This Israeli Business Owner Got Her Idea from a Discussion with Her Kids #short #business #packaging

22 Sept 2024 · 0 min

Watch on YouTube

0:29

In this brief YouTube short, an Israeli business owner recounts how, more than a decade ago, a conversation with her children about everyday packaging sparked her awareness of the environmental damage caused by plastic. Reflecting on the lifecycle of packages and their lasting impact, she realized the urgent need for packaging alternatives that are not based on plastic, which persists indefinitely in the environment. This moment of personal insight laid the foundation for her pursuit of sustainable, non‑plastic packaging solutions.

So actually it started like more than 10 years ago. I had a kind of a discussion with my children around the packages that they use every day and what do they do with them, how the package ends its life, et cetera. What's the damage? What's the effect on the world? And I thought to myself that within a few years' time, we'll need a package that is not based on plastic because plastic just lasts forever.