Ian Peterman explains why brand names fail in the Middle East. Meta's name translates to "death" in some locales, making registration impossible and creating legal bans on marks that offend public morals.
Chapters
In order to start in the Middle East, you'd have to understand that each culture is different and also the cultural perspective do affect. For example, also the translation or transliteration affects, and I'm talking from the trademark perspective now, the transliteration. For example, Meta had lots of IP struggles and had to invest a lot because they did not do their homework right when it comes to the transliteration and translation of their trademark because Meta actually means death in Some countries and translates to other meanings in other languages. So we face lots of struggles when it comes to this because the laws prohibit the registration of anything that— which is contrary to the public morals.