The Untold Influence of Human Psychology in Product Design #humanpsychology #productdesign #shorts

27 Mar 2025 · 1 min

Watch on YouTube

0:55

In this short, the speaker— a designer focused on research— explains how psychological observation informs product design. They note that users may hesitate or feel embarrassed when interacting with an object, and such nuances are captured and shared in publications. The designer maps interactivity onto Maslow’s hierarchy, linking product engagement to self‑actualization, and frames the user experience using the hero’s journey narrative. The design process is described as a tool that moves a user through stages—attract, engage, affirm, adoption, and a “moment of truth”—ultimately aiming for a positive feeling about the purchase.

Chapters

As designers doing research, we see the nuances that somebody else might look past. Did they hesitate to touch the object because they're embarrassed to be around that object when they're interacting with it? A big part of what we do is I share it in my publications and share it everywhere I can. We map out Maslow's hierarchy in a way that we map interactivity against self-actualization, and then we always look at, at the hero's journey. So we always thinking about how do we take someone on a journey that makes them feel positive about themselves. So how do we use design as a tool to attract, engage, affirm, lead to adoption, fulfill a moment of truth, and then hopefully, you know, you feel good about your purchase yourself. You do things like that.