Ian Peterman shows what a CEO uses on his own home for weather protection, insect resistance, sound reduction, and insulation. ACRE handles thermal regulation and keeps out the elements.
My personal homes, I feel better when I'm in it knowing that there's ACRE on the side of it because I know the weather's not going to touch it. I know insects aren't going to touch it. We get a benefit of sound reduction, right? Because it acts as a nice sound barrier. So it's an additional layer of insulation. And then you get a thermal benefit so you can keep your house warmer or cooler depending upon what climate you're in. So all these features and benefits come in and you just start to go, wow, why wouldn't you? Right? And the only reason why wouldn't you is you don't know about it yet. And that's what we're obviously trying to do is get this out on a broad level so people understand it.