Why Do Businesses Fail? #business #ClimateAction #podcast #resilience #businessstrategy

2 Sept 2024 · 1 min

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Ian Peterman discusses why businesses fail and how to build resilience against cultural and climate shifts. He connects long-term thinking, like the 7th generation principle, to business strategy and draws lessons from what COVID taught us about survival.

Chapters

Ultimately, when you look at the companies that are built the best, they're actually built to withstand major cultural shifts and major climate shifts. So what we're talking about building for the 7th generation isn't just for the good of that generation, it's also for the good of the business. When we can actually get founders and executive teams to understand that those 2 things can align, I think what we'll see is much more resilient businesses built. COVID taught us anything, that idea of building resilience into your business model now is one of the most important things that you can do.