Copy Paste VSL Script - The Secret To Booking Sales Calls (EVERYTHING You Need To Know)

So over the last two years, I have booked thousands of sales calls. And a very large element of why I was able to book all of these sales calls is by leveraging a process called a video sales letter, a vsl. So in today's video, you will be learning exactly how you can go out and build your own video sales letter, how you can implement it inside of your own sales process. And what this will do is by the end of this video, if you do implement everything I share with you, you will book more sales calls, you will sign more clients, and you will 100% make more money. So stay to the end, rewatch this video if you have to, take some notes because this will be one of the most valuable videos talking about how to actually book more sales calls instead of your own business. So in today's video, we have the ultimate guide to booking sales calls using video sales letters. It's a step by step process. And this is the exact system, the exact strategy that I use inside of my own lead generation agency to consistently book 20 plus sales calls every single week in a wide variety of niches. I've tested probably 20 different niches at this point, using video sales letters, whether that was from my own agency or for my client's business. And a video sales letter just works time and time again, right? It just works. And in today's video, I'll be sharing that with you, right? So please pay attention, go back and rewatch this video a couple of times and take some good notes. Because if you implement this process the way I share it with you today, you will see increased sales, your sales will skyrocket, you will have more clients and you will literally make more money with your business. And 99% of people actually fail in business because they're just not able to get new clients and get new customers in a consistent way. Right? And what that means is if someone, if a business isn't able to get new clients and not able to get more customers, it means that they're just not going to be able to make any money, right? And the reason they fail is the reason most businesses fail and they're not able to get more customers and get new clients is because they just simply have zero idea as to how to actually get people to buy what they sell, right? It's literally that simple. Because most people think that as long as they build a great product or they have a great service for sale, people will just line up handing over their credit card details and ready to send them thousands of dollars. But in reality, in the real world, they that's just simply not how it works. And there's actually a very strategic way, a step by step process that you need to build out inside of your sales process that will get people to buy. And in this video I'm going to share with you the most important aspect of how it all works. So just to start, in order to get people to buy, there are two major things that you need to do that you need to accomplish. The first is you need to generate attention, you need to generate traffic, you need to, you need to generate eyeballs onto what you sell. That's pretty straightforward. And the second aspect is demonstrating what you sell works and it's actually valuable to the person who potentially wants to buy from you. Those are the two major aspects. And in today's training we will be focusing on the second point, which is why it's kind of bolded over here. Because a lot of people know who you are, right? And that's pretty simple to accomplish if you're sending a bunch of cold emails or you're running ads, or you do DMs or even cold calling, right? That's just how you generate traffic by. But a lot of people, they might know who you are. But that is just one thing that is probably the easiest part of the entire sales process. Because just because you get a million people or thousands of people to know what you sell and who you are, that also doesn't mean that they're just ready to send you thousands of dollars and give you their credit card. So how do you actually create interest so that people are interested in buying what you have to sell? Well, the answer is with leveraging something called, called a video sales letter. It's VSL for short. So in today's video, here is what we'll be covering. We'll be covering six important parts. The first is what is a video sales letter. The second part is how a VSL works. Number three is how a VSL would actually fit inside your own sales process, inside your business in a practical way. Number four is the VSL framework. So how do you actually put that together? Step five is the actual VSL script that you want to follow to get your VSL up and running. And, and finally how to actually produce your vsl. So again, all of these six steps are extremely important. So make sure you stick around and actually take notes. So starting from the top, what is a video sales editor? What is a vsl? Well, I actually asked this to chatgpt and it says a video sales letter is a marketing tool that combines the persuasive elements of a traditional written sales letter with the engaging and dynamic qualities of, of a video content. Essentially it's a video sales letter, right? So you're selling your service over a video that you are going to film, right? It's somewhat self explanatory, but a video sales letter is a resource or an asset that will help you sell your service. You record that video one time and you're able to post it on the Internet, send traffic towards that video that you produce. And people, if you're doing it the right way, people are going to watch that video over the next few weeks, over the next few months, maybe over the next few years and build interest into what you sell. So the goal of the sales asset, the goal of the VSL is to build trust and build credibility with potential clients and potential customers. Because there's a very specific series of steps involved in actually generating sales, right? Like in terms of finding people and taking someone who doesn't know who you are, getting them to know who you are, getting them to believe and trust what you sell and, and getting them to hand over the credit card details and send you thousands of dollars. There's a very strategic series of steps at each of these points. So in terms of the actual sales process, just to really nail home this example, we're going to use the example of taking someone who doesn't know who you are and turning them into thousands of dollars. So literally a completely random person. So there's three steps. The first step is making that person somewhat interested in what you have to sell. So if you're driving on like the highways or the freeways and you see all of those billboard ads on the side of the road, that is how you get someone who's interested in what you have to sell. Or in this case if you're using cold emails, if you're seeing the right things in your actual cold email, you're going to find people who are interested in hearing what you have to say, but that doesn't mean they're ready to buy. That's just step one, which is generating interest in what you have. Step two is making that person who's now somewhat interested in what you have to sell and, and getting them to be seriously interested, leading to them being interested and open to chatting with you or someone on your team about how it all works. So step two is turning someone who is maybe like a 2 or 3 out of 10 interest and getting them up to a 7 or 8 out of 10 interest and as a result, they'll be interested in jumping onto a sales call to chat about how all of it works with you. Now step three is getting them onto the sales call and then conducting that sales conversation. And by the end of that sales conversation, you'll, your goal is to close that client where you send them an invoice, they pay the invoice. Now you have a few thousand dollars and you're getting started and they become a client of yours or a customer of yours, right? So those are the three steps. But in order to actually build interest at each of these individual three steps, what you need to do in the back end is you need to create trust and you need to build credibility with the person who is going through that process. And on the reverse, you have to understand that, that no one will ever buy anything from you if they don't know who you are, if they don't trust you, and if they have never gotten any value whatsoever from you at all. If you don't have any of these three things, people simply just won't buy from you, like ever. And where 99% of people go wrong is they try to sell a service and they hit on these points, right? People just don't know who they are, people just don't trust what they're saying. And, and people have never actually gotten any tangible value, not even a tiny bit from that person. And which is why 99% of people just simply fail and they're not able to get more customers, get new clients, and bring cash flow through the door. So fundamentally, in order for anyone to buy anything, people need to do three things. People need to have a problem that they are looking to solve. And if you're selling lead generation agency services, obviously the problem is, you know, your clients or businesses, they're unable to generate more leads or generate more sales costs. That's the problem that they have. And people need to realize that they have that problem and they want to solve it, which is why they'll be even interested in this in the first place. With what you have to sell. If you're selling website design, website development, people have to first realize that maybe their website just doesn't look that, look that good, or maybe their website just simply doesn't convert that well either. And now they're in the market looking for a solution to fix that poor looking website. So people have to have a problem that they're first looking to solve. The second point is people have to believe that you offer the solution to the problem. So again, right, I'm Looking to build a website. If you sell websites, I have to believe that you are really good at building websites and you can help me solve my problem of having a really ugly and low performing website. And number three is people have to trust that you are the right person to help them solve the problem. Right? Because in basically every single service that you can sell, whether that's lead generation, website design, Facebook ads, SEO, video editing, you have to understand that you're not the only person who is selling that service. There are probably thousands of people selling that exact same service as you. Some certain services have more competition than others. But the point being is there's always a bunch of other people, competitors if you want to call them that, who are selling the exact same service to, to the exact same group of people. So you have to figure out a way to stand out and essentially sell your potential customers, potential clients, on why you, why should you work with me and not John or Peter who in a way sells the exact same thing to the exact same group of people? So those are the three things that you have to do in order to get people to buy anything. And the purpose of the vsl. The purpose of the video sales letter is to demonstrate to potential clients that you can help them solve the problem that, that you know what you're doing and you're the right person for the job. So a VSL essentially is a prerecorded video that explains the outcome of the service that you are selling, the step by step process that will be taken to achieve that specific outcome, and how the prospect can get started today. So that's the overall goal, the overall idea of a video sales editor. So how does a VSL actually work? So if implemented the way that I'm sharing in today's training, the video sales editor will do all the heavy lifting, probably 90% of the heavy lifting in your sales process that will convert interest into buyers into money in the bank. And the most important part of a BSL is it will get people to buy from you even if you don't have any case studies, right? So a lot of people, whether that's on my YouTube or people that I work with, a very common question is they always ask me, so, so Jim, how do I get people to actually buy from me? I'm getting started for the first time with my business. I don't have case studies, I don't have experience. How do I get people to still pay me thousands of dollars? Well, the answer is with a VSL and leveraging the VSL the right way now, the reason why case studies work, right? So I first want to dissect why a case study actually works and why so many people use them and why people think that you need case studies, right? So the reason why case studies work is, is because what they do, what they accomplish, what case studies do is they create a level of certainty that what you are selling just works. So as an example to really nail home, this example is if I show you proof that other people are getting great results by implementing a BSL by using what I'm sharing with you today, what will happen is.