You Are the Hero: We've Been Waiting For (Areté +1 #011)

Hi, this is Brian. Welcome back to another arete plus 1 degree micro chapter from my new book, Activate youe Heroic Potential. We're going through a series of my favorite ideas. We've just covered the first 10 micro chapters in order. This is the 11th. Then we're going to explore some of my favorites across those seven objectives we talked about in the last little plus one degree. Let's get to work. You are the hero we've been waiting for. As you may have noticed, we're already well into the first objective. Before we continue, I'd like to ask you a quick question. Do you happen to know what the word hero literally means? No. I didn't either until I read Christopher McDougall's great book, Natural Born Heroes. It's another ancient Greek word, etymologically the word hero. It doesn't mean killer of bad guys or tough guy or anything like that. It means protector. A hero has strength for two. And very importantly, a hero is willing to do the hard work to have that strength for two. And do you know what the secret weapon of the ancient hero was? Love. It's love that fuels our commitment to do that hard work to have that strength for two. It's love that gives us the courage to be willing to act in the presence of fear. It's love that gives us the discipline to do what needs to get done, whether we feel like it or not. And if you haven't noticed, our world needs heroes today more than ever before. We have pandemic levels of anxiety and depression and diabetes and cancer and political polarization and social injustice and environmental degradation. And the only possible way we are going to meet those historically significant challenges and create a more noble and virtuous world for ourselves and for our kids and for their kids, is if each of us steps up and starts showing up as the best, most heroic versions of ourselves. To put it directly, you are the hero we've been waiting for. We just need you to step up and start acting like it. It's time to activate your heroic potential. I hope you enjoyed that, Arete one degree from my new book, Arete Activate youe Heroic Potential. The book will be shipped on November 14, right before Black Friday. In time to make it the perfect holiday gift, perhaps. I wanted to let you know that we have some special giveaways if you think you might like to pre order the book. And even more goodies if you think you might want to give the book away this holiday season. Here's the deal. Pre order one copy and get a free advanced reader copy of the ebook today. Pre order three copies and get a free advanced copy of the ebook and the audiobook and a limited edition Arete Coin that we'll send to you. Pre order 10 copies of the book. Bless you and get all of that plus an autographed advanced hardcover reader copy sent to you immediately inside the fancy Arete VIP box, which is packed with other goodies including this Arete T shirt, a Heroic t shirt and 10 free annual heroic memberships for your gift recipients. You'd be able to give them a book and a year's worth of Heroic 4 Free. If you pre order 25 copies, you'll get all that plus a free ticket to our launch event party in Austin November 10th through 12th, and you'll get a personal voice memo thank you and a high five from me if you're feeling inspired to order over 50 copies of the book. We've been blessed to have a lot of CEOs and corporations do that. We'll give you a huge discount. Just let us know all of this. You can learn more about at Heroic U.S. book Heroic U.S. book. Of course you can order the book on Amazon, Barnes and Noble, Independent bookstores will be everywhere. You can buy a book, Hudson's Airport stores, et cetera. And let us know of course, when you've done that and purchased a copy or three or ten or more if you feel inspired to do so at Heroic Us Book. I appreciate you and I hope you love the book. I'm super excited about it, super proud of it, and I hope it helps you and your families transform your lives.