's Note: Heroic Coach

Foreign welcome to the Philosopher's Note on Heroic Coach the Invitation Letter Activate your heroic potential and empower others to do the same by me. Brian Johnson, Heroic Press 2024. Let's go. As always, but for the first time, kicking off with a quote from me. Here we go. Heroic is a social training platform that integrates ancient wisdom, modern science and world class, scientifically validated behavioral design tools to help you show up as the best, most heroic version of yourself. We're also a history making, crowdfunded public benefit corporation committed to changing the world by running our business the way we think our heroes would with wisdom, self mastery, courage and love. We've served hundreds of thousands of people from every country around the world and over 10,000 people from over 100 countries have joined our Heroic Performance Coach Certification and Empowerment Program. Our Heroic Coaches are the force multipliers leading our movement and changing lives in their families, businesses and local communities. And that is why we are so fiercely committed to doing everything we can to serve you and and our growing community of Heroic Coaches to help you get heroically energized, heroically productive and heroically connected while empowering you to empower others to do the same. In this document, I will give you a quick look at what our 300 day heroic performance coach Certification and Empowerment Program is all about. End quote. That's Brian Johnson from Heroic the Invitation Letter welcome to the Philosopher's Note on our Heroic Coach Invitation Letter. Although people have told me I need to do a note on my own book when it comes out planning to do that, this is the first note I've done on my own work. We figured it would be fun to quickly capture the power of our Heroic Coach program in the context of a Philosopher's Note. So here we are. You can read the full Heroic Coach Letter. I've got a direct link in the PDF, but you can just go to Heroic US Coach to get both the full letter PDF and an MP3 of that full Coach invitation letter. Again, Heroic US Coach the letter is essentially an invitation to join our scientifically validated 300 day program to learn how to activate your heroic potential while learning how to empower others to do the same so we can change the world together. Starting with you and me and all of us today. In the letter I make the very important distinction that whether or not you think you are a coach, you are. We'll talk about this more in a moment. I redefine what it means to be a coach and let you know about the fact that half of the 10,000 plus people from 100 plus countries around the world who have gone through our program join Heroic Coach because they are already professional coaches or aspiring to become a coach while the other half of the people aren't professional coaches per se, but they are passionate about showing up as their best selves and helping others do the same, whether that's their kids and grandkids, colleagues and or broader communities. I also talk about who the program is for and I share a quick overview of what exactly the 300 day program is all about and why it has been so transformative for so many people. And I walk through the scientific research we did with Sonia Liebomirsky, author of the how of Happiness and the Myths of Happiness and one of her PhD students that established just how powerfully we help people change their lives, significantly increasing not just their levels of energy, productivity and connection, but also their sense of purpose, confidence, ability to meet life's challenges, get better nights of sleep, and even reach an ideal weight many hadn't seen in decades. Know this. The results of the program were so profound that Sonia told me that if she hadn't done the research herself, she would have thought the data was fake. But before we talk about any of that, let's start by redefining the ultimate heroic quest, which is our first big idea. The ultimate Quest. You're on it. Quote have you seen the documentary Finding Joe? It's all about Joseph Campbell and the modern hero's journey. I happen to be in the movie with great teachers and exemplars including Deepak Chopra, Sir Ken Robinson, Tony Hawk, and Laird Hamilton. If you haven't seen it yet, you can watch the trailer. We got a link to it and you can watch the full movie for free on YouTube. Just search YouTube. Finding Joe free as you may know, the basic arc of the hero's journey goes like this. The hero that would be you and me. And all of us gets a call to adventure. We realize that our current lives aren't quite what we know they could be. There's a nagging feeling that we're not quite doing what we're here to do. Now we either answer that call and begin our heroic quest, or we ignore the call and suffer. So let's say we answer the call. Then what happens? Then we meet a heroic guide and some heroic buddies who help us on our heroic quest. Then we battle the metaphorical dragons and win or learn and win or learn some more before we finally conquer that quest's challenges. And then it's time for the ultimate and most important Part of the journey. It's time for us to return back to our normal world with the treasures we've discovered. The ultimate treasure of course, is our transformed consciousness. That is is the gift we give to the world. End quote. Now that's from the first section of the letter in which we take a quick look at the basic elements of every hero's journey. Right after that passage, I share some examples. Then we talk about the ultimate quest. For all of us know this. All heroes journeys follow that basic arc. Think of Harry Potter, he got Dumbledore as his heroic guide and Hermione and Ron as his heroic buddies. Or how about Frodo? He got Gandalf and his buddies in the Fellowship of the Ring. Or what about Katniss Everdeen and her Hunger Games? She got Haymitch Abernathy as her guide and buddied up with her crew. Here's where Heroic and Heroic Coach comes in. You know what happened after Harry Potter and his friends successfully completed the first few cycles of their heroic quest? Well, I'll tell you what happened. They became guides to their fellow students at Hogwarts and taught them how to conquer their dragons. And that is how they together won the battle between vice and virtue in their fictional world. In other words, they became heroic coaches. And that is what our Heroic Coach program is all about. We will help you answer the call to adventure. We will help you conquer your dragons and fulfill your potential so you can help others do the same. And that is precisely how we will change the world together. One person at a time. Starting with you and me and all of us today. And if that sounds like a good time, I'd be honored to be one of your guides as you take the next steps on your heroic quest. Yes, I've been working on the Dumbledore Gandalf beard and I'm dominating the Professor Xavier hairstyle. Next big idea. Heroic Coach. Who's it for? Quote. Since launching our inaugural class in early 2019, we've had over 10,000 people from over 115 countries around the world go through our Heroic Coach program. Now what I always find fascinating is that almost exactly half of those who go through the program are professional coaches who want to take their practice to the next level, or individuals who plan to become coaches, While the other half simply want to use the program to become the best versions of themselves in service to the world. Now, as we already briefly discussed, Heroic Coach isn't just for coaches. We think of the two groups we serve like this. First we have the masters. Then we have the Coaches the Heroic Masters are individuals who want to live their most heroic lives by mastering themselves and the heroic perspective while integrating the wisdom gained from the program into their various leadership roles. From entrepreneurs, CEOs, professional athletes, venture capitalists, military leaders and HR executives, to therapists, addiction counselors, school principals, yoga teachers and world class moms, then we have the coaches. Now heroic Coaches are individuals who want to live their most heroic lives by mastering themselves and the heroic perspective while integrating the wisdom gained from the program into their new or existing coaching practice. Our program serves both of those groups and from my perspective, the most important thing we help everyone do to boost their professional success, whether that's the CEO or the coach, is to become a radiant exemplar, AKA the best version of themselves. And the fact is, we are all coaches. At the very least, we have one client ourselves. Much more likely, we find ourselves in the role of informal coach a lot more often than we may realize. Whether that's in conversations with our kids or our colleagues, there are always opportunities to help bring out the best in those around us. And for those individuals looking to create a coaching business and or to take their practice to the next level, we we have bonus coach training content in which we share best practices and offer additional resources, including interactive sessions with established, successful coaches. You can check out hundreds of testimonials linked in the PDF to see how our program has served both Masters and coaches. For now, here are a couple of my favorites. First from a coach, then from a master. Barb Ostrander, a Human Potential Coach and Certified Functional Medicine coach, says, and I quote her I already had two coaching certifications, but Heroic Coach was indisputably the most valuable I have taken. Executive Ken Stites, who is the president of EcoWater, says, and I quote, ken, it has been life changing. I've created an energy I have not had in 20 years. I've lost 12 pounds in the past three months and I'm about five pounds. For my ideal weight, I could go on and on. I would highly recommend going through the Heroic Coach program. Even if you are a busy executive, you will learn how to have energized tranquility, have more energy, optimize your weight, sleep better, cuss less, be more, present with others, use your smartphone and email less and enjoy life and others much more than you do now. It has been amazing. End quote. Thank you Ken. Thank you Barb. Next big idea Science says I quote, as you know, if you've been following along, I'm all about integrating ancient wisdom and modern Science. I want to know what all the wisdom traditions across cultures and time have to say about optimizing. And I want to know what research says works. So before we launched our inaugural Heroic Coach class with a thousand people from 50 plus countries in 2019, we reached out to one of my friends and favorite positive psychologists, Sonia Lybomirsky. Sonia is the author of the how of Happiness and the Myths of Happiness. We we asked her for help in scientifically validating the effectiveness of our Heroic protocol or not if it isn't effective. We worked with Sonya and one of her top PhD students to test whether or not our protocol works. We did a before and after measure, basically checking in on where people were before day one of our program and then where they were on day 300 on a broad range of areas we hoped to help people optimize. For example, could we boost confidence in the face of challenges while deepening connections with loved ones and increasing productivity at work? Could we also help people create better habits, eating better, exercising more, sleeping deeper, managing their tech usage better, along with all the other stuff we know we could be doing but often fail to do? And if we could do that, would that lead to measurable gains in our heroic big three of energy, work and love and overall well being? We rolled up our sleeves and got to work creating the scientific surveys we'd need. We got all the before data we needed. Fast Forward to day 300. All the data is in. We, of course, eagerly anticipated the results. And based on the hundreds and hundreds of testimonials we received, we've got a link to check those out during and after the program. We knew qualitatively that the program was working. The question was, what would the quantitative data show? In the words of our research lead, the effects were, and I quote him, massively positive. End quote. So one of the things I am most proud of in my work life is this empirical data that shows just how transformatively powerful our Heroic Coach program is for our participants. Frankly, I wasn't surprised we got those quantified results for two reasons. At the time we did the study with Heroic Coach Class 1, we had received hundreds of testimonials, so we knew it was working qualitatively. We have been blessed to receive thousands of notes. After doing 14 more coach cohorts since our launch four years ago. We've got a link to check out a small sample of that as well. And number two, nearly every single thing we teach is grounded in scientifically validated practices and that simply prove universal truths echoed by all ancient wisdom traditions across all cultures and time. And frankly, a lot of what we teach is stuff you already know. The challenge is always going to be moving from theory to practice to mastery. And again, I'm proud of just how powerfully we can help our coaches do that. Check out the letter for the full breakdown of the positive effects we saw on everything from eating stress like an energy bar to to eating healthier energy bars and losing weight for now. One more line from our research team for the geeks among us. Our research lead told us, and I quote him again, the effect sizes were huge. Two exclamation points. They were all around Pearson correlations of point 6, Cohen's DS of 1.7, which he says is unheard of. End quote. All of which leads us to the next and final big idea. The 300 day program. Quote the Heroic Performance Coach Certification and Empowerment Training program is 10 months long. Technically, it's 300 days long. Yes, that's a nod to our ancient Spartan heroes. The program is of course grounded in our heroic content, Philosopher's Notes, Heroic Ones and Optimal Living 101 classes. But what makes the program so powerful is the Mastery Series. Imagine me distilling the absolute best Wisdom from the 600 philosopher's notes and 1500 plus heroic ones and 50 optimal living 101 classes into one super practical curriculum to help you fundamentally and permanently change your life. That is what the Mastery Series is all about. It's the cornerstone of all of our work together in our Heroic Coach program. There are seven modules to the program. Here's the somewhat quick overview again, as you know, if you've been following along, I've spent half of the last 25 years as a founder CEO and the other as a philosopher lover of wisdom. As a Founder CEO, I built and sold two social platforms before Facebook and made history with Heroic as the first company to ever raise $5 million via the new crowdfunding regulations. As a philosopher, I've read a lot of books and created over 650 philosopher's notes. One on those great books along with 50 hour long optimal living one on one classes on everything from finding your purpose, increasing your productivity, optimizing your weight, conquering depression, and creating loving relationships. And I've created over 1500 short form daily Heroic ones. Now with the Mastery Series that is the foundation of our Heroic Coach program, we integrate all that ancient wisdom and modern science into a world class, scientifically validated program that helps you show up as the best, most heroic version of yourself while again helping others do the same. There are seven core modules in our Mastery series. Check out the full PDF +MP3 for the overview. And check out this video I linked to in this Note for the introduction to the program in which I walk through the program. This is the video to watch to see if the program is for you. You can also go to Heroic Us Coach and you'll find that near the top. Now here's the short story. First, you need to answer the call. All caps. You've got to pay attention to that little voice inside your head telling you you're capable of a lot more nothing, and I mean nothing. Heroic happens until you quit ignoring that call to adventure and decide to step up and fulfill your destiny. Check out that video I just referenced for a quick trip to heaven and hell to help you wake up to the fact that this is not a dress rehearsal. Now, once you've decided you're all in on giving us all you've got in this one precious life of yours, you've got to know the ultimate game of life. It's not what we've been seduced to think. Aristotle and Martin Seligman as proxies for ancient wisdom and modern science respectively, give us the one word answer for the ultimate purpose of life. Note getting this is life changing and once you know the ultimate game, we talk about how to play it well. Here's rule number one of a noble heroic life. It's supposed to be challenging. All caps Again, your story about why things should be easy is arguably the biggest obstacle to your happiness and to fulfilling your potential. We teach you how to eat obstacles like energy bars and forge antifragile confidence, getting stronger with every challenge you face. Note getting this is also life changing. Then we simplify self development by focusing on what we call the big three of energy, work and love. Get those right and you're at least 80 to 90% there. Then we teach you how to make today a masterpiece and how to apply the art and science of habit creation to to install and delete habits that will change your life. Then we teach you how to dominate the fundamentals eating, moving, sleeping, breathing, focusing, celebrating and prospering before reminding you that today is the day to move from theory to practice if you want to attain mastery while fundamentally and permanently changing your life so you can help others do the same. And that, my dear friend and prospective Heroic Coach, is a very quick look at what our certification and empowerment program is all about. Again, check out the PDF and MP3 of the full letter. We've got links yet again or go to Heroic Us Coach for now to wrap it up, know that we are committed to helping you do these three things if you decide to join Heroic Coach. Number one, we will help you activate your heroic potential. Number two, we will help you help your clients and colleagues and kids and whoever else you want to empower and activate their heroic potential. And three we will help you activate the heroic potential of your coaching business in which you get paid to do one and two. If that's your calling, think Heroic Coach Business in a Box. If you feel inspired to join our heroic movement to help us change the world, we'd be deeply honored to welcome you to our Coach program. Day one all in. Let's go hero. P.S. margaret Mead tells us, never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. We'll enjoy some great quotes from the sidebar in a moment, but if you enjoyed this note, I think you'll also enjoy the notes on Aristotle's Ethics, Martin Seligman's Flourish, Phil Stutz's the Tools in Coming Alive, Cal Newport's Deep Work, James Clear's Atomic Habits, and James and Susie Pawelski's Happy Together. Those books are the core of everything we do together. And now the quotes from the sidebar are kind words from individuals who have gone through our program and or commenting on them. Phil Stutts, My beloved coach and spiritual father who's also the best selling author and creator of the Tools featured in the Netflix documentary by Jonah Hill and Joaquin Phoenix called Stutz. If you haven't checked that out yet, check it out. Netflix Stutz Phil tells us, commit to this training and you will gain the ability to transmute your biggest problems, your darkest days into unstoppable courage, endless enthusiasm, and an unshakable faith in the future. This program will change your life and if enough of us commit, it will change the world. Brandon Geier, seven year Major League Baseball player, creator of Major League Mindset and the mental strength coach for the Los Angeles Angels, tells us with full confidence, I can say that right now I am the best version of myself that I've ever been. All for one reason. The Heroic Coach program. It has truly been life changing. Higher highs and higher lows. That's what this program has done for me and I know that it can and will do the same for everyone else. Tara Lorigan, the CEO of her business, says Heroic Coach with was a huge transformation for me. Across my whole life. I am now consistently confident I am clear in my thinking, I am focused on the most important stuff and I'm getting it all done without the stress. Jeff Everidge, president of Trident and former Navy seal, says the Heroic Coach program is outstanding and I recommend it regardless of your plan to become a coach or simply master the material. I've read countless great books, many twice and still only implement 25% of the wisdom into habits. Brian Johnson integrates everything I've read and more into a coherent whole and then recurrently hits you with the wisdom until it all sinks in. This program is a no brainer. Ian Stackew, coaching lead at a large software company, says the program kicked my butt in a good way. Being an experienced coach, I thought Heroic Coach would be a nice addition to my coach resources but not rock my world kind of thing. Instead, I found that I'm being rocked at a very foundational level. Entrepreneur Ron Reich says, I've been studying and practicing personal development for over 20 years and heroic Coach is by far the best program I've ever participated in. Gwen Brehm, an integrative psychotherapist, says, if you're interested in taking your life to the next level in reaching for the stars, this is the program for you. Then we've got Sean Casey, 12 year major league Baseball player and a Major League Baseball Network analyst, philanthropist and father to four grade kids. He says, throughout my 12 year career in Major League Baseball, I was always on the hunt for mental tools that could give me an edge on my competition. I've experienced plenty of coaching programs over the years, but not a single one comes close to what Heroic Coach has to offer. The program has transformed my life by teaching us to take our energy, work and love to the next level. This program helps us all become the very best versions of ourselves as a coach and as a man. I'll forever be grateful for the knowledge and insights. So if you're ready to become the best possible version of yourself as a coach, parent, spouse, co worker or in any other role, then I encourage you to take a chance on Heroic Coach. Trust me, it's the best decision you'll ever make. Grand slam. And finally we've got Nigel Brown John, a software executive who says I am more self aware, my spirit is stronger, I am more consistent, by far the best self development or life coaching investment I have ever made at any price. There you go. There's a quick look at Heroic Coach. Activate your heroic potential and empower others to do the same. I hope you enjoyed and if you're feeling it, would like to go deeper with us. Heroic us, Coach. We'd be honored to have you join us. And I am all in serving you as profoundly as we possibly can. If you haven't noticed, Go out. Make today another awesome day. Look forward to sharing more with you soon. See ya. We hope you enjoyed that philosopher's note. Go to Heroic Us to download more.