I Booked 1000+ Calls By Using THIS Cold Email Template (Script revealed)

My name is Jimmy Fung. I'm the founder of a lead generation agency called Salesway IO. In today's video, I want to break down the specific cold email frameworks that I have used myself and that I have used for my clients that have booked hundreds and hundreds and hundreds of sales calls for myself and for them. So the reason I'm breaking down this video is I don't hold anything back. I literally share with you my exact script. And the reason why I'm doing this is, is because I know when I was first getting started and I was trying to learn how to do cold emails to book meetings and generate interest for my own services, it was really, really challenging. And the reason why is because cold emails have fundamentally changed in 2023 and it will continue changing in 2024. There's a ton of people now. Doing cold emails is no longer a very untapped or secret strategy. And there's a lot of people online who tell you to, let's say, focus on personalizing your emails, right? Writing personalized first lines, writing all these fancy compliments, stuff like that. And for myself, after I have started sending a lot of emails, I sent over a million emails at this point for myself and for my clients. I kind of see what works, right? I have worked with 50 plus clients inside my own agency now, and all of those clients, they're in different industries offering slightly different services. And I'm still able to book meetings because once you understand the frameworks behind what makes a good cold email versus a not so good cold email, you kind of start seeing and developing a pattern for what works and what doesn't. So there's a bunch of different people online telling you to do a bunch of different things. Use this secret strategy to book more meetings, do this, do that, use personalization. But realistically, I haven't done any of those things. I have tried using personalized first lines. I think they're complete garbage. That's a spoiler in the video. But that's a whole other point, right? Realistically, you don't need those things. The key thing you have to remember and understand is cold emails is just one person sending it off to another person. So obviously the strategy that we use in order to send so many emails, how I was able to send a million emails, is obviously I wasn't manually sitting behind my computer typing away sending out lasting, you know, manual Outlook or Gmail emails one email at a time. I have tried that actually, because I originally learned cold email from this one person who told me to do that. Which was, by the way, terrible advice. But the entire idea behind cold emails is, even though we're automating it, you need to try to remember and come from the perspective of what would I do if I was manually sending these emails? In the sense where people know when you are automating emails, if you come off as a robot, if you're using just templates, people will read that and they'll know that you're just not very authentic. So that's kind of the idea behind what makes a really good cold email work. Again, in this video, I'll be breaking down all of that and. And one word of advice that I would give to you is even though I am giving you the scripts, I'm giving you the frameworks that I have seen works, you kind of need to go and iterate it for yourself with your own offer. If you're selling lead generation as a service like myself, you should probably go and test different things. Because the first point is, is cold emails change very, very quickly. What worked last week may not work two months from now. That's just the facts. Because the more people who do it, the more, the more different you kind of have to be. If there's two people inside a prospect's inbox receiving the exact same email, not only will you not book meetings, but that person will not book meetings as well. And it's just very clear that you just stole it off someone else and just copied it. Now, what I will say is, if you're a complete beginner, I do recommend you using these frameworks, you would probably want to copy it to a certain degree. I know when I was first getting started, a bunch of people said, don't copy and paste. I do completely disagree with that advice because when you're a beginner, you don't know what you're doing and you might end up going 2, 3, 4, 5, 6 months without booking a single sales call by, by sending cold emails. But what I am saying is, even though I'm telling you to copy and paste people who are more successful than you, you kind of have to understand why it works. Because while, let's say you copy my cold emails word for word and it's going to print you 10, 20, 30 meetings a month, but how about three months from now when the strategy changes? How about when you go into a different industry where my specific script does not apply for that service? Right. So you kind of have to understand the fundamentals, need to realize the buyer psychology, understand why people reply back to emails, understand why people buy from you. I try to break that down in as much detail as I can in this video. I have a bunch of other videos on my channel talking specifically about how to book meetings, using cold emails, how to close agency clients, all of that good stuff. So that's all on my YouTube channel. But what I'm trying to say is if you find someone who's more successful than you, I would strongly suggest you kind of copy and take what works. But you also have to remember that you must also complement what you're copying with understanding why it works so that you can have long term success. Right? We're building a business here, we're not trying to run up our cash, make 10, 20, 30 grand in one month and never make another dollar ever again. Right? Because at that point you're probably gonna make more money from a job anyways over a long enough period of time. But anyways, what I'm trying to tell you is just make sure if you're trying to build a business, you build a real business that's sustainable, that's here for years, that will pay you rather than just pay you for the next two, three weeks. And the way to do that is by learning from someone who is more successful than you, who's making more money than you, because they probably know more than you about business. And copying that, taking what works and then putting it inside what works for you in the sense where just understand it, iterate it and continue testing different things. So in this video I wanted to break down the cold email scripts. I kind of went off on a little bit of a tangent there, but hope you find it valuable. So I do have an Instagram page, it's you know, over here and please make sure you go and check that out if you find this stuff valuable. Because I do post a lot more business insights for the purposes of YouTube. I don't really know YouTube isn't that great for posting short term stuff, short, short form content related stuff. So I post a lot more business insights and different advice and stuff like that on how to grow and start your own lead generation agency and get it from zero to $10,000 a month. I post that on my Instagram page, so make sure you check that out. If you do like this video, make sure you subscribe. If you have any questions, make sure you drop that in the comments down below. I do check my Instagram a little bit more often than YouTube because I have it on my phone. So if you have any questions specifically about how to book emails or how you can build your own lead generation agency. Make sure you slide into my DMs. I do check that a lot more often, but yeah. So hope you find this video helpful. And yeah, I don't hold back. So grab your popcorn, grab your coffee and hope you enjoy this video. Alrighty. So jumping right into it. In this video this will be the code email frameworks, kind of the specific scripts that I have seen work best for my only generation agency and for all my clients. So with these same email scripts I have booked and signed 50 plus clients for my only generation agency Salesway IO. I have also helped book hundreds of sales calls for my clients in a bunch of different industries. Right? So I have worked and I, I have clients who are software development agencies, recruitment agencies, PR firms, marketing agencies, software companies, SaaS. Right? So the list goes on. I have worked in a bunch of different industries and obviously every single industry. The scripts that you use will be a little bit different. The specific things that you're seeing is a little bit different, but overarching. There are a couple patterns that I have seen works best, right? After spending, after sending over a million emails over my course on my business, I have kind of seen and I have a really strong idea of what works and kind of what doesn't, right? So make sure that even though I am giving you the email scripts here, I'm giving you the specific frameworks. Make sure that you're taking the theory of what I teach and you're applying it for yourself for your own offer. If you're running your own lead generation agency, then all of this stuff will be very relevant, especially what I tell you because I run a lead generation agency. But obviously who you work with will be a little bit different. So make sure you go and iterate with that. But more importantly, don't just copy what I'm telling you word for word in the sense where you copy it and you don't know why it works, right? You should copy it because I know what I'm talking about. And by copying it you will get results a lot quicker than not copying it. But you must also remember and try to understand why it works. Why do I say these things, why do I use the words that I do and how does it relate to booking meetings, right? So make sure you understand that. And if you are able to understand that, then you will always be able to generate meetings and book meetings for yourself using cold emails without relying on me or someone else to give you the scripts on a silver platter and tell you, hey, write this and you will book meetings, right? So that's what I wanted to say. So jumping right into it in terms of the script writing, right? So in terms of the actual money makers inside of your business, it is sending the actual code emails, right? Because this is a very leveraged activity if you do it correctly in the sense where you're able to reach out to thousands of people, put thousands of eyeballs on your business, on your offer, on your service, on your product. And if you do this correctly, you will be generating a ton of attention, right? Say this, that if your business is struggling, if you're not booking meetings, if you're not making money, you're not generating sales calls. The fundamental reason, there's obviously a bunch of different reasons behind that logistically, but Most likely for 95% of people, it's because they don't have enough attention on their business. Not enough people know who the hell they are and what they do. So if you do this correctly, this is extremely leveraged and you will get a ton of eyeballs on your business, right? So this is by far where most people struggle is writing emails kind of requires a lot of skills, right? It takes a lot of dedication, you gotta try a bunch of different things. And it takes a lot of time to research to become really, really good at it. This is not something that you will be able to get good at overnight. You kind of just have to just write an initial cold email, send it, and depending on what that looks like, you get feedback and you iterate. So more likely than not, the very first few cold emails you write, they'll be pretty bad in the sense where you might not get replies or you might not get a lot of sales calls. And over time, after you do this enough times, you just become really good, right? Obviously for myself, I have worked with 50 plus clients in different industries, so it took me 50 plus clients to get to where I am right now, from where I guess you are if you're starting brand new for sending cold emails, right? So it took me a ton of time to get really good at it. But really we're going to be breaking down this section into three different phases. The first one is understanding your icp, so who you're targeting. Number two is creating a relevant offer. Number three is your code, email, script, frameworks. And after that I'll be talking more specifically about personalization and how to leverage sales assets and lead magnets. So stay to the end of the video to go through that aspect because I think it's very important and very value driven. So jumping into understanding your icp, right? So before we even write our emails, it's very important to actually understand who we're writing to, who we're reaching out to, and we make it as specific as humanly possible to that person. So are you reaching out to a chief marketing officer of a company with 25 plus employees? Are you doing that? Or are you reaching out to a CEO of a 100 +IT company? So depending on your customer profile, the copy that you write, the specific things that you're saying, it will vary very heavily in the sense where you're not going to be writing the exact same email to both of those people, the CEO versus the cmo. So think about what you're going to write. And if you think about it, you're not going to write the same email to a chiropractor as you would to a Fortune 500 CEO. So that's kind of what I'm trying to say. I don't want to spend too much time, too much fluff into this, but hope you understand what I mean, that every single person you reach out to will be slightly different. So what you need to do is you need to write out in very specific detail for your customer profile in terms of what they look like, the attributes, stuff like that. So in order to understand the icp, obviously we have to know what niche and industry they are. The second thing is the title. These are very straightforward things, very low hanging fruit. Understand the company they work for or work at the employee headcount. So that gives you a better background on how big that company is, how much money they're making. And the other thing that you must understand is the jargon. So I actually have another video talking specifically about how to figure out your niche and how to research those people. So make sure you go through that video in complete detail because after you do your research, if you do it correctly and follow the exact process I lay out in that video, you will understand all four of these things, right? There's no way that you don't if you do it correctly. And I hope you understand in that video, I break down how to do the research. And some people, they might skip through it and skip through some steps, but I hope you are understanding how important every single part of that process is in relation to writing the email. Because you can't make up your research, you're reaching out to people, you can't make up the terms if you don't know what the terms are. So the more specific and relevant that we can be with each of these four details inside of our copy, it's what's going to create a higher conversion percentage for our meetings. So for example, if we're reaching out to a chief marketing officer of a company with 25 plus employees of a clothing brand, they run a clothing brand. So obviously the niche is the clothing and apparel. They are a store, they might be an E commerce store. In this example, the title is they are the chief marketing officer. So what that means is they are the head of the marketing department. Right. You have to understand what their title is. I probably should have wrote that out. But you need to understand specifically what the roles and responsibilities are. I could say I'm the cmo. Does it make me the head of marketing? Probably not. So you have to understand this is the title and this is generally speaking, what they're responsible for. The third thing is the employee headcount. So this company, obvious has 25 plus, pretty straightforward. And the jargon for a marketing officer, a chief marketing officer is stuff like ROAS, return on ad spend. Right? CPAs, AOV, average order value. Those are very specific words that only a CMO will understand. If you use ROAS with the cto, if you're reaching out to cto, they might look at that and be like, what the hell is a roas? Right? This is not relevant towards me. So that's what I mean by jargon. You have to understand what the specific jargon is for each of the industries approaching a CTO will have its own entire set of jargon versus approaching the head of sales, the CEO, the founder or the cmo. So we'll keep these things in mind while we write our copy. And we need to make it more relevant to the prospect. So with an understanding of the prospect's role, the language, the company size, et cetera, we can now create a relevant and desirable offer that would be beneficial to our client's situation. So there's a lot of talk online about what an offer is. To not make it too complicated, to keep it simple. An offer is basically what we do, who we do it for, and what that tangible end result is. So there's a lot of marketing speak onto what makes a really good offer, stuff like that. But just keep that in mind. An offer is basically your 15 second elevator pitch, talking about what you do, who you do it for, and what is the tangible, desirable end result is for that people, those people that you're helping. So that's what an offer is. But in this video, let's dive a little bit more into the offer creation aspect of things, right? So if we want anyone to hop onto a call with us, if we want anyone to reply back to us, then what we need is we need to offer a solution that they actually want. So in other words, we're offering a desirable solution, a desirable end result, and we need to make sure that that is relevant to the specific situation. So for example, in the past, before I built my own lead generation agency, I ran an email marketing agency, right? And offering email marketing as a service is not enough, Right. If we were reaching out to these people and our offer is we will help you do X, Y and Z with email marketing, that's not that helpful. What does that even mean? Right. So how is email marketing going to help them? How does that tie back to any form of tangible end result? And the answer is it doesn't. So let's create a list of desirable end results. Tangible end results. If we're offering email marketing as a service, right? This is kind of a list. You could pause this video and take a look at it. But to talk about it briefly, focusing on offering email marketing as a service, the tangible end result might be helping the CMOs decrease the ad spend. It might be increasing revenue strictly from emails. It might help the brand increase customer retention, it might increase average order value by us creating unique flows and it might lower customer churn rate. Those are kind of tangible end results, right? So email marketing will lead to these things as an end result. So now that we have a list of what our offer actually does, the next step is to write an offer around each of the solutions. So for example, if our goal, our desirable end result is to increase customer retention, our offer might be will increase customer retention by 10% through using unique klaviyo campaigns. That might be an example. Right? Another example, if our goal or tangible end result is to decrease ad spend, it might be we'll cut ad spend by $2,000 a month while doubling your revenue in 90 days through our email retention system. So we also have a third example. I don't want to get too much into it. Hope you understand how we are tying back our service towards a tangible end result. So these are pretty basic examples, but you get the idea. So these are all valuable offers to the prospects who run E commerce brands. But we still need to make it a tiny bit more specific. And this is where we have to keep in mind and remember our ICP who we're reaching out to. And we'll use the previous example from phase one, the cmo for this instance so we might say something like, we work with clothing brands to increase attributed email revenue by 30% in 60 days using our pure commission email system. So notice how by us saying this, this specific one line sentence, it's a lot more tailored for our CMO of the clothing brand versus us saying we'll help you with email marketing, right? So hopefully you see that we are able to mention the niche. We are specifically writing an saying that email marketing revenue, right, Specific email revenue as they are in charge of marketing. And we mentioned peer commission email system. That's our unique mechanism since most agencies out here, they charge retainers, making our offer a little bit more risk averse. Right? So with our offer in place, we can now move into writing the actual cold emails. So before writing our emails, we need to understand kind of the frameworks that fit into the pieces so that we don't just write a mess of the email. So every line in your email, they must have a purpose. We don't want zero fluff. So one of the largest things that I see is people. I receive emails too for my own business because Now I'm on LinkedIn and I guess people scrape LinkedIn and I open my Gmail inbox and I see like 3 paragraph long email pitches and trust me, no one reads that. You have to make sure your email is direct, short, straight to the point and it contains zero fluff. So here's a list of cold email frameworks that I've had the most successful with. There are seven over here. Pause this video right now. Screenshot this. Use your phone, take a picture of it, do whatever you need to do, but make sure you remember these seven frameworks because these are the ones that rip the most. Using these frameworks, you will cook, you will get replies, and you will get meetings. So make sure you go and pause that video and read through this. But these are just some of the frameworks that you can use. But really you can mix and match each of these different aspects of the framework as long as each of the emails that you send provides some sort of value and your offer is clear and you have a clear call to action. But here are kind of the five main pieces that you need in every single email in order to make it good, right? And if you're missing any of these pieces, then your email might be a little bit lacking. You might not get the replies you want, you might not get the bookings you want, and realistically your email will probably just be not that good, right? So make sure you include these five things in each of your emails, the first one is your intro, so who you are. Second one is your offer, so what you do. Number three is pain point, so what problems they're having. Number four is the case study, so how do you prove what you're saying? And number five is the call to action. So what is the tangible next step and what is your ask from the email? So breaking this down in terms of the first piece, which is the intro, this is the most simple part and the most useless part of the email. But the whole goal of the intro is to show that you have the four following things. The first one is you've done some form of research on them, on who you're reaching out to. Number two is you're using this section to build a little bit of rapport. Number three is explaining why you've reached out. Number four is to show that you're just not another spammer. So a lot of people, they really overcomplicate this process, right? And this is realistically the least important part. With email, no one really cares who you are. No one really cares that you run an email marketing agency. They only care about themselves. You have to understand this. This is the basic psychology of anyone that you reach out to, right? If I reached out to you, do you really care who I am? Do you really care? I live in Toronto, you don't. Right? You, you care that you are trying to make money. You care that you're trying to build your own lead generation agency. You care that you are trying to get replies from your emails. So keep that in mind next time you're writing your emails and you're reaching out to people and the first things that you write is I help or I do. X, Y, Z. This is who I am, this is what I do, what I do. Everything focused on you, right? It's not about you, it's about your prospect. So typically inside this intro is where a lot of people talk about personalization, right? So obviously there's a bunch of different ways. At the end of this video I talk more specifically about personalization, but this can be done with vas manually writing first lines, AI written lines, or generally generalized personalized lines through having a segmentated list. And all of these things work. But in my opinion they're not really worth your time doing. I'll explain more, but for now I'll just be covering how to create generally personalized lines and we might cover how to use AI to personalize your lines at a future point in time. Right? So let's continue to use the Example of the clothing brand, the cmo. For our intro, here's an example of something I might write. I might say, hey, John, loved apparel ad, wanted to reach out. And the reason why I wrote this as an intro is because this can be said for any clothing brand that is running some form of ad, right? And if they're not running ad, they're probably unqualified because they probably don't make that much money anyways. So that's why we wrote this as an ad. The next thing is, obviously this first line is not the most optimal. It's not the most specific. It's not very niche down. But for all clothing brands in general, this can get the job done, right? Because we're calling out, you know, we're being smart about it. I hope you can see, right, Love your recent apparel ad. If you're selling furniture, you're not gonna have apparel as an ad, right? If you're not running ads, you're probably not making that much money, and that company is probably not that qualified. So see how. I hope you can see how all of these things tie back together, right? So what you have to do is just get creative with the intro and you could use a similar framework. So the next part is the offer. So we already covered up above earlier what our offer should be, but how do we actually write that specific offer that we came up with and implement it and integrate it with our cold emails? So there's really three to four things that we want to mention here. Obviously, the most important is the final tangible end result. I can't stress this enough. You never want to send an email. And after the person reads the email, they're like, okay, but what does this do? What does this mean? You don't want people to think that, so you need a tangible end result. The next thing is a timeframe. After that, you need a unique mechanism. And then you may want to consider using a guarantee, right? So this is a picture that I stole off of Alex Hermosis, his $100 million offer book. You should probably give that a read to come up with a grand slam offer yourself. But basically, I've talked about this in multiple videos. This is the value equation, right? The dream outcome. So the outcome you're selling times the perceived likelihood of achievement, how likely they are to achieve it, divided by time, delay and effort and sacrifice. So on the top here, the dream outcome and perceived likelihood of achievement. The better you can make these things, the better your offer. These bottom things, time delay and effort and sacrifice, the larger those things Are. So the longer it takes for you to get results for them or the more work they have to do, the worse your value is, the lower your value is in what you're selling. So back to the example of the cmo, right? So we could say something like, we work with clothing brands to include email to increase email revenue by 50% in 60 days using our pure commission email system, right? Or we might say something like, we'll increase clothing sales by x percentage by 7% in 90 days through our unique klaviyo flows. Or we work for free. Free. So the prospect should be able to know the exact end result, how long it will take, how you'll do it, and what happens if you do not do these things. And you should do all of this in one sentence, not more, not two sentences, not three, just one sentence, right? The prospect should not be confused about what you're offering because it should be crystal clear or else they will be turned off. So again, these are all very basic examples. So I Recommend you write 10 different offer angles and go with the one that you feel like is most unique. Test all of those angles because at the end of the day you never really know, but that's what you have to do. So after that, the third point is the pain point. So personally, I think calling out a specific pain point is the most powerful thing you can do in your offer for your cold emails. Ping will always be more motivating than desire. It's just basic human psychology. So just think about it, right? If I were to tell you to run 100 miles, would you be more motivated to run 100 miles to make $10,000? Or would you be more motivated to run100 miles? If you would lose $10,000 if you didn't do it right, probably the guy who would lose money. You'd probably be more motivated if you knew you not running 100 miles, you will lose $10,000, right? So for this angle, it's good to write out a list of pain points for our ideal customer profile that we can help them solve. So how do we mention a pain point in our emails? So first we got to call out the specific pane and we'll do this by either asking a relevant question or by mentioning a problem that you noticed. So if we're offering a solution, this is what that example might look like for the cmo. We might say, hey John, we noticed a few mistakes in your welcome flow that could be costing you 5% of your conversions every single month. Right? I made you a video showing how to fix these mistakes. Can I share it with you? So if the prospect has that exact problem, if they resonate, they're going to be interested in what you have to say. So by calling out pain points like this and bridging that towards an offer, a solution for each, now we're able to show the prospect why we are credible in what we're doing and why they should listen more. So we'll do this. Another way of doing this is by leveraging case studies. So case studies can be the most powerful part of your emails, and it usually is. So imagine if you have a pain point. Let's say you're struggling with generating leads for your ads agency. If someone were to come to you and say, hey, we recently helped another TikTok ads agency that was struggling to find leads just like you, we helped them go from 0 to 20 sales calls per month in 45 days, this would be very relevant. This will be very intriguing to you. You're basically telling the prospect that you helped someone who was in the exact same position, the exact same shoes as them figure out and get the exact same end result that they're looking for. Obviously they'll be interested, right? So what you have to do is you have to write a case study similar to how you write an offer. Here's an example, right? You might say, we recently worked with Supreme, a clothing brand just like yours, to extra email revenue in 67 days with our pure commission email system. So there are two things that you want to always nail when mentioning a case study. That is the first being relevance. And number two is social proof. So if you're targeting clothing brands, you always want to be using another clothing brand. As an example, if you don't want to be reaching out to clothing brands and using furniture brands as a case study, because that's just not very relevant, right? You also want to mention the name of the company that you worked with for the case study because it adds so much more credibility. And don't just say we helped another clothing brand, because anyone could say that, right? But if you're able to specifically call out who you help, it comes off as so much more credible. And in theory, they could go fact check you if they really wanted to. And that's exactly why it's so much more credible. Now, the final piece of the five things that you need in every cold email is your cta, your call to action. So you need a call to action in every single email that you write. The whole purpose of sending the email is to get a response and then turn it into a meeting. Right. So what we need to do is we need to give a prospect a clear reason to ask and a clear next step. There are typically three kinds of CTAs that we can use. The first one is a hard CTA, so saying something like, let's hop on a 15 minute call. The second one is a soft CTA so we can say, mind if I send you more info? And the third one is a value cta, so we're leading with value for that call to action. So out of these three, the best, that's the one that has performed the best for me by far and probably always will is the value cta. So I personally never use the hard CTA at all. I use the value CT for 90% of campaigns and then sometimes I test it out and use the soft cta, just testing to see what might perform best. But again, I almost never use the hard CTA ever. So in my opinion, pitching a call right off the bat, right off the first email, is a dead strategy, in my opinion. Right. It just doesn't work anymore. People have spammed hundreds of emails a day asking someone else for their time. If I reached out to you, I wasn't that clear on the problem that I'm helping you solve. And I asked you for can I have 30 minutes every time? What day would work best? You'd probably ignore my email too, Right? Because in your mind, you're not in the business of wasting your own time. Everyone's time is valuable, you must understand that and you must prove your worth. While talking with you for 30 minutes, 40 minutes, 50 minutes, however long that is, is worth their time. So pitching a call right off the bat, I don't recommend you do that at all because it's a dead strategy. Right. So how do we create a good cta? So I always try to tie the CTA with either the prospect's desired outcome or the pain point where you do this using lead magnets. I talk about this at the end of the video, but here are some examples. I might see something like, are you open to exploring how we implement X, Y and Z for a company? You know your company, or I might say something like made you a short video covering how to fix X, Y and Z. Can I send it over to you? Right, so these are different forms of CTAs that have works really, really well. And by tying the CTA to your offer, to your case study, or to your pinpoint, it makes the email flow so much smoother and it Makes your CTA so much more valuable in general. So now that we've covered every piece of the puzzle with our cold emails, it's time to put all the pieces together to craft some fire cold emails. So by this point you should understand who you're targeting, what your offer is, what the frameworks is that you want to use, and how to write each piece of the framework. All we have to do is just implement what we've done so far, what we've covered so far. So first let's define who we're targeting. Right, so obviously we're back to that example, the CMO of the clothing and apparel company. 25 plus employees, revenue range around $100,000 per month. So 1.2 mil a year. These are the jargons. ROAS, CPAS A, et cetera. Our offer is we work with clothing brands to increase attributed email rev by 30% in 60 days with our pure commission email system. So after that it's just picking the frameworks. So again, I want you to pause this video as I go through each of these frameworks because you're able to read that in much more detail. Take a picture of your phone, take a screenshot and take a look at this. Right, so let's say the framework is intro, offer, case study and cta. Right. So obviously the first line over here is the intro. Hi X. We love the vibe of your company's website. And close. That's the intro. This is the offer. Right. So what we do mention that right above. Right, Our case study. Right. We recently helped this company do X, Y and Z in 60 days. 67 days. Right. This is our case study and this is our CTA open to exploring this further. That's framework number one. Framework number two is our intro. Again, this is our intro. Hey, really digging your company's recent drop. Wanted to reach out. This is our case study. So we don't have an offer in this case. This is just a straight case study and in value cta. Mind if I send you over a video showing how this works, showing that how you could implement the same system. This is framework number two. You need to test this out. After that, framework three is the intro, pain point, solution cta. Right. And I'll write an example for this framework. Right. So hey came across your website, blah blah blah blah blah. That's the intro. Our pain point is we noticed a few mistakes on your welcome flow that could be costing you thousands of sales every single month. And our CTA is made you a video covering how to fix these Mistakes. May I send it over? So to make this clear, this is again just an example, right? Do not just strictly copy this. I'm trying to explain to you how this specifically works, the reason why it works. And it's up to you to go back, test these things, implement what I'm telling you, what I'm showing you, and to make it work. Because if you understand how to do that, you will cook, you will get replies, but and you will get meetings. So that's what you have to understand, right? If you want to make money, then go and take these frameworks. I'm literally handing it over to you on a silver platter. You will be able to use this and make money, I guarantee it. These are the exact same frameworks that I have used to book meetings for myself and for my clients. I guarantee you this will work. Right? So the whole point of this video is to give you the tools that you need to write great copy and so that you don't just have to copy someone else's copy someone else's script. If a guru tells you, hey, we will give you the script, you don't just copy that. This video helps you so you don't have to do that thing. You're able to just sit there on your chair inside your room in front of your computer and cram out some copies and make it work. Right? So now that you have, now after, by this point of the video, you should have a solid grasp on how to write a good cold email script. So the next step is I want to jump into personalizing emails because there's a lot of people online talking how to personalize your emails, how to write first lines, how to hire people to write first lines, stuff like that. AI tools to help you do that, right? So this is where most people get caught up. I know I was very caught up with personalizing emails, right? Figuring out this in the most clever way possible just to write a one line compliment, right? So in the beginning I bought a course off someone else SMMA course how to get clients using cold emails. And he taught me to make these really, really personalized first lines. And obviously it was very unscalable for me because I didn't want to be that person sitting there for two hours researching these people to write these lines. So I ended up hiring a virtual assistant for seven or eight dollars an hour to write these first lines for three hours a day. I used that strategy. It didn't really work that well. It got me replies and it got me some meetings. But for the amount of money I was spending on that va, my time was better served just getting more domains and getting more email accounts and just sending more emails. And on top of that, you probably wouldn't be able to send thousands of emails a day anyways by writing personalized first lines. Because each of those VAs, they could only write so many first lines in any given hour, at any given minute because they actually had to go and research these people. So what I realized is that for the trade off of personalized lines, it just isn't that worth it. And the other thing too is the way that people teach writing first lines. It's a pretty saturated strategy in the sense where there's a bunch of kids, a bunch of people went through these courses, these programs, and now they're doing that exact same strategy, writing these exact same compliments. And these business owners, they're not stupid, right? They see right through that shit. They see right through the bullshit and they know that you copied it off someone else. So some first lines that people might teach you, some first lines that I have personally used myself, that looking back is kind of cringe, is I might say, hey John, saw you went to ucla. Go Bruins, right? Bruins is the name of the basketball team, right? Second one might be, hey, John, saw you live in New York City. Have you tried Carbone? That's a. Carbone's, a really popular restaurant in New York City. One of the hardest restaurants to book at. We might say that. We might say, hey John, saw your company got a new round of seed funding. Congrats. Or I might say, hey John, saw you're from Toronto. Have you been to the CN Tower? So I'm from Toronto, right? So those are examples of first lines and that's examples of what you should not do. So these tactics, while it might work for some people, depending on the industry, depending on the audience, right? Because some industries, they just never seen these things before. If you reach out to carpenters using this stuff, it will work. But if you reach out to E commerce brands or you reach out to software companies, they've seen this stuff over and over and over again. They're getting emails saying these exact things and it will not work. So yet you understand the purpose behind why people tell you these first lines work and why it works in some cases, right? So don't just copy the techniques just because I told you to do this or don't do this or because someone else told you to do it. You have to understand why people tell you to write first lines and why it works. So these things, they used to work a couple of years ago. Again, the market is very saturated. It's a different market now. It doesn't work because there's too many people using this strategy. But the reason why it worked at first is because the main idea behind personalizing is to be relevant with your prospects. So when you're emailing these people, you want to minimize the chance of the receiver of the person reading the email, of them thinking that you blasted the exact same email to thousands of other people with the exact same messaging, right? That's why personalizing works, because there's no way that you write the exact same email to two people, right? There's just no way. So because of that personalizing first lines and stuff like that, it worked extremely well. But again, it's just not the best use of your time and the best use of your resources, right? So most people think that personalizing your emails to solve this problem of sending the exact same email to multiple people. But in reality it will not, as there are much better, more efficient methods to do so. So people was again, right? People will see straight through your bullshit. Do they really? Do you really care that they went to ucla? Right? You probably don't. Do you care about Carbone? You probably don't. Do you care that they visited the CN Tower or not? You probably don't either, right? And these are called sleazy sales tactics. And people see right through it, right? The market has sophisticated. They know it when they see it, and it will create unnecessary sales resistance and they'll just choose not to reply back at all, right? Because they don't want to feel pressured into buying anything. So your answer to these questions is probably no. So if you're saying it, you're probably being inauthentic to start with, which is the cardinal sin of sales being inauthentic. You don't want to get started on the wrong foot before you even had a proper conversation with them. So you need to remember to be relevant to your prospects. Personally, I have done one line emails that have helped me. Ripped emails, as in like one line emails asking just a simple question, right? To just do. And the reason I'm telling you is to illustrate that you don't even need anything fancy. I have booked meetings with emails saying, hey, John, do you need more meetings? I have wrote something like that and I have gotten tons of replies and a result, ton of meetings booked strictly from that email, right? And the reason why that works is because that email is extremely relevant with a very clear and straightforward Messaging, it's very easily understood and directed a point. It's very relevant for them as well if they are actually looking for booking meetings. So the key to getting replies to your emails is your offer and your cta and everything else is not what's called needle moving activities. Right. If your offer is easy to understand. So what you sell and your CTA is the next most important thing. I covered that in this video. So go back to that part of the video and watch through that in great detail. Which leads me to the next section. If you figure out these two things, and that is leveraging lead magnets and sales assets. So to be very clear with you, I need you to watch this video in a lot of detail. I need to pay attention here. The most powerful CT that you can use, the one that is consistently getting meetings, the one that's consistently ripping meetings for myself and my clients, is the value CTA asking if the prospect would like a sales asset. So a sales asset could be in the form of a PDF, it could be a Google Docs, it could be a YouTube video, it could be a video on your landing page. It doesn't really matter. The key idea is you're providing some form of value of friends. So the reason why a value CTA prints meetings and prints to the extent that it does is because you are giving the prospect something before you're asking, you're giving before you're taking. And it's really a reasonable ask because you're not selling them anything upfront. If you're asking them if they would like to see how something works, you're not selling them anything yet. You're just offering to give them something that could potentially help them. So imagine if you are an ecommerce brand selling T shirts and you're struggling with building a nice website. You've spent, let's say, two weeks trying to build a website on Shopify or something like that. And it's just been a massive pain in the ass and it's just been a massive struggle. And one day you're just chilling and you get email from someone who says, hey, John, I noticed the T shirt pics on WhatsApp are blurry. Mind if I show you how to fix that? That's Your ask, right? Nine out of 10 people who received that email, if they've had that problem, they would say, yes, please show me how. Because what you're doing is you're making such an easy ask. And essentially the prospect, the ask is so good that they feel stupid saying no to you. Why wouldn't they want to know about it if they've actually had this problem, right? And this is exactly how a lead magnet and a sales asset value CTA works, right? Another example of a value CTA might be. Mind if I send you a quick video explaining how this works right now? Once they reply back asking for the lead magnet or the sales asset, I strongly recommend you breaking it down over a video, right? So again, obviously you could do this with a PDF, a Google Docs, whatever, but I strongly recommend a video. And I know for myself, I struggled with this part. I had a lot of doubts. I was like, oh, I don't want to look on the video, you know, I don't know, I don't have the camera, I don't have the mic, whatever, right? But you really don't need any of those things because the main idea with the video is it adds a lot of credibility and it puts a face and a voice to your name. You have to stand out from the other thousands of people saying the exact same thing to your prospects, right? And once I was able to get over the stealth and get over this initial hesitancy of jumping on a video, you know, like a YouTube video that I have on my YouTube or videos like this, I was able to book significantly more meetings. And those people that I booked on those sales calls, I was able to close them so much easier because now they are more familiar with me rather than just a random name who showed up in the inbox. It's also so much more intuitive than sending over a 15 page Google Docs with 20,000 words because people don't really want to read that stuff, but they want videos where you explain how it works, where you showcase something visually. And that's why videos work so much more efficiently. More than this, creating videos will also build trust and credibility. Again, people trust you more once they see your face and realize that maybe you're not a scammer after all. Remember, when you're reaching out to these people, people automatically assume you're a scammer. Would a scammer show their face like this? Probably not, right? Would a scammer record videos, a live video of them moving around, showing screen, sharing the screen? Probably not, right? You have to do things that scammers will not do. That's the key, right? So in 2024, you must be leveraging sales assets and lead magnets in order to maximize the efficiency of cold emails. And it's single handedly the most powerful cold email technique. And it's not even Close. So in order to create a good sales asset or a good lead magnet, what you need to do is you need to first understand the challenges of your niche. So what are the problems and what are the desired outcomes? Again, once again, I'm telling you how important it is to research your niche. Right. Again, I have another video on my YouTube. I have another video explaining specifically how you can go about researching a niche, go and watch that and get the answers to these questions. So based on the findings from these two questions, you would then build a sales asset answering both of these questions. So for lead generation, you might make a sales asset talking about how to sign three to five clients a month by leveraging cold emails to book qualified sales calls. That was my original sales asset. That's my original lead magnet. It's actually on my YouTube channel. I think the title is how to make it unreasonable to sign three to five clients. Stuff like that, Something like that. That was my original sales asset. It's on my YouTube channel from a few months back. Depending on when you're watching this video, might be a few years back, but that's what I use. And it ripped, as you can see from that video. I didn't have a proper webcam, I didn't have a proper mic. I didn't have proper lighting. I just used my laptop screen and I recorded it. Right. I didn't even crop it out actually. Right. Zero editing. So that video was pretty run down, pretty bad in my opinion, from the point of view of production quality. But it's still ripped because that's what you have to do. And over time you re optimized what you have. You get a better camera, better mic, stuff like that. But the main idea is you're providing value. So it's not even how you look, it's what you say and how you can help them. These are business owners and as long as you could tie those two things together, you'll be good to go. So that's basically what I wanted to say in this video. Hope you liked it and hope you found it valuable. Now, if you're still at this video, what I wanted to share with you is right now I am just releasing a consulting offer where pretty much I help different people who are looking to grow their own lead generations. Agencies get it from zero to $10,000 a month. And I help you how to do that. You will work with me one on one. You'll get direct access to me where I'll help you implement these things. So Obviously I'm creating YouTube videos just like this on my YouTube channel. As you can see, I am breaking down everything in great detail. I'm not holding anything back or gatekeeping anything. But this is just information. You could take this information and apply it and you will make money. The problem is by you doing so, it might take you half a year, it might take you nine months, 12 months a year, two years, three years until you make money and get to $10,000 a month. But if you are interested in accelerating that timeline, then work with me because I'm someone who have done this. I have built my own agency. I got it from zero to $10,000 a month in 22 days, right? I went from 10,000 to 20,000 within two months after that, right? I've done $150,000 in seven months with my lead generation agency, right? So by working with me, you're working with someone who has went from zero, so where you are right now towards probably where you want to be, right? I've made $10,000 a month, $20,000 a month. Last month my agency did $30,000 a month. And if you work with me, I will show you exactly how to do that. You could take the information, but that's the what you need. The how, how do you implement these things? What is your quickest path forward, right? Because do you really want to make money in a year? Do you want to take a year to make money, right? When you know that it could take you two months to do it. So if you want direct access to me, one on one where we hop on different coaching calls, I tell you exactly your roadmap towards making from going from zero to $10,000 a month in 90 days. Then I put my link, my calendar link in the bio below, set up a time, right? Go through all my YouTube videos, go through all of my resources and on that video, on that chat, we will talk simply about if I can help you at all, right? Because some people I can't really help or do too much for, right? But you need to be serious about building a lead generation agency business because this is a full time thing. You will be in a position to make a ton of money, but you need to treat it full time, right? There's no way you make $10,000 a month by spending four hours a week on the business, right? I know there's a bunch of people online who tell you you can. And although it is possible, that's unlikely, it is you, right? So if you're interested in building your own agency going from zero to $10,000 a month in 90 days. You want direct access to me where I will write your entire code, email, scripts. I will tell you exactly what to do every single day that will move you forward towards your goal of making money. Then set up a time on my calendar down below and chat. But that's about what I wanted to say. If you enjoyed this video, please subscribe. Please comment down below any questions or any feedback and talk soon. Bye bye.