How can Web3 advance real world impact driven initiatives?

Welcome back to the Evolution of Content series presented by SOLUS and Cointelegraph. This series of panels explores how content creation, distribution and engagement are evolving. Featuring a curated selection of producers, actors, directors, artists, creators and founders with traditional and Web3 experience. Today's panel explores the real world applications of Web3 technologies with John Brotherton, a fantasy football cause, Brett Claywell of SOLAS and Humble House, Cass Vegas of Feature and Michael Wasserman of Tiltify. Hosted by Cointelegraph's Anastasia Giunezkaya and Shira Lazar of what's trending, this is how web3 can advance real world impact driven initiatives.

Hey, it's Shira Lazar from what's trending.

And Anastasia Dranevska from Cointelegraph.

And today we're talking about how Web3 can advance real world impact driven initiatives. And we have a great panel here today.

We brought amazing people here and we are so excited to present them.

Yeah, definitely. We have some friends here and people I've worked with also, so this is really fun. Brett, Cass, John and Michael joining us.

Via Zoom in his own Metaverse.

Welcome.

I think we have to start somehow. And let's start with this question. How do the innovations of virtual web3 translate into a real world?

Brad, you want to ask me first? I'll start, of course. I think what we've seen and what we're excited about now of how Web3 is going to apply to this is really getting communities involved versus just donating money. I think that's a lot of what Web3 is about, is about ownership right now and it's about transparency and it's about becoming part of a community and staying part of that community. And that's what I think I'm seeing and excited about in terms of how we can create impact through the content we create is that someone is not just participating in the moment and then moving on to the next moment is that they're staying present through that engagement and through that opportunity. And then how we're able to convert them into real world action is, I think, where the true power of web3 is going to materialize.

Yeah, because we see a lot of fundraising happening, which is so key. Right. And unique ways to do it, whether through NFTs or DAOs or other ways to get people incentivized. But Cass, where do you see that actually impacting our actions? Right, because you can create a lot of impressions on social media, but does it actually lead to anything?

I think what's interesting about having a real world impact is it depends what world you come from. Right. So we kind of all live in different worlds. And what I like about web3 is you clash and bring all those worlds together. And so there's a lot more access for people to come up with projects, ideas and foundations to actually give back. It's not just the same ones that you're used to. So I think that's a really important aspect to know. Lowering that barrier of entry to just participate, to give. Impact is different. You're gonna see leadership come from people you've never heard of before that really wanna be a part of something or help their community. And you're seeing that kind of spread and manifest in different ways.

Definitely. I feel like we need to ask you the original question, Shawn. We just already started jumping.

No, it's all good. So I kind of have an interesting dive into this world. So we have a fantasy football show that we wanted. We call it Guilt Free Fantasy Football because we want to do a fantasy football show but for charity, so no one could act like we're just wasting time on stats.

Right.

So first season we, you know, we're raising money, traditional routes through charity, where you're just giving and donating, but now we're trying to find a way to keep the, the donors involved where they feel like they're getting something in return. It's almost like getting a piece of ownership. Whether there's a utility attached or, you know, gives them some. Right within the show, there's an NFT attached. And so it's just a more creative way to allow, you know, the audience to be involved versus just cutting a check. Now they're cutting a check, but it's kind of giving them like a little bit of a partnership in our, you.

Know, in our world and participating.

Yeah, they're, you know, they become a member of. They've really become a member of the show. They have a piece of the pie, you know.

And I think to your point, you know, that's such a specific niche that you have a passion for is like fantasy football. We could do more with it. And that's what I like seeing is people are coming from different worlds with different IPs, and still finding that commonality of I want to give back. Yours happens to be fantasy football, right?

No, exactly, exactly. Like I said, it was our way of going, you know, me and a bunch of friends, Brett included, going, how do we, you know, turn our hobby into not just wasted time, let's attach some charity to it and get some cameras and make some people laugh and Have a good time. And then so the charity thing has really, you know, the NFTs, incorporating NFTs into raising money for charity has allowed us to really, you know, bring in the audience.

And now, instead of it just being a show, we're building a world.

Yeah, that's the idea.

You're building a world. That this community now is participating in that. And in multiple layers to come.

Yeah.

And ways for people to continue being connected. Like, Michael, I've known you from way back. We did a lot of fundraising through tiltify. I haven't even heard what you're up to in the web3world or how that has transitioned from what you started with.

We haven't quite gotten into the Web three stuff yet. But why I find it so interesting is that really, when we built tiltify, it was about innovating what was happening at the time, like, from a charity perspective. Charity fundraising generally has stayed about 2% of GDP in the US forever. And it hasn't really moved. And I think one of the reasons it hasn't moved is in order for it to move in a big way, there has to be some sort of innovation which changes things. So, like when we created Tiltify and we created unique engagements like polls and rewards and milestones and all these ways that people can engage, which is similar to what John was talking about with the fantasy football. It allows people to get involved in some way and that excited people. And that's why one of the things that we changed heavily in the charity space is the typical average a person would raise when they fundraise for charity, generally in individual fundraising campaigns is about $400. On Tiltify, it's $1,200 because of the interaction. And what I think is super interesting about Web3 is taking that a step further and figuring out how these interactions can go even deeper. And like you guys were saying, giving people ownership, giving people participation, and really thinking about where that goes in 2023 and 2024. Moving ahead.

I think the most important thing is not just to create a community who will be interested in, like, give money to charity, but also Web3 can bring a lot of transparency and trust, which trying to talk about all the time in our previous panels, because before I know that charity, with all the respect, was the huge laundry money for a lot of not very trustful people. And now people can be sure that all the money which they donate to other people can go directly to them without any other secrets. Because I think it was a kind of barrier between the communities, people scared to go to charity because they are not sure that the money will come directly to the people who need them.

Yeah, I think the transparency of the new technology is what's really going to advance the trust in terms of what you're giving your money to. I think that's one thing that tiltify has done really, really well is, you know, when you give money, it's going directly to the charity that you want it to go to. Now, where the disconnect may happen is what does that charity actually do with the money? The there's no longer that transparency where maybe that's the future we're headed to, where you actually can track the money further than it actually getting to the recipient, but all the way down to how it's actually being used and how it's being applied.

Say, for our show, what we're trying to do is fund things just because our audience is going to be mainly football fans or fantasy football fans. So not only they donate to charity, but our NFTs will have utilities attached. So then if there's issues in the league that we want to vote on something for next season, everyone who owns that NFT can be a voting member of the community, or if there's a community driven team where they actually control one of the teams in the league by having that nft, they retain the right to, you know, to make that vote, to be involved. And then the other thing that we want to assure is like, if they decide one day for them to sell it, they can flip it, but then the charity still gets paid. Again, like the idea is that like it can, you know, go on in perpetuity.

The idea that over the past decade we've raised hundreds of millions of dollars for charity, or we've raised whatever anybody has raised. Always been able to raise money before an event, always been able to raise money during an event, never really been able to raise money after consistently. And that perpetual revenue that you can create off of one moment in time, that can continue to drive that impact. That's what's really exciting to add to.

That, to kind of preface this, my background is in public health and so I used to work overseas. The study of disease control and finding the root cause and problems and helping communities on a grassroots level and then with NGOs on a governmental level. And so I've seen a full spectrum of, as you mentioned, like, okay, maybe this money goes from A to B, but what happens when it's at B and it's all those logistical moments that make a huge impact or don't and there's a distrust if it doesn't. We always do post analysis and in charity and NGOs in public health, I've brought that kind of perspective to the Web3 space because it's very short term thinking sometimes. And to be fair, the tools are really new too. So when there are a lot of creatives who love to give to charities, they want to do art and film and things for good reasons. The infrastructure wasn't quite there yet on a simple example of like having a multi sig wallet, which is we can split where the money comes in to the charity and and then to this person and to that person. And before that it would just go to a centralized wallet. And so the other aspect is not all charities are on board or accepting of crypto. And so it's like, well, we don't want to take that money. That's like money laundering money. Right. So we have to go through this philosophical and behavioral change and optic change for that money to also do good, or else it kind of gets bottlenecked.

When we are talking about charity and humanity in general, it's not about just raising money. You can support with other types of help and other kinds of help. Sometimes just conversation. It's already charity for the people who cannot be involved at this point. And there is how Metaverse can help, for example, because you can bring people to this virtual space and get them help because some of them can stay anonymous or something like that. And as we discussed previously, you cannot even count in numbers your impact as a human in terms of personal relationship.

How?

Like the price of connection, the price of the content, the price of the conversation. It's uncountable.

Yeah.

I think the future of giving back is saying like, how can you give back? Because it is a privilege to be able to spend money on something and give money. So how do you quantify that? Does it mean I'm retweeting something? Does it mean I'm amplifying something? Does it mean I'm sharing my platform to be an advocate? Right. Am I going to actually change?

But the shift and Michael, I kind of throw it back to you too because of what we did with the Goonies livestream when Humble House and Tiltify aligned to raise money for no kid hungry a few years ago. I think we learned a little something through that process because it was the first time, at least I did it and I think it was the first time we did it together, where you could donate in real time to own a prop from the live stream. That money was going to charity. But you were no longer that shift of, I'm no longer donating money and just giving it away. Psychologically, I was buying something, but it was still a donation. So that is a little bit of like, what we may experience moving forward is how do we not. How do we provide value? And Tiltify kind of created that mechanism for whether or not they were able to influence the content they were watching or whether or not they were able to help achieve a goal and felt like they were participating in the growth or the success of that fundraiser. Now we're actually giving them something in return, whether it's fantasy football, NFTs, whether it's a physical prop. And that is the shift in I'm no longer donating, I'm purchasing or I'm participating or I'm inputting.

Participating, yeah. This is the most important because purchasing, like, about buying experience.

If you look back not too far ago, the entire planet, we went through a pandemic where we all needed something. We were all looking so introspectively because work did a full stop. And that was kind of a click for humanity to go, wow, I need mental health care. Do I even want to do that job? You know, I've been doing it for 10 years. Do I even like it? You know? And we all just took a pause and that was that moment where it's like, now that I kind of understand myself a little bit more and I can shift my path where I. We kind of collectively gathered on certain social medias. Like Clubhouse was a big one. That's where NFTS really actually blew up. It was there before, and then 2020, 2021, it really blew up and people were able to have this social interaction where they could be there for each other. And that's when you kind of felt this cultural, like, global shift. And I think that's really important to remember. We didn't just all collectively say, let's all just donate, let's all just do this. We collectively went through a hardship. And I think that's a deeper level I just wanted to bring up the.

Clubhouse happened, led to NFTs, led to these collectors emerging, these new personalities, and led to world disasters happening besides the pandemic. And then saying, okay, how do we use this for fundraising to give back? And then I do wanna talk about the emergence of DAOs, decentralized autonomous organizations. I wanna talk about how then money was raised, whether for Ukraine, reproductive rights, and now Iran. All of that really galvanized the Web3 community. And it was part of Actually the emergence of the community. So it actually created the foundation of what we actually care about and what we want to do with all this stuff. And who's going to be the people that do it, and who are going to be the people that don't care are going to be complicit. I feel like it really separated those people.

I think one of the interesting things about this, when you look at the history of fundraising in the past, it's sort of like the next evolution of affinity groups. Like, for years, you've had this group that gets together for lunch every Friday and wants to do something, or this book club that wants to get involved, or this group of people that play basketball together or whatever. And it's very common and has been very common for charitable organizations to work with affinity groups over the years. And I think the opportunity now with Web3 is it's becoming the new affinity group option where people can join together. That's how you create your club. That's how you have your membership dues or whatever you do, or whatever you all do that, you know, you do as a group. But that then gives you that idea, like you were saying, of like, what are we going to do? Whether it's raising money for charity, whether it's volunteering, whether it's taking, you know, a particular action on social media, but it allows you to sort of start doing things as a group and sort of like a snowball, when you roll it down the hill, it gathers more people and you grow your affinity group. And I think that's what sort of parallels the traditional world and shows kind of where the evolution, I think, is going in both the charity and the social space of how people are grouping together.

And Michael, like, In terms of Web3 and how everything goes to Web3, what is the biggest challenge for charity? Because we see a lot of opportunities. But what is the next step for charity? Maybe the community can help at this point.

I mean, I think one to go super basic, the first barrier is everybody understanding what it is, myself included, but especially the thousands of organizations that we deal with, finding that common language where everyone goes, oh, okay, I get it, is sort of phase one of everyone understanding it. I think everyone knows it's something and is trying to figure that out. And some have. And a lot just don't know what that something is yet. And there's been a lot of things thrown at you. It reminds me of when the Internet was created in the 90s, right? You just had a lot of stuff being thrown out, some good, some Terrible. And then in the early 2000s and mid 2000s it was like, okay, this is what the Internet is. And now we can't live without it. So I feel like we're in that transition point of people starting to understand how to do it. I think one of the things it solves, which is interesting, which is sort of the opposite of your question, but it just came to mind, one of the things that it solves that I've talked to a lot of organizations about is as the globalization of charitable participation has started to grow heavily over the last few years. It used to be if you're an organization in la, you raise money in la.

It's not opposite. It's always important how to scale because scalability, there is no point to start any business or other community building process without scalability it's useless.

Right. And certain barriers with, I guess I'll call it traditional money, is that it's hard to send money cross border, especially from different countries in different places. One of the things that I found really interesting in my discussions with charities is that Web3 technology and cryptocurrency help solve that problem of, you know, it's much easier to move money around. It's also much safer to move money around.

The one thing is that we're learning with SOLUS and what we're doing is the fact that a lot of charities, the anonymity that's possible in web3 makes a lot of organizations have trepidation of who are they taking money from. Organizations we've talked to that have taken very large sums of money and they don't really know what to do with it because they want to be really clear about. So this is where securitization and we've integrated kyc, AML into SOLUS for that specific reason. Because there is a use case scenario for anonymity and, and for that. And there is a use case scenario where you want to know who you're taking money from or who's involved and does it matter?

Does it matter who it comes from, if it makes a difference?

Well, it depends. It depends if you're an actual organization that has reporting.

Yeah. Well then does the reporting shift?

Like the term of charity is not about reporting actually, it's about help. So if this money will close the needs of a lot of people, who cares from which exact resource this money came from those organizations?

Maybe, maybe I'm like let's. Exactly, yeah, I think.

Are you going to take a buddy from a blood diamond we all knew.

And FTX was giving Back to a lot of companies.

Yeah, this is moving extremely fast in the sense that there are no standard operations of procedure. And so the culture of it is moving outside of the infrastructure of it, outside of the regulation of it, outside of even a moment to think and say, like, is this, you know, good? Should we take money from anyone, anywhere to help this cause? And then what makes this cause more important than this cause? How do we triage causes? You know, where is the order of operations? And so that's one of the difficult aspects to me as an educator in this space. I see that onboarding is very asymmetrical. And what I mean by that is we tend to say people need to learn the terms, we need to educate them, we need to onboard them. But no one is really fixing the infrastructure inside in which there's scams, there's security issues, regulations are not there yet, and you're bringing people into a very dangerous environment. And so what I would like to see is a balance of onboarding, but in parallel of fixing the tooling that kind of offers a safer on ramp for people to enter into the space. And I know we're deep into the space, I'm deep into the space. And so we're very excited about it, but it's just not a safe space to bring the average person. And they can't bring their best self if they don't feel safe. You know, they're not going to want to bring their money, their time, their energy if their friend just got scammed.

Yeah, I mean, we're still, It's. We're in the infant stage of all of that. I mean, I practice on my mom in the car here, like, trying to explain in like, the most layman terms what we're doing, because I want to get to that place where in one sentence we can sum up exactly what we're doing. And so I have a question for you. As an educator. I'm so curious. There's been a lot of trepidation in the last two weeks, which everything's gone down in this crazy crypto world. What do you say to the naysayer that's trepidatious all of a sudden going, oh, yeah, see, I told you. So the crypto world's a big scam and there are scams out there, like, how do we start to weed out scams versus non scams? And what's really a good investment or a good quality exchange, or like.

So first of all, I'll get more specific on educator, because I was educating people that were Already eager to know and learn about the space. And so we're running through different things and learning together versus I'm trying to educate outside of the bubble that we're in. And again, those things are not in place. So outside of the bubble, they're already naysayers. Inside of the bubble, they're not really. They're either on the fence or they're with you. So they understand the terminology and the things that are happening with ftx, et cetera. So I like to rather be a magnet of education than a pushy person. I'd rather open the door for you to come in than kind of shove you through. Hopefully that answers.

But I think it's similar, John. Like we, you know, you and myself and Michael, what, eight years ago was the first game for Paul, and that was first time raising $100,000 through live streaming. And that was a brand new idea at the time, right. And you had to convince a lot of people over years and years like we did that, year over year. And it got better, and it got better, and it got better. But initially it was like, what is this? I'm donating online? Well, I'm not writing a physical check. Like, what am I doing right now? Similar era. Like there are, you know, swiping a credit card. You run the risk that somebody's put something on that they're going to steal your credit. Right. You're not going to say, I'm never using a credit card again. It's just somebody was a bad player in the space. And I think that's what we're seeing is it's. It is education. It's continuing to educate that there are bad players. The technology is still strong.

Remember the Internet bubble, the burst that happened? It's the same thing. And guess what? Amazon came out of it, Google came out of it. All the companies that are basically the biggest companies today came out of it. So do you want to miss out on that?

No.

So have patience. Let the crappy stuff fall apart and let the good stuff rise.

And I think what's also evolving is the way that we fundraise, right? It's not. It used to just be a gala, right? It used to be charities just sending out mass mailing to their constituents that they might have an address for. And that was how you fundraise. Now, you know what we did during the Livestream theater series where we created livestream script reads of your favorite films like Dazed and Confused and all of that. And those were fundraising. You were being entertained. You were watching your favorite Actors perform your favorite movie, but you had either donated for that experience to watch that. And even now with what we're doing with solus, we have a TV show called Effect Change where we're actually financing a project through NFTs. But every episode is about a different topic or a different initiative that the community sees and that episode is actually highlighting that initiative. So we're actually creating television shows that are impacting and fundraising or the power of NFTS is now if you're a filmmaker, you can make a movie and part of those funds can transparently go towards impact. So we're talking with a filmmaker that's making a movie about famous surfer. And I'm not going to name specifics but, but some of those funds we're talking about will be put into a treasury where now the community that participated in that drop can say this happened and we're going to put money towards ocean conservation in this area or we're going to put money towards this oil spill or so the community actually through watching a film is going to now be impacting the real world, which I think is still is not just writing a check and donating, but actually doing something I enjoy that is also affecting the world in a positive way.

Yeah. What you were talking about, which I think is really interesting, is advocacy happening through storytelling. Right. And being part of the community. So community building also, like in the past, you donate money but you wouldn't know who else was donating money. Here people are either brought in to discord chats or other stuff like that where if they bought in, it's token gated and you're like, oh, there's people that are like minded that are supporting the thing I want to support. And then also, I think storytelling goes back to the also education. It's like we need storytelling as part of this. And web3 is such a great intersection of storytellers, creatives, technologists and like everyone. It's a smorgasbord of everyone put together. And I feel like it's finally working versus, you know, in Web two things are still siloed and we're seeing the power that happens when you bring together all these different experts and ways of doing things to really amplify, including causes. So I think what you brought up is so interesting because yeah, you could have an artist that creates an NFT around ocean conservation. It goes to the nonprofit and then you could also, when buying it, you could get token gated access to community that likes to talk about it. And then people are brought together Also in an IRL event through Token Proof, you know, this ticketing platform. So you're like seeing all of this work and intertwined to like, yeah, come together for a greater good instead of just coming together for, like, random other stuff that no one really cares about.

John, we did Game for Paul. Like, imagine what would happen now, because what would happen is we. Every year, once a year, that community came together around Fast and Furious. Community came together to support Paul's organization that he launched. And John was in Furious 7 and. And really close with the family. But you imagine now what would happen that community would stay in touch in between events.

What I found interesting during that whole process is that the. I guess you call them repeat customers, so to speak. People that would donate multiple times were the people that.

Rosa.

Rosa, exactly. Were the people that we were able to recognize through the chat on Tiltify. Or they would donate. We'd say their name, we'd thank them. There was like this, and then soon enough there'd be like another donation coming in from them like an hour later. Or they'd be. They'd come back the next year. It was like when they felt like their. Whether it be a dollar or $100, Rosa donated and they became famous.

Tyrese knew Rosa's name.

Everybody became famous because she ended up donating, like, thousands of dollars because there was this, like, she felt recognized, she felt heard. On our end, we would just say hi, we'd give shout outs to her or whatever. We got her on the phone one year. After a while, it was like, we got to get Rosa on the phone. She's like, hey, Rosa from Florida, man. Bless you. But the more that they could feel like they were a part of the community, you know, we also found that, like, what Michael was saying, like, rewards. We would sell a shirt with it. Like, if you donated a certain amount, you got a T shirt. Well, that was our number one fundraising element because everyone got something in return. So it's sort of like getting the nft, getting utility. It hasn't changed.

One, to track donations on the blockchain, to track interactions or engagement on the blockchain, to then reward. I mean, we all know about the models of, like, X to earn. Like, you know, activating those models for. For, you know, real world impact and social impacts within the blockchain, I think is going to be huge.

I think. Thank you for this point because I was about to ask, in terms of regulations, does charity needs its own regulations or. Because, like, we are. We can talk about massive adoption and opportunities just when we can frame the process and we still do have questions, like about good or bad money, transparency, like from one hand it's good, from other, it's not. It's like the kind to create, to take an electricity, let's say, so you can create a lamp, you can create electric chair. The instrument would be the same, the result would be different. So does charity has to have its own regulations or.

Michael, you're up.

You have 4,000 charities on the platform.

Thank you for joking.

I think they do. I think. I mean, it's with everything, right? It's like everybody has to sort of figure out their own regulations. I mean, it happens now with money, right? It's like if you want to donate, I mean, you know, as an example, when Brett was doing all the charity fundraisers during the 2020 election, a lot of them were political fundraisers. At Tiltify, we can't do that because in order to donate to a political fundraiser, there's a whole bunch more regulations that are specifically designed for that where you have to ask people where they're employed, what they're doing, you know, and those. I'm not going to go into sort of why or why each of those rules was created, but it was created because of that method of fundraising and some reasonings that were specific to that that the charities had to have or the. So I think it's the same thing. I think regulations are going to need to exist and people are going to have to look at what's happening specific with charities. And they may need different information or not need different information depending on. Of the donor, depending on who it is. Like, you don't want people, you know, someone mentioned before, like blood diamonds or whatever, but you don't want someone sending a whole bunch of money to a charity that the charity doesn't want to be associated with. So there might need to be, you know, that sparks the idea of like, okay, that is a very charity specific problem because charities just sometimes don't like to take money from certain cases. So, you know, there may need to be some regulations added there to be able to control that kind of money or maybe above a certain amount.

I think, like, I want to get even more nuanced and I try not to broad stroke things because it helps me get away from a, like a utopian view into how do we create the action points. So beyond having regulations, there's the concept of this, but there's also the concept of enforcement. Right. How many California drivers actually use their blinker when they're switching lanes? Me One, just Shira and I. Shira two. So, you know, like, we throw around terms so broadly without understanding what is the gravity of the definition of this and how can we actually enforce this. Right now, the web3 space is always called kind of the wild, wild west, because with all this transparency, there's still no, again, standard operational procedures. There's no best practices beyond the do your own research, not your keys, not your crypto. And so all these things are not really in place. So it makes it hard to just be like regulations, yes or no. And getting really specific into that is how do we now enforce that and how do we enact that? So do we need more regulations or do we need to enforce the ones that we know works? And do we need to be more transparent so we know how to enforce it? And then maybe we should also add regulations on top of that because it shifts. But right now, we can't even enforce regular ones that we know because the transparency is not as great as we call it.

Right.

We say it's transparent, but. But there's all this anonymity that kind of blurs the term of transparency. And so, yeah, I think that's like the other point that he brought up so beautifully is that the more you kind of regulate something, it actually takes away the beauty of the innovation of the space. And so if you just regulate like Web two, it would just be Web two, it will not be Web three. It will not be the next iteration of the Internet and social behavior and currency and health.

I think Telltale does this, but I know I work with Pledge as well, and they take both fiat and crypto and they'll actually convert it right away. Because we don't want Ethereum to stay in Ethereum, necessarily, because we've seen what's happening.

Charities will convert instantaneously when they receive.

And then they do that for you. Because I think it goes back to the seamlessness of making it easy and saying, you don't need to understand this, just give us your wallet. But we still need your info, but you need to give us a wallet address. We're taking this from. So, like, how do you blend those two things and make sure that technology is accessible where it doesn't feel clunky and it just feels like, oh, yeah, I'm signing up for what I would typically sign up for. Give money like I typically would? It's just one is in fiat. And this is another option. Right. As a crypto.

Yeah. I mean, you'd see. I know lots of stories where charities would just Receive money and they didn't know where it came from. Right.

And charities need to sort of take a step back with all the information that they typically require. You know, one of the reasons why I think Tiltify raises much money, as it does comparatively to other platforms, is that we don't require you to put in, like, your address, your phone number, your birthday. Like, if you have an email address and a credit card or a wallet or whatever, you're good. You can put in a fake name, you could put in whatever. We don't care. Why don't you let them donate the money first? Then you can find a good way of following up and seeing if you can get more information. But at least you have the money. Right? Which is the point.

I agree with the pseudo anonymous. Right. Where it's like, you have enough information to actually be able to give and you're not deterring people from like, well, shoot, now you wanted my birth certificate. I don't think I even want to donate to this. And again, it's that line of trust, too, where. How deep do we go down in kyc? Because usually when we do things like that, now we're mailing you this mail list. Now we're saying, hey, you donated to that charity. Now you might want to donate to this charity. And you get like a. It's like, know your customer, know your client name, address.

So you holding up a picture of your license.

Yeah. No deep fakes. You know, just actually, you.

We've actually done a B tests where we very clearly see ask for more information, less donations. Ask for less information, more donations. It's very cut and dry when we.

Test it, but I think we're going to get more adoption. Everything we talk about in this series is about education. Like, that we have to continue to educate and continue to educate what KYC is.

I hate saying, even being an expert in this space is almost, like, hilarious. It's changing every moment.

Nobody knows anything.

And some of it, like, I've even been in this for a year now. Like, it's weird. I would never call myself an expert. I'm an advocate. I'm an enthusiast. And I'm always learning. And I'm learning out loud, basically with everyone else and bringing you along my journey. And that's what we need. We need more honesty in that way, too. Cause then you're not alienating people and acting like, ooh, you don't know this, or like, I know so much. The more people see other people that aren't overly technical and just like regular people. Doing this, the more they say, maybe that's for me. And that's why visibility is important. Representation is important. Like inherently, when I just think this conversation is so interesting as we talk about social impact or impact driven action initiatives. Initiatives.

Impact driven.

It's like there is the infrastructure, there's actually the fundraising and then there's inherently like what this space is doing. And I talked about the value, like mindedness of it, but it's even beyond that, the financial literacy and education and how it's bringing people, underrepresented minority people who are not included in the past, bringing them here to say, like, you deserve to make this wealth. You deserve to be part of this new movement as well. So it's like there's, I feel like impact in like every layer in many ways.

Well, I think there's a. We've seen a massive gap between what some would consider entertainment and what some would consider like, oh, this is charity. And then you see the evolution of, you know, where all of a sudden streamers started twitch and everybody started using Tiltify and started just entertaining their audience. And now those lines start to blur between entertainment and charitable giving. And I think where we're going to see this move forward is where now it's not I'm donating for this thing, it's I'm participating or entertaining or owning. And the charity almost is the afterthought.

Yeah. To support the community, actually, which we are talking about all those series and.

The difference we talk about impact driven initiatives. Like, I learned this when I did. John and I met on One Life to Live and my role was we had a gay.

No, a minute. Oh, a minute. I'm reminiscing with you. Oh, yeah, One Life to Live.

But it was the first gay love storyline in the history of television.

You guys were gay lovers?

No, I was not with it. It was with Scott Evans. Okay, but way to tangent anyway, but when we started it, gay marriage was not legal in the United States. And when we ended, it was legal in five states. So we performed a role on television that actually impacted the real world.

I want to know from everyone, including you, because you've been in this deep as a woman in space, where do you see the future of all this going? Where will we be in two years? What excites you?

I'm always excited by people. Always. I came to the industry because I was excited by people. And I'm still here because I am excited about dreamers who can actually create something inside the space. Because when you do not have an Impulse the just one wish to raise the money doesn't help you to develop the industry, to develop yourself, to develop community or people around you. So you have to be a dreamer, you have to explore the space, you have to have curiosity at the best point of view trying to understand how system works, to understand how to change the system for good. And all those conversations which we are having during the conversation conferences or during the panels is to bring the problems to the table. Because we all have to understand which step we going to take first to understand how make this world better, not just to discuss how web3 goes to web4 space etc etc which is obvious. Well it would happen with us or without so useful thing which we can do here and now to understand where to start and how to help, how to help yourself, each other and the community in general.

I love this drop the mic.

Michael knows this better than I do. But I know a lot of the organizations we've worked with a charity called Build on before I donate money X amount of dollars translates to this school being built. And it's physical and it's right there and I can see it. I know where that my money went. That makes them more successful at fundraisers maybe than any other organization or other organizations. Right. So the transparency that crypto will allow will maybe help charities be more successful.

Everybody wants to know the answers to everything and everyone wants to figure out, you know, where's their money going, how is it being done. And I think that will be really helpful that people to know it went to the project. I think with that actually brings something that charities have to deal with which and solve in some way, which is the public perception of how a charity works versus the reality of. And that's something that I think crypto will, because of the extreme transparency will have to solve for. But I think the inherent costs that actually exist with charities are something that the general public needs to be educated better on. And with this proliferation of transparency, it's going to be an interesting dilemma to.

Solve for from a global perspective. I do like how they use the blockchain beyond capital. I want us to think up, down, left, right, north, south, east, west and be a bit more creative and robust with it. Because the limit of the tech is the limit of our creativity. And that is why tech grows, because we get curious as humans. And I also see over time a plateau in tech where it's like this is no longer useful. And I just want us to focus on what humans need and create tech in a novel, intelligent, thoughtful way.

I think we're gonna see a shift in a new demographic coming into this space. Right. I think you. You look at and you probably know the metrics better on what the Web3World is and the demographics of who's in the Web3World.

Bros culture.

But the opportunity there is a great opportunity there to onboard an entirely new generation of impact driven.

Totally. And we're all doing. I think that we're all trying to do that through what we do. Leading by example. Totally. But it's still very male driven, which it is what it is. So, like, that awareness hopefully creates change. But, you know, and my hope is then those people who maybe haven't cared to give see that it's important to everyone and do more with it because they do have access to money. They do have the privilege. So what do you do with that? So totally.

Yeah.

Two things that I thought, to Cass's point, like, yeah, America is very capital driven. But the thing that excites me is, you know, sure, they have to donate the money to get involved initially, but after that, it's the utilities attached. It's sort of the infinite things that these, as a creator, you can attach to these digital contracts that can keep people involved for as long as you want to keep it going. And then the other thing I'm really excited about is just the streamlining of the technology that we've even seen. And I'm someone still kind of trying to figure it all out that in the last couple years, I remember 15 years ago, no one would have put their credit card on the Internet. That was like the wild, wild west. And then it was, we had to give your birth certificate and do all this stuff. Nowadays we have probably 30 different websites that all have our credit cards. And we're kind of like, okay with that. So just knowing that we'll be there. And like you mentioning having the Crypto Cash app, the more streamlined the technology becomes, I think people like my mom will get involved that would initially go, what is this crazy world? And if we can just continue to make it simple, transparent. And then I think it's. We're just gonna continue. We're gonna take the older generation and blend it with the new generation that's wiser than, you know, we are. And, you know, my kids blow me away. What they can figure out in no time. So it's the future that I think is exciting.

Well, I'm inspired. I don't know about you. Thank you so much to everyone for being here today and sharing your insights. John, Cass, Brett, Michael. We really appreciate all of you.

Let's meet in the future.

Amen.

Thank you. Thank you for having us right here.

I'm Telegraph. Bye.