Ian Peterman calls out fast-fashion brands claiming to be eco-friendly. They release 52 collections a year, a new line every week, making genuine sustainability impossible. It's greenwashing.
How is it possible for you to visit a fast fashion store that claims to be eco-friendly and we become green while every single week it produces a new collection? If you go every single week to a huge fast fashion store, you're gonna find out that they have produced and they have new pieces. So the major fast fashion brands, they are making 52 collections per year, which means one collection every single week.
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