Guess what this phone case is made of... plants! #ecofriendly #podcast #phoneaccessories

So I invested in the business and spent like the next year and a half kind of building it, just figuring out, could we turn this into a product? Will people buy something with a completely different message than what they were used to buying, right? Like phone cases was very much a, like, as big and bulky as they could be, as protective as they could be. And then we showed up with something smaller and telling people it's made from plants. So the business kind of started there and it grew quite quickly. We took on some investment to like do R&D on different products that we could take this, like, idea of create a waste-free future, that was the big mission, what else could we go do? And as we started selling more of Pela Case, we've got, as of right now, like 1.5 million customers around the world. It became abundantly clear that most of the world has no infrastructure or no way to actually deal with organic waste.