A fisherman kept losing his gear and sketched his own fix. The speaker, fresh off selling his second company, looked into it and found that lost fishing equipment is a massive global problem causing real ecological damage. That's when he saw the business opportunity.
Chapters
There was this guy in my proximity who is a recreational fisherman, and he, like all fishermen, sometimes lost his gear. And he started thinking that there has to be some type of solution out there to prevent this from happening, but he didn't find anything. So then he started thinking and came up with a few sketches and ideas. And I had just sold my second company, so I was kind of open to new ventures. And he reached out to me with a couple of business ideas. It had not much to do with the invention itself and the origin of that, but I did my due diligence before Before entering into this, I had heard about people losing fishing gear, of course, but when I started looking into the magnitude of the problem and the havoc it wreaks on, on the ecosystem, I was baffled. And I thought, this is not just a small Norwegian thing, this is a global thing.