New episode on Thursday 7/25! Stay tuned. #podcast #shorts #logitech

20 Jul 2024 · 1 min

Watch on YouTube

0:40

Ian Peterman discusses why consumers demand convenience and the challenge of delivering it sustainably. The segment explores both the rational and emotional reasons behind what people actually want.

Chapters

One of the key things that we're seeing is that consumers, by virtue of how the economy works today, are very primed for convenience. We want convenience every step of the way. Put it very nicely. Right. And that can be challenging from a sustainability point. So how do you deliver convenience sustainably? So understanding consumer sentiment and user sentiment around that, not only what's functionally or rationally relevant from a sustainability standpoint, but emotionally relevant.

More from Ian

37:39

Rahua Beauty’s Mission: Better Hair, Healthier Planet

2mo ago

0:32

You Didn't Know a Shampoo Could Do This #Shorts #shampoo #ecofriendly #haircare

2mo ago

0:36

THEIR PLAN B BECAME A BRAND - RAHUA BEAUTY #shorts

2mo ago

35:57

Plastic-Free Shoes Explained: Inside Purified Footwear

2mo ago

0:36

Shoes that feed the soil 👟🌱 #shoes #ecofriendly #compost

2mo ago

0:38

A Fully Biodegradable Shoe You Can Actually Recycle #shoes #shorts

2mo ago

51:33

The Biggest Misunderstanding About Bioplastics - Sustainable Materials Consultant Joanna Pool

2mo ago

0:43

A Polymer Scientist Explains the Truth About Bioplastics #podcast #sustainability #science

2mo ago

0:43

Is plastic actually the enemy? #sustainability #climatechange #shorts

2mo ago

38:32

Why We Don’t Need More Furniture | Conscious Design & Circular Economy

9mo ago

0:34

NASA is testing this on Mars… why not Earth? #Shorts #GreenTech #NASA #science

10mo ago

See all content