From Being Told It’s Impossible to Making #Sustainable Products Affordable #podcast #business

30 Jul 2024 · 1 min

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0:30

In this opening segment of the podcast, the speaker recounts the initial skepticism they faced when attempting to launch a marketplace focused on eco‑friendly products. They were repeatedly warned that competing on price is nearly impossible, a notion that holds true for luxury items like diamonds and watches. However, the speaker points out that the primary pain point in the sustainable‑goods sector is the 20‑80% price premium of eco‑products. Their mission is to address this gap by making sustainable items more affordable, challenging the prevailing belief that price competition is unfeasible in this market.

When I started, everyone was telling me a marketplace is so hard to start, especially when you're competing on price. I was told a lot that you couldn't compete on price, and that makes total sense in like when you're selling diamonds and watches and a lot of goods. But in the eco industry, when the main frustration people are having is that sustainable products are 20 to 80% more, that's what I wanted to focus on.