Why Bikers Are Insanely in Love with the Most Eco-friendly Bike Tire EVER! #biker #tire #ecofriendly

1 Apr 2025 · 1 min

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0:51

In this segment, a company representative explains the origins of a Norwegian bike‑tire startup. The founders were technical engineers and inventors who began their work at a university, initially creating a niche winter‑tire product that allowed cyclists to switch tires quickly and efficiently. While refining that design, they discovered new manufacturing methods and materials, which sparked a pivot toward a new, highly eco‑friendly tire technology that underpins the product highlighted in the video.

Chapters

We are from Norway. It's a Norwegian company, and our founders started at the university. Technical engineers, smart people, inventors. And back then, they started with developing cool tires for bicycles mainly. So bicycles was our focus. It was mainly a niche product for the winter. So to switch tires very fast in a very efficient way, that was the idea, and that was the product we developed before. But during the process, like during the development and thinking about how can we make them better, etc. The guys stumbled upon a new technology or new ways of using different machines, different materials, and that idea led to where we are now.