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27 Jun 2024 · 1 min

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0:42

Ian Peterman talks through product development from material selection to customer testing. The focus is on getting design and quality right before launch, not rushing to market.

Finding the right materials and the right design, and we're not going to put something out until we've tested it and made sure that, you know, we'll even give— if there are customers that are requesting something, we'll let them try it out for a while and get the feedback before we were to put it out for sale or add it to our line.
That's great. Yeah, we honestly want to perfect it before we launch it because if we don't believe in it and we can't it on a day-to-day, that is a problem.

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