James HotsonCo-founder at Katara AI | Built 3x companies worth +$100M | 2x Exits to Constant Contact & Gladly | Former professional IRONMAN 6x ag podiums and Kona 3x

Being a Good Business Partner | James Hotson, Head of Partnerships, ReSci

Name: Being a Good Business Partner | James Hotson, Head of Partnerships, ReSci
Uploaded: 2020-10-19T11:26:39+00:00
Duration: 52 s
Channel: James Hotson
Description: A short YouTube interview (Oct 19, 2020) with James Hotson, Head of Partnerships at ReSci, discussing practical strategies for being a good business…

19 Oct 2020 · 1 min

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A short YouTube interview (Oct 19, 2020) with James Hotson, Head of Partnerships at ReSci, discussing practical strategies for being a good business partner. Key points: build supporting systems (partner directory, shared leads), maintain relationships through co-marketing, case studies, and events, and adapt to remote engagement by using online tools like Zoom when in-person conferences are unavailable.

Chapters

I think it comes around with building a lot of the right systems in place. You know, like you mentioned building a relationship with the head of partnerships at the agency or making sure that if they are selling a deal themselves, how can we help? How can we be supportive of them? So building out things like a partner directory for our team to send them leads becomes really important. You know, maintaining the relationship with, you know, co marketing, case studies, events. Any way we can support them. I'm always available if they need help, which we try to do pretty nicely.
Yeah, and we are no longer having any kind of conferences or events, you know, which used to be a very easy way to gather partners and motivate them and build rapport and all that. So now you have to do everything online.
Yes, we do. So I spend a lot of my day on Zoom making sure that they are doing well.