Watch the full episode to know more about Jaspur! #podcast #innovation #shorts

17 May 2024 · 1 min

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Jasper aims to shift 100 million people toward sustainable consumption, starting with sportswear and activewear. The bet: changing how people buy one category ripples into everything else they purchase, from toothpaste to packaged goods. Consumer behavior, the speaker argues, may matter more for the environment than high-tech carbon capture.

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My personal goal for Jasper is to change the way 100 million people consume in a positive way. That would be a win for me. If you do that, if you start learning how to consume and buy responsibly and sustainably with the products and gear based on your sportswear, activewear, and your active lifestyle and whatever, it naturally overflows into other aspects of your life. Then you start learning all this knowledge and stuff about sustainability. And so it's like, I'm not buying that toothpaste. I know about this, about that brand. You know, it's surrounded and encased in plastic. That's why I think like consumption, for some crazy reason, it's like it's overlooked right now and it's not as important as capturing carbon and turning it into ink or whatever it is you want to do with it. Right. So it's a massive, massive ripple effect. It's a powerful concept. I think that is one of the most important things to focus on.