Brian Johnson (Heroic +1 #1,348) explains his daily practice of recommitting to a personal "sacred vow" he wrote when founding Heroic Public Benefit Corporation. He recounts founding the company on election night 2020, an historic crowdfunding raise (March 23, 2021) of $5 million supported by 2,432 founding investors from 75 countries, and reads his vow verbatim — a commitment to honor investors, practice his philosophy, and pursue the mission to "change the world, one person at a time." He encourages viewers to draft and commit to their own sacred vows and to identify their top three work targets.
Questions this video answers
March 23, 2021.
2,432 heroic founding investors.
75 countries.
$5 million.
November 29, 2022.
Chapters
Hi, this is Brian. Welcome back to another heroic plus one. In our last one, we talked about my top three work targets as I encouraged you to get clarity on and then commit to and hit your top three targets. These are my top three work targets. One, recommit to my sacred vow. Number two, do my number one win and number three shutdown complete. What I ask again, are your top three winners, work targets number one, number two, and number three. Today I want to chat a little more about my number one work target, recommitting to my sacred vow. I have done this every day for over a year and a half. It has been incredibly powerful thing for me, and I've been told by many people that it's inspired them to create their own sacred vow. So let's chat a little more about it today. But first, a little more context, as you know, if you've been following along. On election night 2020, I founded Heroic Public Benefit Corporation. And a couple days later, I learned that the crowdfunding regulations were changing such that startups like ours could go from raising a max of 1 million via the existing regulations to raising a max of $5 million of capital via those crowdfunding regulations. Now, it was one of those moments in my life when I didn't think we could do it. I knew we would be the very first company to ever raise 5 million via the new regulations. Of course, all that's nice and warm and fuzzy, and then we had to actually do it. And long story a little shorter, we did. On March 23, 2021, with the support of 2,432 heroic founding investors from 75 countries around the world, we made history as the very first company to raise 5 million via those new regulations. Now, before it all became official, I had to electronically sign some documents. And before I did that, I went on a walk on our property, reflecting on the magnitude of the commitment I was making to our community. It felt like I was making a lifetime commitment to our investors that was nearly on par with the commitment I made to Alexandra when we got married. So I decided that I should make a sacred vow, and this is what I wrote. I, Brian Johnson, absolutely and fiercely commit to honoring your investment in me and in heroic by doing my best to make you proud to be a part of our movement. I hereby make a sacred vow to you and to everyone else in our community to honor my fundamentals and to practice my philosophy. Of course, I will not be perfect, and I cannot promise any particular outcomes, and I will certainly make mistakes. But I promise you that I will show up day in and day out and do everything in my power to fulfill our mission. To change the world, one person at a time. Together. Starting with you and me today. Then I said, with love, wisdom, self mastery and courage. I say, heroes unite. And that's the vow I reread and recommit to every single morning. Again, ultimately, this plus one has nothing to do with me. It's about you. The question is, is there a sacred vow that you and your Daimon would like to draft? Perhaps we can spend a moment or three thinking about that right now. What do you got? Target swipe. All in. Let's go. Here's to our sacred vows.
