Pregnant & Frustrated With #Skincare? This #Mom Built Her Own Brand! #MineralSunscreen #shorts

1 Jul 2025 · 1 min

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In a concise first‑person narrative, the speaker recounts how, at five months pregnant with her first child, she began researching which skincare ingredients to avoid during pregnancy and nursing. Frustrated by the long list of exclusions and the lack of products that met her standards—no white cast, pleasant scent, non‑greasy feel—she hired a chemist to formulate a safe, pregnancy‑friendly mineral sunscreen. The brand launched its first face sunscreen formula in 2023. In 2024, the line expanded with body and lip oils, which have recently earned three industry awards. The story highlights the founder’s personal motivation, product development process, and early market success.

Chapters

So when I was 5 months pregnant with my first son, I started researching ingredients to avoid when you're pregnant or nursing, and the list was so long, and I couldn't find one that I loved, one that didn't leave a white cast, one that smelled good, one that didn't make me feel greasy and want to wash my face and smell like coconuts. I hired a chemist and created it on my own. We launched in 2023 with our first formula and the face sunscreen, and then in 2024, which is just last year, we launched our body and our lip oils, which have just recently won 3 awards, the lip oils and the body in the last month or 2.