This Man Built A Successful Eco Business With No #Marketing Budget #podcast #entrepreneur

31 Jul 2024 · 1 min

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0:37

Ian Peterman argues that customer service and low prices drive word-of-mouth better than advertising. He cites Tony Hsieh's book Delivering Happiness as proof that investing in customers, not marketing budgets, builds sustainable business growth.

I read this book from the guy who made Zappos. It's called Delivering Happiness. His entire marketing budget starting out was like nonexistent. He put it all into great customer service, delivering happiness, if you will. And so I like to think about it as maybe we don't give 30% of our money to advertising, but instead we reduce our prices and create a viral factor. Just word of mouth is really important. And instead of putting money towards Facebook ads, Maybe we're dropping our prices and that is going towards word of mouth.

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