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14 May 2024 · 1 min

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In this brief monologue, the speaker presents the concept of a new character, Mr. Strudel, designed to serve as a playful, eco‑friendly brand ambassador. Mr. Strudel’s role is to endorse sustainable mindsets and actions—illustrated by a bar reusing an orange peel from a Negroni to make marmalade. The speaker envisions scaling this idea into a recognizable brand that sits alongside figures like David Attenborough and Greta Thunberg, but on a lighter, more fun end of the spectrum. When consumers see Mr. Strudel attached to a product, it signals that the product is cool, enjoyable, and aligned with sustainable practices.

Mr. Strudel's character is then there to approve mindsets, approve changes. So if you're a bar, you're reusing the orange peel after a Negroni to make marmalade. That's where I'm going on a larger scale, is to create a brand, kind of almost a counterpart to David Attenborough and Greta on that more playful end of the spectrum with the character becoming that new symbol. And if you see him attached to a product, that's a cool, fun product.