The Secret Behind Major Brands Sharing Their Eco-Tech #podcast #business #businessowner #technology

14 Aug 2024 · 1 min

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0:38

Patagonia and other outdoor brands partner with manufacturers like Polartec to create sustainable fabrics, then share the technology openly so competitors can use it too. Consumer demand for eco-friendly gear is pushing the whole industry to change.

Chapters

And a lot of companies like Patagonia and their partnership with Polartec or some of the other more sustainable mills, they're an open resource. So once they have developed it, then they bring it out, they make it available for other companies, and the technology is there from chemistry point of view too, and allowing that to evolve, which I love. So you're seeing this big push as more and more of the comes to the consumer and the consumer cares, you're seeing this big push to solve some of these problems.

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