Ian Peterman explains why entrepreneurs expanding into GCC and MENA countries must check for existing IP filings before launching. Failing to do this can cost you revenue or brand control, as resorts and other businesses have discovered too late.
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If you have like a plan in 10 years to launch in one of the GCC countries, one of the MENA region countries, do a quick consultation with an intellectual property practitioner. Check the systems to see if someone else has filed your intellectual property or filed something that's lookalike of your IP assets so that you have a proactive step. Because like in 10 years, you can completely lost something that's been making you money. I mean, this reflects even to your country of origin because they might expand so big in the region actual cases, all areas of practice, all kinds of manufacturing. You would see it in hotels, for example, resorts. When you have a big resort in the US, you would find another resort which is launched in Dubai and expanding all of a sudden to be even a bigger name other than the one in the US.