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17 May 2024 · 1 min

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Ian Peterman describes how a product built for students found unexpected demand in boating, camping, and glamping because it doesn't need a fixed water source. He discusses reaching users through email and social media to understand these alternative markets.

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Well, we had surprisingly quite a lot of people reach out to us over email and like social media channels and stuff, because when we initially came up with the idea, we were purely thinking about the student market, and stuff like the boating market has kind of originated through people telling us that this would work very well on their boats, for example. The other kind of like potential uses for it as well could be camping or glamping, depending on, you know, what you want to go for there, as it doesn't require a fixed source of water.