Want to make 2022 the greatest year of your life?

Hey guys, what's up? This is Bry. I am coming at you live from the new Heroic Studio. It has been an awesome few weeks. I've got a special offer I'm excited to share with you today as you may have caught. We unlocked Optimize. We made the premium membership free again. It used to be 250 lifetime, a hundred dollars a year. It's now free. We've had a hundred thousand people sign up in the first like less than 70 days and we're just getting going. It's been unbelievably inspiring to see so many people join. Welcome to everyone who's watching this who has already joined. If you haven't joined yet, what are you waiting for? Cruise on over. Optimize. Stop me. Optimize every aspect of your life. More wisdom in less time. No strings attached. Let's go. You know, we've got 30 different categories here. Ancient wisdom, modern science, mental toughness. I've kind of scrolled through here before, but we've got the philosopher's notes, the mini distillations of these books. So 600 books distilled into six page PDFs, 20 minute MP3s across these categories. We've got 101 classes, we've got plus ones. But what I want to tell you about today is I distill all of that wisdom into a 300 day program that has been scientifically proven to change lives. We'll talk about that more in a moment. It used to be $1,000. 3,500 people from 95 countries have signed up. At that rate, it is now $300 again. We unlocked Optimize made it free as part of my new business, Heroic. Optimize Unlocked equals heroic catalyzed again. 100,000 people and optimize. We're so excited about that. We couldn't make Coach free, but we took it from $1,000, which we've already been told was, you know, a low price relative to what comparable programs go for. And we made it $300. And you can bring a friend. So the next class starts January 3rd. So I'm not one to say, oh, you know, time sensitive or whatever, but this one is time sensitive. The next cohort, our eighth cohort, starts January 3rd. We're not sure if we're going to keep the $300 price point beyond that. So if you've been thinking about the optimized coach program or mastery series, now's the time. If you want to learn more about it, cruise on over to Optimize. Me Coach and you can learn more. The idea is let's make 2022 the greatest year of our lives. We have faced historically significant challenges over the last two years. Let's alchemize all of that into making 2022 literally the greatest year of our life. So on this page, I talk about what the program is all about. We've got a short story and then we've got a longer story. You can check out the details. I'll give you a quick overview. Now, first, again, this program is the distillation of my life's work. All of this stuff, all the notes, all the 101s, all the plus ones, one 300 day program that Sonia Lybomersky, who's one of the authors we feature, leading, well being researcher out of the UC system. We cover her books on the how of happiness and the myths of happiness. She ran a study on our program to see does it work or not. Now we have hundreds of testimonials from the thousands of people. This is actually from the first thousand who went through the program. Hundreds of testimonials from people telling us how much it has changed their lives. So qualitatively, we knew it was working, but the question was, would it work quantitatively? She said, and I paraphrase, if she hadn't done the research herself, she would have thought the data was fake because the results were so positive. So we'll talk more about that, and I do on this page, but just thrilled about it. Thrilled about the fact that we've reduced the price from $1,000 to $300 for the next class, which starts January 3rd. Cruise on, over. Let's go. The longer story includes addressing who the program is for. So we call it Optimize Coach, but it really could be called the Optimize Menu Mastery series as well. We went with Coach because it is a coach certification program. Many people go through it to get certified as a coach. Either an existing coach that wants to go to the next level and be challenged by our approach, or a new coach who wants to get certified and go out and coach with our approach. But that's 50% of the people who go through the program. It's almost exactly 50% coaches and 50% what we call masters, individuals who want to be the best, most heroic version of themselves by mastering themselves in the optimized perspective, who come from a ton of different roles, whether it's, you know, entrepreneurs or CEOs or venture capitalists. We have military leaders, HR executives, therapists, school principals, yoga teachers, world Class moms, a really broad range of optimizers from around the world who come in and they just want to use it as a program to move from theory to practice to mastery. You can check out some testimonials from both groups, the coaches and the masters. So a couple of coach comments here that I just love. One woman, Barb. Thank you. Barb says that she already had two coaching certifications, but she says this course is indisputably the most valuable I've taken for me personally and for the people I work with. Ian says that, you know, thank you for the incredible program. It really kicked my butt. He says, in a good way. I gotta admit, being a pretty experienced and I think a pretty decent coach, I thought optimized coach would be a nice addition to my coach resources, but not rock my world kind of thing. He said that instead he found that he's been rocked at a very fundamental level and have noticed meaningful shifts in his life and coaching. We have similar comments from the master students again, you know, Chief Technology Officer, a recruiter, a CEO, an artist, etc. You can watch some videos from our graduates. This video in particular by Wende moves me every time I watch it. Wende was contemplating ending her life and she shares her story in this video before she found the optimized Coach and Mastery Series program. Then she talks about how she transformed her life and found a deeper reason for living. And it's been amazing to see the full spectrum of experience at which we meet people from Wendy, who's experiencing, you know, incredible pain psychologically, to individuals. A new dear friend of mine who went through the program is a former Major League baseball player who was already at a very, very, very elite level in his craft and went to the next level with some distinctions that he made in our program. Here's another video by a mom and a daughter that went through the program together. We have a lot of family members, whether it's couples or parents and kids that go together through the program, which is always inspiring. We've got more details on the science. So one of the most powerful things is that the science shows. We've got a little graphic here that the most important thing we can do. If you look at ancient wisdom in modern science, everyone says, these great teachers, that the ultimate purpose, meaning game of life, is to express the best version of yourself more and more consistently. So this is the number one metric that we wanted to measure. How often do you feel connected to the best version of yourself? At the beginning of our program, only 29% of our participants said they felt connected to the best version of themselves at the end. 93% could say that. We also know that their confidence levels went up, their energy levels went up, as their eating, moving and sleeping got optimized. We're really, really focused on the fundamentals and helping you craft your daily protocols to show up most powerfully. So we talk about the before and after science. 29%, as I said, felt connected to their best selves at the beginning, 93% at the end, 37% felt calm and confident and present most of the time. 88% could say that at the end of our program, 58% felt they could handle any challenge life presents. 90%. At the end of the program, we talk about again the fact that it starts January 3rd. So if you're feeling it, now is the time to learn more and sign up, etc. And bring a friend. And then we talk more about what the program actually entails, the content. How do we get those results? We have seven modules plus an introduction. The first module is that ancient wisdom, modern science, you got to know the game you're playing. Society has seduced us to play the wrong game, which is why we're facing not just recovering from a global pandemic of COVID 19, we've got global pandemics of anxiety, depression, chronic diseases like diabetes, cancer, political polarization, environmental degradation. We're playing the wrong game. It is not a measure of health. Krishna Murti says, to be well adjusted to a profoundly sick society, we've got to play a new game. We talk about that in module one. That can change your life right there. We've gotten a ton of feedback on that. And again, this is why I tattooed my body with arete, because it basically is the distillation of ancient wisdom and modern science. If you are capable of doing this in any given moment and being this, and you are actually being this, you are not being the best version of yourself. And there's a gap. It's in that gap that regret, anxiety, disillusionment, depression exists. Close the gap and there's no room for that stuff. You feel what the ancient Greeks called eudaimonia. A good soul. It's difficult to translate that word into English, but a deep sense of joy and purpose and meaning in your life. In the midst of challenges, which is module two, we got to eat challenges like an energy bar. We got to study hero ology. In this section, I talk about Finding Joe the movie. If you haven't watched that yet, google that finding Joe YouTube. You can watch it for free. It's a documentary on Joseph Campbell and the modern hero's journey. I happen to be in it alongside Deepak Chopra, Laird Hamilton, Tony Hawk, Sir Ken Robinson, Robin Sharma, some other great teachers. And this program, in many ways, is the distillation of that wisdom on the hero's journey. That's module two. Module three is the big three. So I think we need to simplify. Self help. Three things we need to think about. Energy, work and love. Energy, work and love. You want to get those three things right. You're more than 80% there. Will help you do that. When today. Today's the day. Sees the day. Carpe diem. We're going to teach you how to create a protocol to help you be that best version of yourself more and more consistently. That's a fun module. Then we move into self mastery. Module 5. Algorithms. The art and science of behavioral change. We're going to learn about using your willpower wisely to install habits that run on autopilot via algorithms so you can install and delete habits that will become a ninja at installing the good habits, getting rid of the bad habits so you can fundamentally and permanently change your life. I don't want to get you fired up for an hour or a weekend or a month. I want to help you fundamentally and permanently change your life. You can only do that by cultivating self mastery and the next module dominating the fundamentals. But this is actually worth thinking about. What's one habit that you know you could install that if you installed it, A positive habit would most fundamentally change your life. Think about that right now. What's the one thing you know you could be doing that if you started doing it consistently in 2022, would literally fundamentally change your life. I want to help you install that. And then what's the number one thing you could delete that if you deleted it? That Kryptonite, perhaps. The addictive behavior. We've all got it on a spectrum from not so, you know, significant to not so subtle, you know, almost catastrophically bad. Perfect. We've all got different things that need to go. What's yours? What if you could delete that thing once and for all? You've struggled with it perhaps for months or years or even decades. What if we can help you install that one habit? Delete the other habit. Because that's what our community has told us we've been able to do again and again and again. You got to do the work, obviously, but we know we can help you do that, which is why I'M so excited about this program and so proud of all these notes here. Again, check it out. You'll see other people in their words, talk about what they've done. Here's just a random one. Carl Blackburn, retired doctor. It's helped him organize his priorities for health. He's lost 40 pounds, his work. He finished his first draft of a novel and acquired a great mental attitude at 80 years old. Adam, teacher, coach, advisor, leader, optimized coach helped him operationalize the wisdom he's been learning and turn it into practices that have had a profound effect on my life. It's hard to adequately describe it. Bless you, Adam. We got to master ourselves, then we got to dominate the fundamentals. You want to see how tall a building is going to be? Look at how deeply they're digging the foundation. Eating, moving, sleeping, breathing, focusing, prospering, celebrating. These are our fundamentals. They get those right. Eating, moving, moving, sleeping, breathing, focusing, celebrating and prospering. Seven fundamentals. We're going to help you move from theory to practice to mastery on each of those, such that you can become that optimist. Best version of you optimize is from the Latin optimist, which means the best. So what we want to help you do is become the best version of yourself again, not once in a while, but more and more consistently. It's time to practice our philosophy. Those are the seven modules in addition to the mastery series. I teach the theory, by the way, and our head coach, Michael helps with the practice. We've got tons of worksheets to help you, you know, think about, reflect on all these different ideas and make it more concrete in your life. Then I join our coach, community and mastery students twice a month for live coaching, one on one in a group environment. Michael, also our head coach, does it. You'll get to know him if you join our program. And my wife Alexandra shares her perspective as well. So there you go. We've already talked about the fact that used to be a thousand bucks. It's now 300 bucks and you can bring a friend. Next class starts January 3rd. If you're feeling it, now's the time. Let's go all in again. We've unlocked Optimize with what used to be a premium offering is now free. Optimize every aspect of your life. You want to come and say, hi, Emerson, my son just cruised into the studio. Optimize every aspect of your life, including your parenting, with more wisdom and less time on the free side. Join the optimize Coach program such that you can go to the next level. Beyond that. You want to say hi, buddy? Hi. Hi. Your pants are wet. What'd you just do? Went to Earth native. You went to earth native. You went to his nature school. Got all muddy and dirty. All right, buddy. See you in a bit. That's all I got today. Optimize me. Optimize me. Coach. Would be honored to part would be honored to be part of your life in whatever capacity is right for you. Again, arete equals heroic. And there we've got 51. 2051 heroic. The ultimate target. The target at which I am aiming every single ounce of my life force for the next, God willing, 30 plus years. Can we help create a world in which 51% of the world's population is flourishing by the year 2051? I'm all in. Yeah. Let's go check it out. Join us if you're feeling so inspired. Let's go change the world 1% of time together. Starting with you and me and Emerson and all of us today. See you. Have a great day.