What Makes You Decide to Buy a Product? 🤔 #podcast #donation #consumer

We don't want to rely on the altruism, you know, of the consumer. We don't want them to feel like they're buying a loaf of bread as a way of like making their donation for the week, you know, or something like that. We want them to buy delicious bread that is nutrient-dense, that's at a price point that works for their family, and they can feel extra good about it because that bread was produced in a way that is also better for food system, for creating a nature-positive food system, more sustainable, more regenerative. That's a, you know, ways that they can try to understand that on their end. But, you know, making that available for that to be a reason for loyalty more so than relying on it for a reason for purchase has been, you know, something that we've, we've increasingly focused on.