A company is partnering with coffee shops and restaurants to replace single-use plastics. They run a subscription model in Europe and sell reusable products as merchandise in the U.S., letting venues market themselves as sustainable.
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We are creating more and more partnerships with coffee shops around the world, not only because of the story or the marketing that it can provide for coffee shops or establishments, whether it be a hotel or restaurant, but also because as regulations and laws continue to be created, there's a need for these kinds of products. And so the feedback has been great. We have different models for them. For example, the subscription program, It's being only implemented in Europe at the moment, just because regulations, culture as well. And then in the US, we're mainly focusing on having the products as merch or used as a dining option for the coffee shop to be able to tell a story or to provide a unique customer experience.