Dr. Violet Howard argues entrepreneurs should pick one customer type and solve one specific problem instead of offering broad automation. A steakhouse charges premium for a focused cut; a buffet competes on volume. Niching down improves conversion rates, result quality, and pricing power.
Step 1: Choose a pain point to solve. The first mistake a lot of people make is just saying, I can automate anything, just tell me what you need. That's way too broad. You need to pick a specific type of person that you want to help— coaches, e-com store owners, agencies, whatever— and pick one clear problem to solve for them. Now, I'll be honest, I ultimately went broad because I had a lot of inbound leads from the channel. But if you're starting from scratch, I highly recommend niching down. Not only will it make your outreach and your content more consistent, but it will help you convert at a higher rate, deliver better results, and you'll end up being able to charge more. Think of it like this: a steakhouse can charge a premium for a little 6-ounce filet, while an all-you-can-eat buffet might give you a 24-ounce ribeye for cheap. When you specialize, you're the steakhouse. People pay more for a specific thing that you're really good at.
