They Said It Was WORTHLESS… Now It’s a Premium Product! #upcycling #success #podcast #manufacturing

It used to be called a movement, and those in the industry really push now, it's like, we're no longer a movement, we are a full-blown industry. And we've got not just the attention, but the involvement of major manufacturers and major producers and major retailers are realizing the value of these materials for their environmental impact, but also the aesthetic and the story behind it. Because in the design world, people want theirs to stand out. If you work with any kind of wood, all wood is always, it's gonna have some variation in it. Urban wood has even more variation, and you have to embrace And enhance that. Our joke was in our shop with manufacturing, stuff that would typically be considered a defect and kicked out, cut out, our comment was, no, that's character and we're charging extra for it. Who defines that as a flaw and who defines it as high value? It's purely subjective. Just changing mindset.