It's all about strategic planning in business with Carl J Cox! Watch it on our channel #podcast

17 May 2024 · 1 min

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In this brief monologue, the speaker outlines the realistic timeline for expanding a sales team. They state that locating a high‑quality salesperson typically requires five to six months, and training that hire to generate organic sales adds another six months. Consequently, hiring two salespeople with the goal of boosting sales within the current year is unlikely to succeed; the new hires will primarily affect next year’s results. The speaker frames this awareness—that the strategic initiative will not yield immediate returns—as a hallmark of true strategic planning.

Chapters

Let's say it's 2024. Say you're gonna hire 2 salespeople to help increase your sales. Now, first question, how long does it take typically to find a quality salesperson? 5 to 6 months. How long does it typically take to train that salesperson to bring you organic new sales? Probably another 6 months. Thank you. If you said your strategic goal is to grow this year is by hiring 2 salespeople, that is unlikely to happen. That salesperson is going to help you next year, not going to help you this year. The strategic initiative is we're going to hire somebody. The awareness is recognizing that it's not going to help us till next year. That's being strategic.