This CEO’s entire business changed because of ONE book! #Business #EcoFriendly #booklover #shorts

A funny thing happened to Interface in 1994. A couple customers in Southern California asked, hey, we're doing a green building, what is your company doing for the environment? We did not even know how to answer that question at the time. The enviro-what? But we did take customer comments seriously, asked the founder and CEO, Ray Anderson, will you tell us what your environmental vision for the company is? The problem was that he did not have environmental vision. So He ends up getting desperate and someone drops a book on his table about sustainability and business, Paul Hawken's The Ecology of Commerce, and ends up staying up most of the night because what he reads in that book, which sort of implicates business in the destruction of the environment, but also says that business is probably the only institution capable of reversing this destruction. It's the problem and the solution. And he told this core group within his company that we want to become the first sustainable and then restorative industrial company.