AI agents and workflow templates are commoditized, so selling them cheap won't work. Instead of pitching a LinkedIn bot, pitch qualified leads without ad spend. Sell solutions tied to concrete business outcomes, not tools.
That's why AI-centric selling doesn't work. Selling agents or workflows as products is already a crowded commoditized market. You've probably seen people offering entire libraries of end-to-end templates claiming that you can resell them all for $5,000 a month, yet they're only charging you $200 to access that bundle of templates. Why? Because it's a race to the bottom on price. Take LinkedIn outreach bots as an example. You could build the flashiest, most complex bot out there, but if you just pitch it as a LinkedIn outreach agent, nobody's going to care that much. But when it is framed as a system that helps you generate qualified leads, without spending on ads, suddenly people see the value and they want it. The shift is simple. Stop selling AI tools and start selling the outcomes of those tools. Spotlight the pain, frame the solution around time, money, and focus, and that's how you win. And that leads us right into the next section. What should you actually be selling? AI solutions. The difference is an AI workflow is just a tool, but an AI solution is a tool that's directly tied to solving an actual business pain point.
