A typical bike tire generates 5-6 kg of CO₂ emissions over its lifetime. A new tire material cuts that by 82%, letting companies measurably reduce their carbon footprint when they switch.
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The amount of bicycles out there or the amount of tires. Each tire right now in the normal adult bike range has about 5 to 6 kilograms CO2 equivalent. If you have 2 tires, that's like more than 10 kilograms CO2 equivalent. And then you have suddenly a complete fleet of like 100 bikes and it's adding up. And 5 kilograms, that's a whole meeting room CO2 basically. And the materials that we are using right now and ones we are working with, they reduce these emissions by about 82%. Then You have an effect, right? Even though it's a bike, you see the effect. And also the calculation, like if our customers are doing full calculation, they recognize this is something we can really work on, we can implement, we can use for our overall product calculation.