Brian Johnson presents a short Areté+1 micro-chapter from his book Activate Your Heroic Potential (12th in the series). He contrasts two approaches to beginning practice—'going through the motions' versus 'going for mastery'—and urges readers to commit fully to growth. The clip closes with publication and preorder details for the book (ship date, incentives, and bulk-order bonuses).
Chapters
Hi, this is Brian. Welcome back to another arete plus 1 degree micro chapter from my new book, Activate your heroic potential. We're having fun going through the initial series of micro chapters. We've covered 11. This is the 12th micro chapter. Then we're going to kind of bounce around, find some of my favorite ideas across this seven objectives. I hope you're enjoying this series and I hope you enjoy the book if you decide to get it. But let's get to work. The Dojo Decision Going for Mastery versus through the Motions Imagine walking into a dojo. You're going to study a martial art. This is your very first day studying this art. Now, you might already have a dozen black belts and other martial arts, or this might be your very first time ever in a dojo. Either way is great. And either way you start in this school with the white belt. So here's the question. As you look around the dojo and feel the energy of the place, are you there going through the motions or are you there going for mastery? That may not sound like a big distinction, but it is. If you're satisfied with yourself for simply getting off the couch and showing up and plan to kind of sort of go through the motions of the class, then you're going to show up with a very different energy than the version of you that's going for mastery. If you know that you want to be a black belt in X years, you're all in. You're not just kind of sort of going through the motions. You're using every single moment of that class to get a little better. You're paying attention, standing up tall and giving your best moment to moment to moment. So as we begin our journey together, I ask you, are you planning to just go through the motions by simply reading yet another self development book? Or are you sitting up nice and tall with a fierce look in your eye as you commit to going all in to give the world all you've got? Of course, either answer is technically fine, and if you and I may not be on quite the same page and or you may not feel inspired to read, really commit to going all in with me on this journey. Which of course is more than just fun. But let's not kid ourselves. This isn't a dress rehearsal. It's time to wake up and give the world all we've got. It's time to quit going through the motions of our lives, mindlessly scrolling through social media feeds and doing what everyone else is doing. It's time to stand up, put the smartphones down and high five our inner souls as we activate our heroic potential and give the world all we've got. When? How about today? I hope you enjoyed that Arete one Degree from my new book, Arete Activate youe Heroic Potential. The book will be shipped on November 14th right before black Friday in time to make it the perfect holiday gift perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book, and even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced Hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt, and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and and a year's worth of Heroic 4 Free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th and you'll get a personal voice memo thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book of course you can order the book on Amazon, Barnes and Noble Independent bookstores will be everywhere. You can buy a book, Hudson's airport stores, etc. And let us know of course when you've done that and purchased a copy or three or ten or more if you feel inspired to do so. At Heroic Us Book I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your life.
